E-commerce 2
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Questions and Answers

It is a process of buying, selling, transferring, or exchanging products, services, and information via electronic networks and computers

E-commerce or Electronic Commerce

What are involved in E-commerce?

Online store, Internet marketing, payment solutions, customer/order management system, shipping/freight, customer support

Who are involved in E-commerce?

Buyers, Sellers, Producers

Customer can easily identify & authenticate a merchant by seeing directly to him

<p>Traditional Commerce</p> Signup and view all the answers

E-commerce

<p>It's not easy in this case</p> Signup and view all the answers

Customers can directly talk to merchant. Communication in the hands of a third party.

<p>Traditional Commerce</p> Signup and view all the answers

Customer can only see the representation & the webpage

<p>E-commerce</p> Signup and view all the answers

It's not available all the time

<p>Traditional Commerce</p> Signup and view all the answers

It's always available 24/7

<p>E-commerce</p> Signup and view all the answers

It's slow method

<p>Traditional Commerce</p> Signup and view all the answers

It's fast method

<p>E-commerce</p> Signup and view all the answers

Customer just give cash to merchant & there is no need to give their name or address

<p>Traditional Commerce</p> Signup and view all the answers

Customer have to give their personal information to purchase the product

<p>E-commerce</p> Signup and view all the answers

Communication/Transaction are done in synchronous way

<p>Traditional Commerce</p> Signup and view all the answers

Manual intervention is required for each communication or transaction

<p>Traditional Commerce</p> Signup and view all the answers

Communication or Transaction can be done in asynchronous way. The whole process is automated

<p>E-commerce</p> Signup and view all the answers

The computer-to-computer exchange of business documents in a standard electronic format between business partners

<p>Electronic Data Interchange</p> Signup and view all the answers

The electronic exchange or transfer of money from one account to another

<p>Electronic fund transfer</p> Signup and view all the answers

What are the top 10 largest e-commerce market

<p>China $672, US $340, UK $99, Japan $79, Germany $73, France $43, South Korea $37, Canada $30, Russia $20, Brazil $19</p> Signup and view all the answers

What are the 4 types of E-commerce

<p>B2B, B2C, C2B, C2C</p> Signup and view all the answers

Alibaba.com (Which type?)

<p>B2B</p> Signup and view all the answers

Walmart & Amazon (Which type?)

<p>B2C</p> Signup and view all the answers

What type of E-commerce is this?

<p>C2B</p> Signup and view all the answers

What type of E-commerce is this?

<p>C2C</p> Signup and view all the answers

What type of E-commerce is this?

<p>B2C</p> Signup and view all the answers

What type of E-commerce is this?

<p>B2B</p> Signup and view all the answers

It's difficult to measure. You cannot know how many people read your advertise and how many took favourable action upon viewing it.

<p>Traditional Marketing</p> Signup and view all the answers

It's measurable. You can know the number of people who viewed the online advertisement and the number of who purchased it.

<p>Online Marketing</p> Signup and view all the answers

It's not so cost-effective

<p>Traditional Marketing</p> Signup and view all the answers

It's more cost-effective

<p>Online marketing</p> Signup and view all the answers

It's not so good for brand building

<p>Traditional Marketing</p> Signup and view all the answers

It's fast and efficient for brand building

<p>Online Marketing</p> Signup and view all the answers

It may leave users' queries unanswered as printing or narrating complete information about the product or service may not always be feasible

<p>Traditional Marketing</p> Signup and view all the answers

This type of marketing requires customers to give their personal information to purchase the product

<p>Online Marketing</p> Signup and view all the answers

Give at least 5 Components of Online Marketing

<p>Affiliate Marketing, SEO, Blog, Banner, Social Network, Forum, Email, Analytics</p> Signup and view all the answers

What Marketing Concept is this?

<p>Production Concept</p> Signup and view all the answers

What Marketing Concept is this?

<p>Product Concept</p> Signup and view all the answers

What Marketing Concept is this?

<p>Selling Concept</p> Signup and view all the answers

works on facts gathered by its "market customer first" approach and undertakes activities like market research

<p>Marketing Concept</p> Signup and view all the answers

STP means?

<p>Segment your market. Target your best customers. Position your offering.</p> Signup and view all the answers

This process divides your customers into groups of people with common characteristics and needs

<p>Market Segmentation or Segmentation</p> Signup and view all the answers

This process decides which segments to target by finding the most attractive ones.

<p>Targeting</p> Signup and view all the answers

You typically need to customize marketing campaigns that appeal to each and select one or more segments

<p>Targeting</p> Signup and view all the answers

This is how you align your brand or products in the target market

<p>Positioning</p> Signup and view all the answers

your goal is to identify how you want to position your product to target the most valuable customer segments

<p>Positioning</p> Signup and view all the answers

Study Notes

E-commerce Definition

  • Electronic commerce (e-commerce) involves buying, selling, transferring, or exchanging products, services, and information through electronic networks and computers.

E-commerce Participants

  • Customers are individuals or businesses who buy products or services online.
  • Merchants are individuals or businesses who sell products or services online.
  • Third parties may be involved in the process, such as payment processors, shipping companies, and website hosting providers.

E-commerce Advantages

  • Increased accessibility and convenience: Available 24/7, accessible from anywhere with internet connection.
  • Faster transactions: Online transactions can be completed quickly.
  • Reduced costs: E-commerce can be more cost-effective than traditional retail.

E-commerce Disadvantages

  • Security concerns: Online transactions can be vulnerable to fraud and security breaches.
  • Lack of personal interaction: Customer interaction is limited and can lead to incomplete information transfer.
  • Limited physical product inspection: Customers cannot physically inspect products before purchasing them.

Types Of E-commerce

  • Business-to-Business (B2B): Transactions between businesses, such as Alibaba.com for wholesale purchases.
  • Business-to-Consumer (B2C): Transactions between businesses and consumers, such as Walmart and Amazon.
  • Consumer-to-Consumer (C2C): Transactions between consumers, such as online marketplaces like eBay.
  • Consumer-to-Business (C2B): Transactions between consumers and businesses, such as freelance marketplaces where individuals offer their services.

E-commerce Communication & Transactions

  • Synchronous Communication: Real-time communication, like live chat or video calls.
  • Asynchronous Communication: Delayed communication, such as emails or online forums.
  • Electronic Data Interchange (EDI): The computer-to-computer exchange of business documents in a standard electronic format.
  • Electronic Funds Transfer (EFT): The electronic transfer of funds between accounts.

Top 10 Largest E-commerce Markets

  • The text does not mention the top 10 largest e-commerce markets.

Online Marketing Advantages & Disadvantages

  • Measurable and Cost-Effective: Online marketing allows tracking of ad views, clicks, and conversions.
  • Brand Building: Effective for building brand awareness and reaching a larger audience.
  • Potential for Incomplete Information: Online content can be less comprehensive compared to physical brochures or presentations.
  • Privacy Concerns: Collecting personal information can raise concerns about privacy and data security.

Online Marketing Components

  • Search Engine Optimization (SEO): Improving website ranking in search engine results pages.
  • Pay-Per-Click (PPC): Advertising where advertisers pay for each click on their ads.
  • Social Media Marketing (SMM): Using social media platforms to promote products/services.
  • Email Marketing: Using email to communicate with customers and promote offers.
  • Content Marketing: Creating and sharing valuable, relevant, and consistent content to attract and engage a target audience.

Marketing Concepts

  • Customer-Centric Marketing: Focuses on understanding and meeting customer needs.
  • Segmentation, Targeting, Positioning (STP): A strategic marketing framework that involves segmenting the market, targeting specific segments, and positioning products to appeal to these segments.
  • Product and Service Differentiation: Creating unique and desirable features for products and services.

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