Podcast
Questions and Answers
What is one key role of colour in design?
What is one key role of colour in design?
Which element is essential for enhancing readability in design?
Which element is essential for enhancing readability in design?
What does typography primarily influence in design?
What does typography primarily influence in design?
Which element in design is known for guiding the viewer’s eye?
Which element in design is known for guiding the viewer’s eye?
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What is a primary function of texture in design?
What is a primary function of texture in design?
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Which of the following best describes the purpose of design?
Which of the following best describes the purpose of design?
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Which element is NOT listed among the fundamental elements of design?
Which element is NOT listed among the fundamental elements of design?
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What specialization is NOT mentioned as part of Likith KH's focus?
What specialization is NOT mentioned as part of Likith KH's focus?
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What aspect does Likith KH emphasize in his designs?
What aspect does Likith KH emphasize in his designs?
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Which design field focuses specifically on the layout and functionality of digital platforms?
Which design field focuses specifically on the layout and functionality of digital platforms?
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Study Notes
Personal Background
- Likith KH is a PhD scholar specializing in Digital Marketing and Design.
- Passionate about visual storytelling and crafting designs that convey messages effectively without words.
Design Disciplines
- Focuses on various design domains including:
- Interior Design
- Graphic Design
- Fashion Design
- Web Design
- Product Design
Definition of Design
- Design involves creating visual and functional solutions that communicate messages, address problems, or enhance user experiences.
Key Design Elements
- Elements critical to effective design:
- Line: Defines boundaries and guides viewer movement.
- Shape: Creates interest and conveys ideas.
- Color: Sets mood, strengthens brand identity, and manages visual hierarchy.
- Texture: Adds depth and enhances visual engagement.
- Typography: Establishes tone and improves readability.
- Space: Provides clarity and focuses attention.
Principles of Design
- Essential design principles that ensure effective visual communication:
- Balance: Distributes visual weight to create stability.
- Contrast: Differentiates elements to highlight important features.
- Alignment: Organizes elements for cohesion.
- Proportion: Addresses the size relationship between elements.
- White Space: Offers breathing space to designs.
- Repetition: Creates consistency and reinforces identity.
Importance of Color & Psychology
- Color sets the mood and plays a significant role in brand identity and message.
- Color psychology influences consumer perception and behavior.
Typography's Role
- Typography impacts user experience by enhancing readability and creating a visual hierarchy.
Space Considerations
- Space in design improves readability, directs focus, and contributes to a modern aesthetic.
Brand Identity Case Study: "Earthbound"
- Brand "Earthbound" focuses on eco-friendly skincare targeting health-conscious consumers aged 18-45.
- Core values include sustainability, health, innovation, and natural beauty.
- Branding efforts involve cohesive design elements like logos, color palettes, and typography to convey trust and natural beauty.
E-Visual Merchandising
- E-visual merchandising enhances online displays to attract customers and includes key elements such as color, typography, and layout.
Website Development Steps
- Essential phases in website creation:
- Choosing a domain name.
- Selecting a hosting platform.
- Designing layout.
- Creating content.
- Building and testing the site.
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Description
Test your knowledge on e-visual merchandising and design principles. This quiz focuses on creating visually captivating designs that enhance brand storytelling and customer engagement. Ideal for students and professionals in digital marketing and design.
