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Questions and Answers
Why were the initial daily orders for Blush by Kajal so low even though they were spending money on ads?
Why were the initial daily orders for Blush by Kajal so low even though they were spending money on ads?
- High cost per purchase
- Wrong audience targeting
- Ineffective ad creatives
- Low website conversion rate (correct)
What was the key change made by the team to increase Blush by Kajal's daily revenue to 50k to 60k?
What was the key change made by the team to increase Blush by Kajal's daily revenue to 50k to 60k?
- Increased the daily ad budget
- Started using conversion ads (correct)
- Changed the influencer marketing strategy
- Switched from Facebook ads to Instagram ads
What major problem did Lauriko face before working with the team?
What major problem did Lauriko face before working with the team?
- Pixel not connected to the website (correct)
- High return on ad spend (ROAS)
- Low daily spending on ads
- Lack of influencer marketing
How did Lauriko initially improve their ROI after fixing the pixel issue?
How did Lauriko initially improve their ROI after fixing the pixel issue?
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Which factor helped Blush by Kajal achieve a daily revenue of 1 lac after just 35 days?
Which factor helped Blush by Kajal achieve a daily revenue of 1 lac after just 35 days?
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What strategy was employed by Lauriko to build trust with customers?
What strategy was employed by Lauriko to build trust with customers?
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What tool was initially missing in Lauriko's marketing efforts?
What tool was initially missing in Lauriko's marketing efforts?
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Which metric indicated the success of Lauriko's marketing efforts after two months?
Which metric indicated the success of Lauriko's marketing efforts after two months?
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'Lookalike audience' refers to:
'Lookalike audience' refers to:
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'Lookalike audience' is primarily used for:
'Lookalike audience' is primarily used for:
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