Donders’ Experiment on Reaction Time

Our brains can be influenced by images or messages that we don’t consciously see.

Flashing 'drink cola' and 'eat popcorn' during a movie increased sales at the concession stand.

Stimuli presented subliminally can have subtle but real effects on people's choices, emotions, and judgments.

<p>Subjective threshold is when you claim to be unaware of subliminal information, while objective threshold is when your performance suggests you are picking up on it.</p> Signup and view all the answers

<p>Participants performed better than chance on tasks even when they claimed not to see the words and images.</p> Signup and view all the answers

<p>Our brains naturally see the world in terms of wholes, not just individual parts.</p> Signup and view all the answers

<p>To measure the time our minds need to process information and react.</p> Signup and view all the answers

<p>Participants were asked to press a button when they saw a light flash to measure basic perception and motor response time.</p> Signup and view all the answers

<p>Participants had to press a button corresponding to different lights they saw, revealing the time it takes for decision making.</p> Signup and view all the answers

<p>By using the subtraction method to compare reaction times between tasks with different mental processes.</p> Signup and view all the answers

<p>Bottom-Up Processing starts with sensory details and builds up to create a bigger picture.</p> Signup and view all the answers

<p>Sensory details serve as the building blocks for thoughts and memories, forming the foundation of understanding.</p> Signup and view all the answers

<p>Starts with the overall big picture, using smaller details to create the picture.</p> Signup and view all the answers

<p>Interpreting a blurry figure in the distance as a person based on prior knowledge and expectations.</p> Signup and view all the answers

<p>Serial Processing focuses on completing one task at a time, while Parallel Processing allows for multiple tasks to be processed simultaneously.</p> Signup and view all the answers

<p>Involves multiple stages operating one after another in a fixed order, with each stage building upon the previous one.</p> Signup and view all the answers

<p>A module is a self-contained unit that specializes in a specific task, working somewhat independently.</p> Signup and view all the answers

<p>Modularity allows for different specialized modules to work independently and automatically, contributing to overall brain function.</p> Signup and view all the answers

<p>It influences what you pay attention to based on your expectations and goals.</p> Signup and view all the answers

<p>Divided attention can lead to errors and reduced efficiency.</p> Signup and view all the answers

<p>A factory assembly line where each station performs a specific task as the product moves down the line.</p> Signup and view all the answers

<p>Parallel Processing can increase overall processing speed and efficiency by allowing different brain parts to work on tasks simultaneously.</p> Signup and view all the answers