E-Business Prof. Mamata Jenamani - Week 4: E-Marketing

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Questions and Answers

What is one of the advantages of online distribution of digital products mentioned in the text?

  • Reduced quality of products
  • Inefficient distribution logistics
  • Increased reproduction costs
  • Immediate customer contact (correct)

Which type of distribution allows niche products with low circulation to be sold more economically?

  • Hybrid distribution
  • Indirect distribution
  • Direct distribution (correct)
  • On demand production

What is a potential disadvantage of online distribution of digital products according to the text?

  • Legal copying and distribution (correct)
  • High reproduction costs
  • Enhanced security measures
  • Improved delivery times

How do price and cost advantages result from online distribution of digital goods?

<p>Lower production, storage, and distribution costs (A)</p> Signup and view all the answers

In online distribution, what does the ability to fulfill customer wishes immediately and at any time indicate?

<p>Customer convenience (A)</p> Signup and view all the answers

Which aspect makes direct customer contact a benefit in online product distribution?

<p>Enhanced customer satisfaction (C)</p> Signup and view all the answers

Why can niche products with low circulation be economically sold through proper organization of the distribution system?

<p>Efficient distribution logistics (A)</p> Signup and view all the answers

What does the text mention as a potential bottleneck in traditional offline distribution processes?

<p>Long delivery times (B)</p> Signup and view all the answers

How do online distribution channels differ from traditional physical components in terms of customer satisfaction enhancement?

<p>Improved customer service responsiveness (A)</p> Signup and view all the answers

What is a key advantage of direct customer contact for dealers or producers in the online distribution of digital products?

<p>Enhanced communication and personalized services (B)</p> Signup and view all the answers

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