Podcast
Questions and Answers
A dealership is planning an email campaign to promote a new car model. Which of the following practices would violate the CAN-SPAM Act?
A dealership is planning an email campaign to promote a new car model. Which of the following practices would violate the CAN-SPAM Act?
- Providing a clear and conspicuous opt-out link that remains active for 30 days.
- Honoring opt-out requests within 10 business days.
- Including the dealership's physical postal address in the email.
- Using a subject line that does not accurately reflect the email's content. (correct)
A marketing manager wants to send promotional text messages to potential customers. Under the CAN-SPAM Act and telemarketing rules, what is required before sending these messages?
A marketing manager wants to send promotional text messages to potential customers. Under the CAN-SPAM Act and telemarketing rules, what is required before sending these messages?
- Obtaining prior written permission from the cell phone owner. (correct)
- Including the company's physical address in the text message.
- Providing a free opt-out method so the recipient can unsubscribe from future messages.
- Informing the recipients that the message is an advertisement.
A customer unsubscribes from a dealership's email list on June 1st. What is the latest date by which the dealership must honor this unsubscribe request according to the CAN-SPAM Act?
A customer unsubscribes from a dealership's email list on June 1st. What is the latest date by which the dealership must honor this unsubscribe request according to the CAN-SPAM Act?
- June 11th
- June 30th
- June 10th
- June 15th (correct)
A dealership sends an email with a promotional offer but fails to include its physical postal address. Which aspect of the CAN-SPAM Act did the dealership violate?
A dealership sends an email with a promotional offer but fails to include its physical postal address. Which aspect of the CAN-SPAM Act did the dealership violate?
A car dealership is running a marketing campaign. Which of the following actions is permissible under the CAN-SPAM Act?
A car dealership is running a marketing campaign. Which of the following actions is permissible under the CAN-SPAM Act?
A customer, already on the National Do Not Call Registry, requests to be removed from your dealership's call list. According to the Do-Not-Call Rule, under what circumstance, if any, can you contact them in the future?
A customer, already on the National Do Not Call Registry, requests to be removed from your dealership's call list. According to the Do-Not-Call Rule, under what circumstance, if any, can you contact them in the future?
A potential customer visits your dealership and fills out a logbook expressing interest in a specific vehicle model. How long can you contact this consumer with an unsolicited sales pitch, according to the Do-Not-Call Rule?
A potential customer visits your dealership and fills out a logbook expressing interest in a specific vehicle model. How long can you contact this consumer with an unsolicited sales pitch, according to the Do-Not-Call Rule?
Your dealership employs a "bird dog" program. What is the critical first step you must take before contacting a potential customer whose information was provided through this program?
Your dealership employs a "bird dog" program. What is the critical first step you must take before contacting a potential customer whose information was provided through this program?
A customer bought a car from your dealership 10 months ago. According to the Do-Not-Call Rule, for how long, after the purchase date, can you contact them, even if they are on a do-not-call list?
A customer bought a car from your dealership 10 months ago. According to the Do-Not-Call Rule, for how long, after the purchase date, can you contact them, even if they are on a do-not-call list?
Under the CAN-SPAM Act, which type of email is most heavily regulated?
Under the CAN-SPAM Act, which type of email is most heavily regulated?
A customer bought a car from your dealership five years ago and has not had any transactions with you since then. You have them on your company do-not-call list but they are not on the state or national registry. Assume that contact was never reinitiated after their request. Are you allowed to call them now?
A customer bought a car from your dealership five years ago and has not had any transactions with you since then. You have them on your company do-not-call list but they are not on the state or national registry. Assume that contact was never reinitiated after their request. Are you allowed to call them now?
Which of the following scenarios describes an instance where contacting an individual, who is on the National Do Not Call Registry, would be permissible?
Which of the following scenarios describes an instance where contacting an individual, who is on the National Do Not Call Registry, would be permissible?
What is the primary factor that determines the level of regulation an email is subject to under the CAN-SPAM Act?
What is the primary factor that determines the level of regulation an email is subject to under the CAN-SPAM Act?
Flashcards
Accurate 'From' Line
Accurate 'From' Line
Sender, 'To', 'Reply-to' info must accurately identify the sender.
Truthful Subject Lines
Truthful Subject Lines
Subject line must reflect the actual email content.
Ad Identification
Ad Identification
Clearly state the message is an advertisement.
Provide Physical Address
Provide Physical Address
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Opt-Out Option
Opt-Out Option
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Do-Not-Call Rule
Do-Not-Call Rule
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Do-Not-Call Exception #1
Do-Not-Call Exception #1
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Do-Not-Call Exception #2
Do-Not-Call Exception #2
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Customer on Do Not Call Registry
Customer on Do Not Call Registry
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Customer NOT on Do Not Call Registry
Customer NOT on Do Not Call Registry
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Referral Program Rule
Referral Program Rule
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CAN-SPAM Act
CAN-SPAM Act
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Commercial Emails
Commercial Emails
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Study Notes
- The Do-Not-Call Rule prevents contacting individuals on national, state, and company do-not-call lists with unsolicited sales pitches.
Do-Not-Call Rule Exceptions
- Contacting an interested consumer is allowed for 90 days from their inquiry or sharing of contact information.
- Contacting a customer is allowed within 18 months of a purchase, lease, or last transaction due to an established business relationship (EBR).
Customer Requests
- If a customer on the state or national Do Not Call registry asks not to be called, contact is prohibited unless the customer reinitiates contact.
- If a customer not on the registry asks not to be called, they cannot be contact for 60 months (5 years)
Customer Referrals
- When using a customer referral ("bird dog") program, verify prospective customers against do-not-call lists before contact.
CAN-SPAM Act
- The FTC categorizes emails by "primary purpose" to determine required information.
- Relationship emails, transactional emails, and commercial emails are the email categories
- Relationship emails are personal messages, messages on Facebook or Twitter
- Transactional emails facilitate transactions or update customers on ongoing transactions.
- Commercial emails advertise or promote vehicles or services.
- Commercial emails are heavily regulated by the CAN-SPAM Act.
CAN-SPAM Requirements
- "From" lines must be accurate, identifying the sender.
- Subject lines must accurately reflect the message content.
- The message must be identified as an advertisement.
- The dealership's valid physical postal address must be included.
- Recipients must be informed on how to opt-out of future emails.
- Opt-out methods cannot incur expense for the customer.
- Unsubscribe links must remain active for 30 days post-email.
- Unsubscribe requests must be honored within 10 business days.
Rules for Cell Phones
- Prior written permission/opt-in is required to send commercial messages (email, text, voice) to cell phones.
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