E-Commerce Chapter 10: Digital Markets and Goods

E-commerce revenues are growing at an estimated 10 percent annually in 2010.

The Internet is available only at work.

E-commerce has a global reach across national boundaries.

There are different technology standards for the Internet in different countries.

The market entry costs for merchants are higher in e-commerce.

The effort required to find suitable products is higher in e-commerce.

A private industrial network is owned by a supplier.

E-commerce provides marketers with new ways of identifying and communicating with customers through long tail marketing and behavioral targeting.

A private industrial network permits the sharing of production scheduling and inventory management.

Facebook's business model is not dependent on monetizing site traffic.

A private industrial network is a type of public exchange.

E-commerce Web sites do not have tools to track a shopper's every step through an online store.

Web site personalization is not possible in e-commerce.

A private industrial network is used for business-to-consumer e-commerce.

A private industrial network links a firm to its customers.

Search engine marketing is not a format of online advertising.

E-commerce is limited to digital markets and digital goods.

Advertising networks have the ability to track individual consumers across the Internet.

Electronic data interchange (EDI) is primarily used for business-to-consumer (B2C) e-commerce.

Major industries have developed EDI standards that define the structure and information fields of electronic documents.

Companies are moving away from using the Internet for linking to other firms and instead using private networks.

EDI is used for procurement, enabling businesses to locate low-cost suppliers, search online catalogs, negotiate with suppliers, and place orders.

Suppliers cannot use EDI to automatically send data about shipments to purchasing firms.

The main goal when building an e-commerce web site is to focus primarily on the technology.

Building an e-commerce web site only requires a single skill set.

Business objectives drive the technology in building an e-commerce web site.

Web site budgets only include the cost of content creation.

There is only one way to build and host a web site.

Building an e-commerce web site requires a significant upfront investment.