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e-Commerce Fundamentals

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Questions and Answers

What is the primary difference between traditional commerce and e-Commerce?

The physical location of transactions (correct)

The type of goods and services exchanged

The principles of buying and selling

The method of payment used

Which of the following activities is NOT part of e-Commerce?

Customer Service

Marketing

Warehouse management (correct)

Sales

What is the term for commerce that operates through Internet shopping websites?

Electronic Retailing

e-Commerce

Digital Retailing

e-Tailing (correct)

What are the two types of sales involved in e-Tailing?

Business-to-business and business-to-consumer Signup and view all the answers

What is the primary benefit of e-Commerce for businesses?

Greater convenience Signup and view all the answers

What is the term for the entire digital marketplace, including e-Commerce and other online activities?

e-Business Signup and view all the answers

What is the primary focus of businesses in the digital marketplace?

To satisfy customers Signup and view all the answers

What is the key characteristic of Amazon.com, a prominent e-Tailer?

Providing an extensive range of consumer products Signup and view all the answers

What has been the significant impact of smartphones and the internet on customer-marketer interaction?

Provided access to an abundance of information Signup and view all the answers

What is the main goal of marketing strategies in the digital era?

To create products for a specific target segment Signup and view all the answers

What has been the driving force behind the evolution of marketing strategies in the past decade?

To satisfy customers Signup and view all the answers

What is the expected outcome of businesses adopting a more customer-centric approach in the next decade?

A significant transformation in consumer behavior Signup and view all the answers

What is the main difference between commerce and e-Commerce?

The medium used for exchange Signup and view all the answers

What is the term used to describe the concept of how location affects e-Commerce?

Gravity Signup and view all the answers

What is the primary distinction between e-Business and e-Commerce?

e-Business is a broader term that encompasses all aspects of online business, while e-Commerce is limited to online transactions Signup and view all the answers

What was the catalyst for the development of the term 'e-Commerce'?

The introduction of electronic mail Signup and view all the answers

What is the term used to describe the online environment where businesses and customers interact?

Digital Marketplace Signup and view all the answers

What is the primary focus of online shopping in the context of e-Commerce?

The buying and selling of goods and services Signup and view all the answers