Early Rock 'n' Roll Overview - 1950s

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Questions and Answers

What was one strategy used to make African American artists more appealing to Euro-American audiences?

  • Highlighting their lifestyle choices
  • Increasing their public appearances
  • Desexualisation of their image (correct)
  • Featuring them in mainstream films

Which artist contributed to popularizing R&B by covering songs originally performed by African American artists?

  • Chuck Berry
  • Little Richard
  • Elvis Presley (correct)
  • Buddy Holly

What role did Sam Phillips play in Elvis Presley's career?

  • He produced all of Elvis's early albums
  • He discovered and signed Elvis to Sun Records (correct)
  • He managed Elvis’s publicity and marketing
  • He was Elvis's primary songwriter

What significant event during 1910 to 1930 influenced the cultural scene in Memphis?

<p>The establishment of WDIA, the first black radio station in the US (C)</p> Signup and view all the answers

How did the Great Migration affect Elvis Presley's music exposure?

<p>It enriched his musical background with Southern roots (B)</p> Signup and view all the answers

Which of the following best describes the impact of independent radio stations in the late 1950s?

<p>They began broadcasting music licensed by BMI that appealed to teenagers. (D)</p> Signup and view all the answers

What significant change occurred in the music industry due to the introduction of the 45 RPM record?

<p>It made music more accessible and affordable to consumers. (C)</p> Signup and view all the answers

How were women represented in early rock 'n' roll lyrics?

<p>They were commonly objectified and referred to as 'baby.' (C)</p> Signup and view all the answers

What characterized the 'youth music' phenomenon that emerged in the late 1940s?

<p>It catered to a teenage audience with disposable income. (C)</p> Signup and view all the answers

What was one result of the emergence of independent record labels?

<p>They allowed for more diversity in recorded music. (C)</p> Signup and view all the answers

What was significant about Elvis Presley's cover of 'Hound Dog'?

<p>The song was originally sung by an African American artist, Big Mama Thornton. (D)</p> Signup and view all the answers

In what way were African American performers often branded in the music industry?

<p>They were commonly given nicknames like 'Big,' 'Little,' or 'Chubby.' (D)</p> Signup and view all the answers

What was a notable feature of the Top 40 radio introduced during this time?

<p>It popularized a rotating playlist of hit songs. (D)</p> Signup and view all the answers

Which demographic predominantly influenced the emergence of youth music in the late 1940s?

<p>Teenagers with increased disposable income (B)</p> Signup and view all the answers

How did the 45 RPM record format impact the music industry?

<p>It made music more accessible and affordable for consumers. (C)</p> Signup and view all the answers

What was a common characteristic of the lyrics in early rock 'n' roll regarding women?

<p>They often referred to women in objectifying terms. (B)</p> Signup and view all the answers

What was a key effect of the growth of independent radio stations during the late 1950s?

<p>They gave more exposure to music licensed by BMI, appealing to teenagers. (B)</p> Signup and view all the answers

In what way did cover versions of songs influence the music industry?

<p>They expanded the reach of music to different audiences. (D)</p> Signup and view all the answers

What major change occurred in the music industry's structure in the late 1950s?

<p>The emergence of independent record labels and radio chains. (D)</p> Signup and view all the answers

Why were African American performers often given nicknames in the music industry?

<p>To create a persona that appealed to a racially diverse audience. (B)</p> Signup and view all the answers

What was a significant outcome of the introduction of the Top 40 radio format?

<p>It popularized a rotating playlist of hit songs. (A)</p> Signup and view all the answers

What role did the increase in disposable income for youth play in music trends of the time?

<p>It allowed teenagers to purchase more records and attend concerts. (A)</p> Signup and view all the answers

What was a notable transformation regarding women in the music charts during the late 1940s to late 1950s?

<p>Women were largely excluded from rock and roll as performers. (B)</p> Signup and view all the answers

What was one reason African American artists' sexuality was downplayed?

<p>To appeal to traditionalist audiences (B)</p> Signup and view all the answers

Which label did Sam Phillips establish to record the sounds of Memphis?

<p>Sun Records (C)</p> Signup and view all the answers

Which migration significantly influenced the cultural environment in Memphis?

<p>The Great Migration (A)</p> Signup and view all the answers

What was a direct outcome of white artists covering R&B songs?

<p>Increased mainstream acceptance of R&amp;B (C)</p> Signup and view all the answers

What led Sam Phillips to discover Elvis Presley?

<p>A quest for a white artist who could reflect African American music style (C)</p> Signup and view all the answers

What role did WDIA play in Memphis's music scene?

<p>It was the first black radio station in the U.S. (B)</p> Signup and view all the answers

How did the cultural scene in Memphis influence Elvis Presley?

<p>He was influenced by black radio broadcasts (B)</p> Signup and view all the answers

Which artist took a notable step in covering 'Hound Dog' that contributed to his success?

<p>Elvis Presley (D)</p> Signup and view all the answers

What characterized the music of artists like Big Mama Thornton before covers by white artists?

<p>It emphasized deep cultural roots and sexuality (B)</p> Signup and view all the answers

What effect did the Great Migration have on Memphis in terms of its cultural offerings?

<p>It enriched the cultural scene with diverse influences (C)</p> Signup and view all the answers

Flashcards

Desexualization of African American artists

African American artists were often presented in a way that minimized their sexuality to appeal to Euro-American audiences.

Elvis Presley's success- Covers

Elvis's success was partly due to covering popular R&B songs originally performed by African American artists, which helped introduce R&B to mainstream audiences.

Sam Phillips' role

Sam Phillips, a record producer, was passionate about African American music and sought a white artist to replicate its style, leading to Elvis's discovery.

The Great Migration's effect on Memphis

The Great Migration brought many African Americans to Memphis, creating a rich cultural scene, influencing local music, and leading to the establishment of WDIA, a significant radio station.

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Elvis's Memphis connection

Elvis, who grew up in Memphis, was exposed to the music of WDIA and that musical connection heavily influenced Elvis's musical choices and led to his signing with Sun Records

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Rock and Roll's origins

Rock and Roll emerged in the 1950s, drawing inspiration from big bands and R&B, with contributions from Black and Latino musicians.

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White artists' roles in early Rock 'n' Roll

White artists often covered songs by Black artists, sometimes gaining greater commercial success, demonstrating a complex relationship between race and commercial success on the emerging musical scene.

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Women's exclusion in Rock 'n' Roll

While women were present in the charts in the late 1940s, Rock and Roll performances largely excluded women after the 1950s.

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45 RPM Records

A smaller record format with one song per side, a key factor in the accessibility and popularity of Rock music, particularly to younger audiences in the 1950s due to being cheaper.

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Independent Radio Stations

Independent radio stations played more music licensed by BMI and were appealing to teenagers, and played a key role as a significant shift away from the control of a few big labels.

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Elvis Presley's influence and covers

Elvis Presley gained popularity by performing songs previously sung by African American artists. For instance, "Hound Dog", sung by Big Mama Thornton, gained new popularity through Presley.

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Naming conventions in music

African American artists often received nicknames (e.g., 'Big', 'Little') to make them more palatable to audiences.

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Music Industry Changes (1950s)

Post-WWII, there was a rise in youth culture, disposable income, and the rise of the "youth music" genre intended for teenagers.

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Youth Music

A genre of music specifically targeted at teenagers, emerging in the late 1940s and early 1950s, fueled by the post-war boom in youth culture and disposable income.

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Cover Versions

Versions of songs originally performed by one artist, but re-recorded and popularized by another artist.

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Dominance of Big Labels (Early 1950s)

A handful of large record companies controlled the majority of the music industry in the early 1950s.

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Post-WWII Youth Culture

A significant change in society with teenagers having more disposable income and influencing music trends.

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Elvis Presley's Popularity

Elvis achieved great success by performing songs originally by African American artists, exposing them to a wider audience.

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Nicknaming African American Artists

African American musicians often received nicknames (e.g., 'Big', 'Little') to make them more palatable to mainstream audiences.

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Women's Role in Early Rock 'n' Roll

Women were largely excluded from performing rock and roll in the early days, despite being prominent in music charts earlier.

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Objectification of Women in Lyrics

Female figures in early Rock 'n' Roll songs were often objectified and referred to as "baby", reflecting societal views at the time.

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Desexualization in early rock 'n' roll

African American artists were often presented in a less sexual way to appeal to a wider Euro-American audience.

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Elvis Presley's success: Cover Songs

Elvis gained popularity by performing popular R&B songs originally sung by African American artists, bringing R&B into the mainstream.

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Sam Phillips' vision

Sam Phillips, a record producer, sought a white artist who could capture the energy and sound of African American music, which led him to discover Elvis.

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The Great Migration and Memphis

The Great Migration brought many African Americans to Memphis, creating a vibrant musical scene and influencing the city's sound.

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WDIA: The 'Mother Station'

WDIA, the first black radio station in the US, became enormously popular in Memphis, exposing Elvis to a rich musical landscape.

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Elvis's musical influences

Elvis's musical style was deeply influenced by the African American music he heard on WDIA in Memphis.

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Sam Phillips' role in 'Hound Dog'

Sam Phillips, recognizing Elvis's potential, signed him to Sun Records, giving Elvis the platform to perform songs like 'Hound Dog'.

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Big Mama Thornton's 'Hound Dog'

Big Mama Thornton's version of 'Hound Dog' was a powerful blues song, later popularized by Elvis Presley.

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'Hound Dog': A crossover hit

'Hound Dog' was a popular song in both the R&B and rock 'n' roll communities, highlighting the influence of African American music.

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Elvis: A product of his time

Elvis's success was a result of several factors, including the popularity of R&B, Sam Phillips's vision, and the musical environment in Memphis.

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Study Notes

Early Rock 'n' Roll - 1950s Overview

  • Rock and Roll emerged in the 1950s, blending elements of big bands and R&B.
  • African American and Latino musicians were significant influences.
  • White artists often covered songs by Black artists sometimes achieving greater commercial success.
  • Women were featured prominently in music charts in the late 1940s but largely excluded as performers in rock and roll.
  • Lyrics often objectified women, using terms like "baby."

Music Industry Transformations

  • The late 1940s saw a few large record labels dominating the industry.
  • The emergence of youth music targeting teenagers became prominent.
  • Post-WWII, teenagers had more disposable income.
  • Suburban living and nuclear family models increased among families.

Music Industry Changes - Specifics

  • Independent Radio Stations: Growth in independent radio stations led to more exposure of music licensed by BMI. This often appealed to teenagers.
  • 45 RPM Records (Singles): Smaller record format, featuring one song per side ("A" side for hit, "B" side secondary). This increased access due to lower cost.
  • Independent Labels/Radio Chains: Increased competition; independent labels, radio stations, and chains challenged the dominance of large companies.
  • Top 40 Radio: Introduction of rotating playlists of hit songs created massive popularity.
  • Cover Versions: Cover versions of songs by different artists became common.

Key Artists and Songs

  • Big Joe Turner - Shake Rattle and Roll: An iconic song that influenced this Era.
  • Bill Haley's Shake Rattle and Roll: A cover of an earlier song by Big Joe Turner. Analysis is located in a W4 folder.
  • Elvis Presley - Hound Dog: A cover of the African American Blues singer Big Mama Thornton's song. Analysis is located in the W5 folder.
  • Big Mama Thornton - Hound Dog: Original song. Analysis is located in a W4 folder.

Elvis Presley's Success - Contributing Factors

  • Covers of R&B songs: White artists covered R&B recordings from African American artists, increasing exposure of these genres.
  • Sam Phillips and Sun Records: A crucial figure and label. Sam Phillips, a Southern entrepreneur, moved to Memphis and had a passion for African American music and later discovered Elvis Presley. Sun Records dedicated to capturing Southern musical styles.
  • Great Migration: Significant migration of African Americans from the South to Northern cities during 1910–1930; many moved to Memphis. The city became a hub for music, with WDIA, a prominent black radio station emerging, which shaped Elvis' exposure to music early in his career.

Music Industry Racial Dynamics

  • Desexualization for Broader Appeal: African American artists' portrayals were often altered to be acceptable to wider Euro-American audiences; nicknames like "Big", "Little," or "Chubby" were used.
  • African-American Artist Nicknames: Some artists were given nicknames to make them more palatable for Euro-American audiences, potentially playing down their artistic identities.

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