Economics Chapter on Elasticity
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Questions and Answers

What does it indicate when the elasticity coefficient is greater than 1?

  • Demand is perfectly inelastic.
  • Demand is elastic. (correct)
  • Demand is unitary elastic.
  • Supply exceeds demand.

If demand is inelastic, what is the expected outcome of a price increase?

  • Quantity demanded will decrease significantly.
  • Quantity demanded will increase.
  • Quantity demanded will remain unchanged.
  • Quantity demanded will decrease only slightly. (correct)

Which scenario describes perfectly elastic demand?

  • Quantity demanded remains the same regardless of price changes.
  • A slight increase in price leads to a large decrease in quantity demanded. (correct)
  • A price change has no impact on the quantity demanded.
  • A large price increase results in no sales.

When demand is unitary elastic, what does this imply about the relationship between price and quantity demanded?

<p>The percentage change in quantity demanded equals the percentage change in price. (C)</p> Signup and view all the answers

What happens to prices when supply exceeds demand in a market?

<p>Prices will fall. (A)</p> Signup and view all the answers

What is the primary factor influencing the cost-based pricing method?

<p>Cost of production (A)</p> Signup and view all the answers

In the cost markup formula, what is represented by the variable 'Mark-up%'?

<p>The percentage of profit margin (D)</p> Signup and view all the answers

Which pricing strategy would be most appropriate for a company selling a unique, patented drug?

<p>Cost-based method (B)</p> Signup and view all the answers

Which of the following factors does NOT influence a cost-based pricing approach?

<p>Competitor prices (D)</p> Signup and view all the answers

What does the term 'Price Death Spiral' refer to in pricing strategy?

<p>A situation where prices continually decrease, harming profitability (B)</p> Signup and view all the answers

What is the formula for calculating markup percentage?

<p>Selling price - purchase cost / purchase cost (D)</p> Signup and view all the answers

Which pricing strategy is characterized by starting with desired profit to set product prices?

<p>Target costing (C)</p> Signup and view all the answers

Which of the following statements accurately describes price setters?

<p>They can set prices based on desired profit without competition. (B)</p> Signup and view all the answers

In the target costing method, what is the target cost dependent on?

<p>Market price minus desired profit (A)</p> Signup and view all the answers

How does traditional pricing differ from target costing?

<p>Traditional pricing starts with cost while target costing begins with price. (A)</p> Signup and view all the answers

What does the absorption cost include in the context of markup cost basis?

<p>Cost of goods sold (COGS) (C)</p> Signup and view all the answers

Which of the following best describes a price taker?

<p>A business that must adhere to prevailing market prices. (C)</p> Signup and view all the answers

What is the purpose of cost-plus pricing?

<p>To ensure a specific profit margin over the cost. (C)</p> Signup and view all the answers

What is the formula for calculating the price when using the price maker approach?

<p>Price = Cost x (1 + Mark-up%) (B)</p> Signup and view all the answers

Why do retailers commonly use the Variable Cost Method?

<p>They think in terms of buying and selling the core variable cost. (B)</p> Signup and view all the answers

Which pricing method involves setting prices based on competitors' prices?

<p>Competition-based pricing (C)</p> Signup and view all the answers

In which scenario would a company most likely employ the Total Cost or Full Cost Method?

<p>When capitalizing on all expenses related to production, even failures. (A)</p> Signup and view all the answers

What does the term 'death spiral' refer to?

<p>The elimination of products resulting in higher overhead costs per item. (D)</p> Signup and view all the answers

What distinguishes Cost plus target rate of return pricing from Cost plus pricing?

<p>The setting of prices to earn a specific return on capital. (B)</p> Signup and view all the answers

How is the absorption cost calculated in the price maker approach?

<p>Cost x 1.7404 (B)</p> Signup and view all the answers

What is the outcome of using a price taker approach?

<p>Costs are derived from prevailing market prices. (D)</p> Signup and view all the answers

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