E-commerce Sales and ROAS Improvement Case Study
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Questions and Answers

Why were the initial daily orders for Blush by Kajal so low even though they were spending money on ads?

  • High cost per purchase
  • Wrong audience targeting
  • Ineffective ad creatives
  • Low website conversion rate (correct)
  • What was the key change made by the team to increase Blush by Kajal's daily revenue to 50k to 60k?

  • Increased the daily ad budget
  • Started using conversion ads (correct)
  • Changed the influencer marketing strategy
  • Switched from Facebook ads to Instagram ads
  • What major problem did Lauriko face before working with the team?

  • Pixel not connected to the website (correct)
  • High return on ad spend (ROAS)
  • Low daily spending on ads
  • Lack of influencer marketing
  • How did Lauriko initially improve their ROI after fixing the pixel issue?

    <p>Switched to Facebook ads</p> Signup and view all the answers

    Which factor helped Blush by Kajal achieve a daily revenue of 1 lac after just 35 days?

    <p>Testing different audiences and creatives</p> Signup and view all the answers

    What strategy was employed by Lauriko to build trust with customers?

    <p>Doing influencer marketing on YouTube</p> Signup and view all the answers

    What tool was initially missing in Lauriko's marketing efforts?

    <p>Website pixel connection</p> Signup and view all the answers

    Which metric indicated the success of Lauriko's marketing efforts after two months?

    <p>ROAS of 5X</p> Signup and view all the answers

    'Lookalike audience' refers to:

    <p>'Lookalike audience' is used to target audiences who resemble a source group.</p> Signup and view all the answers

    'Lookalike audience' is primarily used for:

    <p>'To improve ad relevance.'</p> Signup and view all the answers

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