17 Questions
What is one advantage of B2B e-markets mentioned in the text?
Automation of transaction processes
How does B2B e-markets contribute to avoiding intermediaries?
By enabling direct interaction between suppliers and buyers
Which aspect of B2B e-markets is related to the transparency in pricing as per the text?
Increased information density
In what way does B2B e-markets contribute to global trade as mentioned in the text?
By automating corporate processes
What is a key feature of B2B e-markets mentioned in the text that aids in maintaining the supply chain momentum?
Automating corporate processes
What does CPM stand for in the context of online advertising?
Cost Per Thousand
In Pay Per View access to a document, what does DRM stand for?
Digital Rights Management
What is the main characteristic of CPC advertising?
Charged based on the number of clicks
Which type of advertising model relies on the number of times an ad is clicked?
CPC advertising
In the context of online advertising, what does CPC stand for?
Cost Per Click
What is the purpose of using Digital Rights Management (DRM) in content distribution?
To ensure content protection
What does price transparency in E-Commerce markets refer to?
Consumers' ability to easily compare prices in a market
Which advantage do online merchants have due to information gathered about consumers?
Ability to personalize and customize marketing messages
How can E-Commerce technology allow for personalization and customization of marketing messages?
By adjusting marketing messages based on individual characteristics of consumers
What is an example of personalization in E-Commerce?
Product recommendations based on a user's search history
How does cost transparency benefit consumers in E-Commerce markets?
Enabling consumers to discover actual costs paid by merchants
What does the interaction between consumers and merchants in E-Commerce markets allow for?
Personalized and customized marketing messages
Study Notes
Advantages of B2B Model
- Reduces processing costs by automating transaction processes, allowing for quick implementation
- Eliminates intermediaries and distributors, enabling suppliers to interact and transact directly with buyers
- Increases price transparency by gathering a large number of buyers and sellers in a single e-market
- Efficiently maintains the supply chain and manufacturing and procuring processes
- Automates corporate processes to deliver products and services quickly and cost-effectively
- Allows for global trade, enabling the purchase of products at any time
Revenue Models
- Pay Per View access to documents, videos, or music clips, protected by passwords or Digital Rights Management
- CPM display advertising on sites, where advertisers are charged according to the number of ads shown to site visitors
- CPC advertising on sites, where advertisers are charged according to the number of times ads are clicked
E-Commerce Advantages
- Price transparency, enabling consumers to discover prices in a market
- Cost transparency, enabling consumers to discover actual costs merchants pay for products
- Enables merchants to segment markets, engage in price discrimination, and target marketing messages
- Allows for personalization and customization of marketing messages based on individual characteristics
- Enables product recommendations based on user search history and preferences
Test your knowledge on price and cost transparency in E-Commerce markets. Learn the importance of price transparency for consumers and cost transparency for merchants. Explore the advantages of market segmentation for online merchants.
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