e-Commerce Fundamentals
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Questions and Answers

What is the primary difference between traditional commerce and e-Commerce?

  • The physical location of transactions (correct)
  • The type of goods and services exchanged
  • The principles of buying and selling
  • The method of payment used

    • Which of the following activities is NOT part of e-Commerce?

  • Customer Service
  • Marketing
  • Warehouse management (correct)
  • Sales

    • What is the term for commerce that operates through Internet shopping websites?

  • Electronic Retailing
  • e-Commerce
  • Digital Retailing
  • e-Tailing (correct)

    • What are the two types of sales involved in e-Tailing?

    <p>Business-to-business and business-to-consumer</p> Signup and view all the answers

    What is the primary benefit of e-Commerce for businesses?

    <p>Greater convenience</p> Signup and view all the answers

    What is the term for the entire digital marketplace, including e-Commerce and other online activities?

    <p>e-Business</p> Signup and view all the answers

    What is the primary focus of businesses in the digital marketplace?

    <p>To satisfy customers</p> Signup and view all the answers

    What is the key characteristic of Amazon.com, a prominent e-Tailer?

    <p>Providing an extensive range of consumer products</p> Signup and view all the answers

    What has been the significant impact of smartphones and the internet on customer-marketer interaction?

    <p>Provided access to an abundance of information</p> Signup and view all the answers

    What is the main goal of marketing strategies in the digital era?

    <p>To create products for a specific target segment</p> Signup and view all the answers

    What has been the driving force behind the evolution of marketing strategies in the past decade?

    <p>To satisfy customers</p> Signup and view all the answers

    What is the expected outcome of businesses adopting a more customer-centric approach in the next decade?

    <p>A significant transformation in consumer behavior</p> Signup and view all the answers

    What is the main difference between commerce and e-Commerce?

    <p>The medium used for exchange</p> Signup and view all the answers

    What is the term used to describe the concept of how location affects e-Commerce?

    <p>Gravity</p> Signup and view all the answers

    What is the primary distinction between e-Business and e-Commerce?

    <p>e-Business is a broader term that encompasses all aspects of online business, while e-Commerce is limited to online transactions</p> Signup and view all the answers

    What was the catalyst for the development of the term 'e-Commerce'?

    <p>The introduction of electronic mail</p> Signup and view all the answers

    What is the term used to describe the online environment where businesses and customers interact?

    <p>Digital Marketplace</p> Signup and view all the answers

    What is the primary focus of online shopping in the context of e-Commerce?

    <p>The buying and selling of goods and services</p> Signup and view all the answers

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