E-Commerce Chapter 10: Digital Markets and Goods
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Questions and Answers

E-commerce revenues are growing at an estimated 10 percent annually in 2010.

False

The Internet is available only at work.

False

E-commerce has a global reach across national boundaries.

True

There are different technology standards for the Internet in different countries.

<p>False</p> Signup and view all the answers

The market entry costs for merchants are higher in e-commerce.

<p>False</p> Signup and view all the answers

The effort required to find suitable products is higher in e-commerce.

<p>False</p> Signup and view all the answers

A private industrial network is owned by a supplier.

<p>False</p> Signup and view all the answers

E-commerce provides marketers with new ways of identifying and communicating with customers through long tail marketing and behavioral targeting.

<p>True</p> Signup and view all the answers

A private industrial network permits the sharing of production scheduling and inventory management.

<p>True</p> Signup and view all the answers

Facebook's business model is not dependent on monetizing site traffic.

<p>False</p> Signup and view all the answers

A private industrial network is a type of public exchange.

<p>False</p> Signup and view all the answers

E-commerce Web sites do not have tools to track a shopper's every step through an online store.

<p>False</p> Signup and view all the answers

Web site personalization is not possible in e-commerce.

<p>False</p> Signup and view all the answers

A private industrial network is used for business-to-consumer e-commerce.

<p>False</p> Signup and view all the answers

A private industrial network links a firm to its customers.

<p>False</p> Signup and view all the answers

Search engine marketing is not a format of online advertising.

<p>False</p> Signup and view all the answers

E-commerce is limited to digital markets and digital goods.

<p>True</p> Signup and view all the answers

Advertising networks have the ability to track individual consumers across the Internet.

<p>True</p> Signup and view all the answers

Electronic data interchange (EDI) is primarily used for business-to-consumer (B2C) e-commerce.

<p>False</p> Signup and view all the answers

Major industries have developed EDI standards that define the structure and information fields of electronic documents.

<p>True</p> Signup and view all the answers

Companies are moving away from using the Internet for linking to other firms and instead using private networks.

<p>False</p> Signup and view all the answers

EDI is used for procurement, enabling businesses to locate low-cost suppliers, search online catalogs, negotiate with suppliers, and place orders.

<p>True</p> Signup and view all the answers

Suppliers cannot use EDI to automatically send data about shipments to purchasing firms.

<p>False</p> Signup and view all the answers

The main goal when building an e-commerce web site is to focus primarily on the technology.

<p>False</p> Signup and view all the answers

Building an e-commerce web site only requires a single skill set.

<p>False</p> Signup and view all the answers

Business objectives drive the technology in building an e-commerce web site.

<p>True</p> Signup and view all the answers

Web site budgets only include the cost of content creation.

<p>False</p> Signup and view all the answers

There is only one way to build and host a web site.

<p>False</p> Signup and view all the answers

Building an e-commerce web site requires a significant upfront investment.

<p>True</p> Signup and view all the answers

Study Notes

E-commerce and the Internet

  • E-commerce has 8 unique features:
    • Ubiquity: available everywhere, anytime
    • Global reach: crosses national boundaries
    • Universal standards: one set of technology standards
    • Interactivity: two-way communication between businesses and customers
    • Information density: large amounts of information can be displayed
    • Personalization: tailored to individual users
    • Richness: ability to provide rich multimedia content
    • Security: secure transactions and exchange of information

E-commerce Marketing

  • Internet provides new ways of identifying and communicating with customers
  • Long tail marketing: ability to reach a large audience inexpensively
  • Behavioral targeting: tracking online behavior of individuals on thousands of websites
  • Advertising formats: search engine marketing, display ads, rich media, and email

Web Site Visitor Tracking

  • E-commerce websites can track a shopper's every step through an online store
  • Close examination of customer behavior can help increase sales
  • Personalization: creating unique web pages for individual users, improving customer experience and creating additional value

Business-to-Business E-commerce

  • Private industrial networks (private exchanges): large firms link to suppliers, distributors, and other key business partners
  • Owned by the buyer, permits sharing of product design, marketing, production scheduling, and inventory management
  • Electronic data interchange (EDI): computer-to-computer exchange of standard transactions such as invoices and purchase orders

Building an E-commerce Web Site

  • Assembling a team with skills in technology, site design, social and information policies, and hardware, software, and telecommunications infrastructure
  • Customer demands drive the site's technology and design
  • Business decisions drive the technology, not the reverse
  • Alternatives in building the web site: completely in-house, mixed responsibility, or completely outsourced
  • Co-location and web site budgets: several thousand to millions per year, with 50% of the budget going to system maintenance and content creation

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Description

This quiz covers the basics of e-commerce, its unique features, and how the internet has changed the marketplace. Learn about the benefits of e-commerce, including ubiquity and convenience, and how it has transformed the way we shop.

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