Podcast
Questions and Answers
What are the 3 main elements good advertising depends on?
What are the 3 main elements good advertising depends on?
- Simple, Surprise, Smile (correct)
- Simplicity, Seriousness, Shyness
- Smile, Seriousness, Sadness
- Surprise, Sadness, Simplicity
Placing a banner ad 'below the fold' on a website is more likely to be noticed by users than placing it 'above the fold'.
Placing a banner ad 'below the fold' on a website is more likely to be noticed by users than placing it 'above the fold'.
False (B)
What is the term for the part of a webpage visible in a browser window when the page first loads, without needing to scroll?
What is the term for the part of a webpage visible in a browser window when the page first loads, without needing to scroll?
above the fold
The most popular pages on a website are the ones that attract the most ______.
The most popular pages on a website are the ones that attract the most ______.
Besides placing ads on all entrance pages of a website, where else should you place ads?
Besides placing ads on all entrance pages of a website, where else should you place ads?
Heat mapping tools can help establish areas of a site that attract customers.
Heat mapping tools can help establish areas of a site that attract customers.
What is the recommended range for the number of content blocks per widget to effectively showcase an image and title without clutter?
What is the recommended range for the number of content blocks per widget to effectively showcase an image and title without clutter?
To maintain coherence, a banner ad should maintain the same ______ as standard banners and other elements on your site.
To maintain coherence, a banner ad should maintain the same ______ as standard banners and other elements on your site.
For blog and news outlet websites, where can native banner ads be placed?
For blog and news outlet websites, where can native banner ads be placed?
Sidebar ads perform well on video streaming websites.
Sidebar ads perform well on video streaming websites.
What type of page is ideal for placing Native Banners on online service/tool websites?
What type of page is ideal for placing Native Banners on online service/tool websites?
On applications, a banner should not be placed on top of the app content, and instead, should have a ______ space.
On applications, a banner should not be placed on top of the app content, and instead, should have a ______ space.
What should be avoided when designing the clickable areas of the app and the location of banner ads?
What should be avoided when designing the clickable areas of the app and the location of banner ads?
For higher click quality, changing the location of the banner from screen to screen helps users engage more with the ad.
For higher click quality, changing the location of the banner from screen to screen helps users engage more with the ad.
Where should a banner be placed in relation to interface elements on an application screen?
Where should a banner be placed in relation to interface elements on an application screen?
To prevent accidental clicks, make sure the banner loads at the same time as the app ______.
To prevent accidental clicks, make sure the banner loads at the same time as the app ______.
What design element should be used to differentiate the banner's placement from app content to avoid confusion?
What design element should be used to differentiate the banner's placement from app content to avoid confusion?
Overlapping the exit button with clickable areas in your native ad improves user engagement.
Overlapping the exit button with clickable areas in your native ad improves user engagement.
What label should be prominently displayed in all banner placements to ensure transparency?
What label should be prominently displayed in all banner placements to ensure transparency?
Using flashy or distracting borders should be ______, as you want the right balance.
Using flashy or distracting borders should be ______, as you want the right balance.
Why is it important to position banner ads so they are not in the same place as your call-to-action buttons?
Why is it important to position banner ads so they are not in the same place as your call-to-action buttons?
Designing a native ad like an interstitial that loads while the app is loading can improve click through rates.
Designing a native ad like an interstitial that loads while the app is loading can improve click through rates.
What term describes a series of images that rotate on the homepage of a website?
What term describes a series of images that rotate on the homepage of a website?
[Blank] is the practice of showing multiple advertisements in a single location on a web page.
[Blank] is the practice of showing multiple advertisements in a single location on a web page.
According to Runyon's study, approximately what percentage of the population clicked virtually all rotating website banners?
According to Runyon's study, approximately what percentage of the population clicked virtually all rotating website banners?
When using a rotating banner, the 'brand' should not be clear or consistent.
When using a rotating banner, the 'brand' should not be clear or consistent.
From the user experience designer's view, what question should be asked in regards to rotating banners?
From the user experience designer's view, what question should be asked in regards to rotating banners?
From the digital marketer's view, you want to make sure the ______ supports marketing goals.
From the digital marketer's view, you want to make sure the ______ supports marketing goals.
According to ergonomic standards, beyond how many slides on a homepage is not recommended for a rotating banner?
According to ergonomic standards, beyond how many slides on a homepage is not recommended for a rotating banner?
When creating a rotating banner ad, it's important to avoid automatic scrolling, as it can be distracting or unhelpful for the viewer.
When creating a rotating banner ad, it's important to avoid automatic scrolling, as it can be distracting or unhelpful for the viewer.
Besides using arrows, what is another way to show there is more content in a rotating banner?
Besides using arrows, what is another way to show there is more content in a rotating banner?
Placing ads in areas where users expect to engage in a specific action can cause ______ clicks.
Placing ads in areas where users expect to engage in a specific action can cause ______ clicks.
What primary questions should be asked when determining the best areas for native banners on a website?
What primary questions should be asked when determining the best areas for native banners on a website?
Heat mapping tools are not useful for establishing areas of a site that attract customers.
Heat mapping tools are not useful for establishing areas of a site that attract customers.
What is one element of good advertising that appeals to consumers?
What is one element of good advertising that appeals to consumers?
When ads are placed in the same location on a web page, they are typically the same ______.
When ads are placed in the same location on a web page, they are typically the same ______.
What makes a website element 'balanced' from a graphic designer's point of view?
What makes a website element 'balanced' from a graphic designer's point of view?
If a banner ad should be placed in the top or bottom of the screen in an application, it can also be placed between interface elements.
If a banner ad should be placed in the top or bottom of the screen in an application, it can also be placed between interface elements.
What is the portion of the Web page that is visible in a browser window when the page first loads?
What is the portion of the Web page that is visible in a browser window when the page first loads?
When the loading for bannner ads pushes the application content ______, it can cause users to accidently click.
When the loading for bannner ads pushes the application content ______, it can cause users to accidently click.
Flashcards
Good Advertising Elements
Good Advertising Elements
Good advertising relies on simplicity, surprise, and a smile-inducing element to capture attention and be memorable.
Best Areas for Native Banners
Best Areas for Native Banners
Asking these questions helps you identify the best areas for native banners. What the user is trying to accomplish, What they do on a particular page, Where their attention is focused, How you can integrate ads naturally, How to maintain a clean, inviting look
Visible Ad Placement
Visible Ad Placement
Native banner ads should be placed in a visible part of the website. Placing ads "above the fold" or in the "upper-most" part of the site increases chances of being noticed.
"Above the fold"
"Above the fold"
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Ad Placement on Popular Pages
Ad Placement on Popular Pages
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Multiple Banners on a Page
Multiple Banners on a Page
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Content blocks per widget
Content blocks per widget
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Ad Coherence
Ad Coherence
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Native ads placement for blogs
Native ads placement for blogs
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Video Streaming Ad Placement
Video Streaming Ad Placement
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"Thank you" pages
"Thank you" pages
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App Banner Placement
App Banner Placement
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Prevent Interactive Interference
Prevent Interactive Interference
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Ad position consistency
Ad position consistency
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Interface elements position
Interface elements position
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Simultaneous Loading
Simultaneous Loading
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Ad design
Ad design
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Spacing in add banner
Spacing in add banner
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Label Ads
Label Ads
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Flashy banner
Flashy banner
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Designing like interstitial ads
Designing like interstitial ads
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Rotating Banner
Rotating Banner
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Rotating graphic designer view
Rotating graphic designer view
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User experience designer view
User experience designer view
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The Digital Marketer's View
The Digital Marketer's View
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Study Notes
Good Advertising
- Good advertising depends on simplicity, surprise, and a smile
Best Areas for Native Banners
- To identify good banner locations, consider what the user wants to accomplish on the site
- Also consider what they do on a particular page and where their attention is focused
- Integrate ads without disrupting the user experience
- Maintain a clean, uncluttered, and inviting page
Visible Parts of Your Site
- Native banner ads should be in a visible area
- Placing ads "above the fold" (the portion visible when a page loads).
- Ads in the uppermost part of the site increase the likelihood of being noticed.
- "Below the fold" is the area needing scrolling to be viewed
Popular Pages
- The most popular pages attract the most traffic and generate the most revenue
- Exposure for ads on popular page increases interaction probability
- Placing ads on all website entrance pages is important
General Location
- Employing heat mapping tools like Crazy Egg can assist in finding areas of your site that attract the most customers
- This is relevant if you choose to place several banners on a single page
Content Blocks Per Widget
- Using 3 to 4 content blocks on each widget provides enough space to showcase an image and creative title
- This method also avoids cluttering pages
- More than 10 blocks per widget can drive down CTRs
Size and Coherence
- Banners should be coherent with the site in all aspects
- Banners should maintain the same size and have a similar color scheme, font, and style
Quick Tips for Website Types
- These tips are broken down into Blog and News Outlets, Video Streaming Websites, and Online services / Tools
Blog and News Outlet
- Native banner ads should mimic authentic content
- Placement can be above the fold, in-content, or in any of the sidebars
Video Streaming Websites
- Video streaming sites present a great choice for native banner ads
- Sidebar ads do not perform well on these platforms
- Banner ads should be above or beyond the video player for better visibility
Online Services/Tools
- Placing native banners on "Thank you" pages can be beneficial
Improving Banner Ad Implementation on Applications
- Location, Ad timing and Ad design is key when thinking of implementing banner ads on applications
Location of Banner Ads
- Location is key to consider when thinking of implementing ads on applications
- Banners need a space separate from app content and app controls
- Avoid moving clickable areas of the app towards the banner
- Banners should have a consistent location across screens, either top or bottom
- Avoid positioning ads between interface elements
Ad Timing and Loading
- Ads should load at the same time as app content
- Pushing content down could cause accidental banner clicks
Ad design: Background Colors
- Use a border and different background colors to separate ads from app content
Ad design: Spacing
- Maintain ample space between native placements and the content
- Avoid making white spaces clickable as users scroll
- The exit button and Ads Choices icon should not overlap or be too close to clickable elements
Ad design: Ad Labels
- Add sponsored or Ad labels clearly above the ad
Ad design: Calls to Action
- Calls to action should not include distracting borders or flashy content
- Position ads far away from apps existing call-to-action buttons
- The button and layout should look different from the app content
Designing like interstitial ads: (pop up banners)
- Designing like interstitial ads can be confusing
- Show ads after a user views content or completes an action
- Do not use them when people have been clicking within your app, as that could cause accidental clicks
- Avoid at the beginning of levels or when they expect to click a start button
Rotating or Slider Banners
- Rotating banners involve a series of images that change on a website's homepage
- The term "rotating banner" is also referred to as front-page carousels, image sliders, or ad rotations
- Ad rotation is the practice of showing multiple advertisements in a single location on a web page
Rotating Banner Statistics
- Clicks from Rotating Website Banners were between just 1-2% of the population studied
- There were two instances that were above 2%:
- A department store website
- News aggregate website
Graphic Designer’s View of Rotating Banners
- The graphic designer considers a rotating banner element in the visual design of the project
- Attractiveness- consider if the banner is visually appealing
- Harmony - ensure the banner is not a visual distraction
- Brand - ensure the banners use clear and consistent branding
User Experience Designer’s View of Rotating Banners
- The user experience designer looks at rotating banners and asks if they are positive to the website experience
- Usefulness - is the banner useful to website visitors and helping them find what they are looking for
- Distraction - is the banner a distraction
- Overwhelming- consider are too many CTAs commands users attention
Digital Marketer’s View of Rotating Banners
- The digital marketeer questions whether a rotating banner is an effective marketing tool
- Goals - does the banner support the marketing goals of the website
- Optimization- how can you optimize the banner for search engines like google
- Message- are the messages consistent with other advertising messages
- Customer Journey- will the banner make sense it a visitor comes from an adwords ad?
Rotating Banner Ergonomics
- Ergonomics needs to be considered when rotating or using slider banners on your website
- It’s important to not exceed more than 3 slides on the homepage
- Using automatic scrolling will make visitors aware of slides beyond the first
- Labeled or numbered buttons is best to use so it is easy for the user to see that there is more content
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