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E-Business Prof. Mamata Jenamani - Week 4: E-Marketing

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E-Business Prof. Mamata Jenamani - Week 4: E-Marketing

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Questions and Answers

What is one of the advantages of online distribution of digital products mentioned in the text?

Reduced quality of products

Inefficient distribution logistics

Increased reproduction costs

Immediate customer contact (correct)

Which type of distribution allows niche products with low circulation to be sold more economically?

Hybrid distribution

Indirect distribution

Direct distribution (correct)

On demand production

What is a potential disadvantage of online distribution of digital products according to the text?

Legal copying and distribution (correct)

High reproduction costs

Enhanced security measures

Improved delivery times

How do price and cost advantages result from online distribution of digital goods?

Lower production, storage, and distribution costs Signup and view all the answers

In online distribution, what does the ability to fulfill customer wishes immediately and at any time indicate?

Customer convenience Signup and view all the answers

Which aspect makes direct customer contact a benefit in online product distribution?

Enhanced customer satisfaction Signup and view all the answers

Why can niche products with low circulation be economically sold through proper organization of the distribution system?

Efficient distribution logistics Signup and view all the answers

What does the text mention as a potential bottleneck in traditional offline distribution processes?

Long delivery times Signup and view all the answers

How do online distribution channels differ from traditional physical components in terms of customer satisfaction enhancement?

Improved customer service responsiveness Signup and view all the answers

What is a key advantage of direct customer contact for dealers or producers in the online distribution of digital products?

Enhanced communication and personalized services Signup and view all the answers