e-Commerce Fundamentals

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Questions and Answers

What is the primary difference between traditional commerce and e-Commerce?

  • The physical location of transactions (correct)
  • The type of goods and services exchanged
  • The principles of buying and selling
  • The method of payment used

Which of the following activities is NOT part of e-Commerce?

  • Customer Service
  • Marketing
  • Warehouse management (correct)
  • Sales

What is the term for commerce that operates through Internet shopping websites?

  • Electronic Retailing
  • e-Commerce
  • Digital Retailing
  • e-Tailing (correct)

What are the two types of sales involved in e-Tailing?

<p>Business-to-business and business-to-consumer (B)</p> Signup and view all the answers

What is the primary benefit of e-Commerce for businesses?

<p>Greater convenience (A)</p> Signup and view all the answers

What is the term for the entire digital marketplace, including e-Commerce and other online activities?

<p>e-Business (C)</p> Signup and view all the answers

What is the primary focus of businesses in the digital marketplace?

<p>To satisfy customers (A)</p> Signup and view all the answers

What is the key characteristic of Amazon.com, a prominent e-Tailer?

<p>Providing an extensive range of consumer products (C)</p> Signup and view all the answers

What has been the significant impact of smartphones and the internet on customer-marketer interaction?

<p>Provided access to an abundance of information (B)</p> Signup and view all the answers

What is the main goal of marketing strategies in the digital era?

<p>To create products for a specific target segment (A)</p> Signup and view all the answers

What has been the driving force behind the evolution of marketing strategies in the past decade?

<p>To satisfy customers (D)</p> Signup and view all the answers

What is the expected outcome of businesses adopting a more customer-centric approach in the next decade?

<p>A significant transformation in consumer behavior (B)</p> Signup and view all the answers

What is the main difference between commerce and e-Commerce?

<p>The medium used for exchange (D)</p> Signup and view all the answers

What is the term used to describe the concept of how location affects e-Commerce?

<p>Gravity (A)</p> Signup and view all the answers

What is the primary distinction between e-Business and e-Commerce?

<p>e-Business is a broader term that encompasses all aspects of online business, while e-Commerce is limited to online transactions (C)</p> Signup and view all the answers

What was the catalyst for the development of the term 'e-Commerce'?

<p>The introduction of electronic mail (A)</p> Signup and view all the answers

What is the term used to describe the online environment where businesses and customers interact?

<p>Digital Marketplace (D)</p> Signup and view all the answers

What is the primary focus of online shopping in the context of e-Commerce?

<p>The buying and selling of goods and services (B)</p> Signup and view all the answers

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