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It is a process of buying, selling, transferring, or exchanging products, services, and information via electronic networks and computers
It is a process of buying, selling, transferring, or exchanging products, services, and information via electronic networks and computers
E-commerce or Electronic Commerce
What are involved in E-commerce?
What are involved in E-commerce?
Online store, Internet marketing, payment solutions, customer/order management system, shipping/freight, customer support
Who are involved in E-commerce?
Who are involved in E-commerce?
Buyers, Sellers, Producers
Customer can easily identify & authenticate a merchant by seeing directly to him
Customer can easily identify & authenticate a merchant by seeing directly to him
E-commerce
E-commerce
Customers can directly talk to merchant. Communication in the hands of a third party.
Customers can directly talk to merchant. Communication in the hands of a third party.
Customer can only see the representation & the webpage
Customer can only see the representation & the webpage
It's not available all the time
It's not available all the time
It's always available 24/7
It's always available 24/7
It's slow method
It's slow method
It's fast method
It's fast method
Customer just give cash to merchant & there is no need to give their name or address
Customer just give cash to merchant & there is no need to give their name or address
Customer have to give their personal information to purchase the product
Customer have to give their personal information to purchase the product
Communication/Transaction are done in synchronous way
Communication/Transaction are done in synchronous way
Manual intervention is required for each communication or transaction
Manual intervention is required for each communication or transaction
Communication or Transaction can be done in asynchronous way. The whole process is automated
Communication or Transaction can be done in asynchronous way. The whole process is automated
The computer-to-computer exchange of business documents in a standard electronic format between business partners
The computer-to-computer exchange of business documents in a standard electronic format between business partners
The electronic exchange or transfer of money from one account to another
The electronic exchange or transfer of money from one account to another
What are the top 10 largest e-commerce market
What are the top 10 largest e-commerce market
What are the 4 types of E-commerce
What are the 4 types of E-commerce
Alibaba.com (Which type?)
Alibaba.com (Which type?)
Walmart & Amazon (Which type?)
Walmart & Amazon (Which type?)
What type of E-commerce is this?
What type of E-commerce is this?
What type of E-commerce is this?
What type of E-commerce is this?
What type of E-commerce is this?
What type of E-commerce is this?
What type of E-commerce is this?
What type of E-commerce is this?
It's difficult to measure. You cannot know how many people read your advertise and how many took favourable action upon viewing it.
It's difficult to measure. You cannot know how many people read your advertise and how many took favourable action upon viewing it.
It's measurable. You can know the number of people who viewed the online advertisement and the number of who purchased it.
It's measurable. You can know the number of people who viewed the online advertisement and the number of who purchased it.
It's not so cost-effective
It's not so cost-effective
It's more cost-effective
It's more cost-effective
It's not so good for brand building
It's not so good for brand building
It's fast and efficient for brand building
It's fast and efficient for brand building
It may leave users' queries unanswered as printing or narrating complete information about the product or service may not always be feasible
It may leave users' queries unanswered as printing or narrating complete information about the product or service may not always be feasible
This type of marketing requires customers to give their personal information to purchase the product
This type of marketing requires customers to give their personal information to purchase the product
Give at least 5 Components of Online Marketing
Give at least 5 Components of Online Marketing
What Marketing Concept is this?
What Marketing Concept is this?
What Marketing Concept is this?
What Marketing Concept is this?
What Marketing Concept is this?
What Marketing Concept is this?
works on facts gathered by its "market customer first" approach and undertakes activities like market research
works on facts gathered by its "market customer first" approach and undertakes activities like market research
STP means?
STP means?
This process divides your customers into groups of people with common characteristics and needs
This process divides your customers into groups of people with common characteristics and needs
This process decides which segments to target by finding the most attractive ones.
This process decides which segments to target by finding the most attractive ones.
You typically need to customize marketing campaigns that appeal to each and select one or more segments
You typically need to customize marketing campaigns that appeal to each and select one or more segments
This is how you align your brand or products in the target market
This is how you align your brand or products in the target market
your goal is to identify how you want to position your product to target the most valuable customer segments
your goal is to identify how you want to position your product to target the most valuable customer segments
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Study Notes
E-commerce Definition
- Electronic commerce (e-commerce) involves buying, selling, transferring, or exchanging products, services, and information through electronic networks and computers.
E-commerce Participants
- Customers are individuals or businesses who buy products or services online.
- Merchants are individuals or businesses who sell products or services online.
- Third parties may be involved in the process, such as payment processors, shipping companies, and website hosting providers.
E-commerce Advantages
- Increased accessibility and convenience: Available 24/7, accessible from anywhere with internet connection.
- Faster transactions: Online transactions can be completed quickly.
- Reduced costs: E-commerce can be more cost-effective than traditional retail.
E-commerce Disadvantages
- Security concerns: Online transactions can be vulnerable to fraud and security breaches.
- Lack of personal interaction: Customer interaction is limited and can lead to incomplete information transfer.
- Limited physical product inspection: Customers cannot physically inspect products before purchasing them.
Types Of E-commerce
- Business-to-Business (B2B): Transactions between businesses, such as Alibaba.com for wholesale purchases.
- Business-to-Consumer (B2C): Transactions between businesses and consumers, such as Walmart and Amazon.
- Consumer-to-Consumer (C2C): Transactions between consumers, such as online marketplaces like eBay.
- Consumer-to-Business (C2B): Transactions between consumers and businesses, such as freelance marketplaces where individuals offer their services.
E-commerce Communication & Transactions
- Synchronous Communication: Real-time communication, like live chat or video calls.
- Asynchronous Communication: Delayed communication, such as emails or online forums.
- Electronic Data Interchange (EDI): The computer-to-computer exchange of business documents in a standard electronic format.
- Electronic Funds Transfer (EFT): The electronic transfer of funds between accounts.
Top 10 Largest E-commerce Markets
- The text does not mention the top 10 largest e-commerce markets.
Online Marketing Advantages & Disadvantages
- Measurable and Cost-Effective: Online marketing allows tracking of ad views, clicks, and conversions.
- Brand Building: Effective for building brand awareness and reaching a larger audience.
- Potential for Incomplete Information: Online content can be less comprehensive compared to physical brochures or presentations.
- Privacy Concerns: Collecting personal information can raise concerns about privacy and data security.
Online Marketing Components
- Search Engine Optimization (SEO): Improving website ranking in search engine results pages.
- Pay-Per-Click (PPC): Advertising where advertisers pay for each click on their ads.
- Social Media Marketing (SMM): Using social media platforms to promote products/services.
- Email Marketing: Using email to communicate with customers and promote offers.
- Content Marketing: Creating and sharing valuable, relevant, and consistent content to attract and engage a target audience.
Marketing Concepts
- Customer-Centric Marketing: Focuses on understanding and meeting customer needs.
- Segmentation, Targeting, Positioning (STP): A strategic marketing framework that involves segmenting the market, targeting specific segments, and positioning products to appeal to these segments.
- Product and Service Differentiation: Creating unique and desirable features for products and services.
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