Podcast
Questions and Answers
What is the general way of distributing a product by limiting the number of intermediaries to reach the final customer?
What is the general way of distributing a product by limiting the number of intermediaries to reach the final customer?
Exclusive Distribution
What is the primary function of a retailer?
What is the primary function of a retailer?
Selling goods/services to the final customer for personal consumption
Which of the following is NOT a key function of retailers?
Which of the following is NOT a key function of retailers?
Manufacturing products
What is the term for the network of all individuals, organizations, resources, activities, and technology involved in the creation and sale of a product?
What is the term for the network of all individuals, organizations, resources, activities, and technology involved in the creation and sale of a product?
What is the P in the marketing mix that refers to the methods and location used to make products/services accessible to target customers?
What is the P in the marketing mix that refers to the methods and location used to make products/services accessible to target customers?
How do you compute the mark-up price of a 3-in-1 coffee given the variable cost per unit, fixed cost, and desired mark-up?
How do you compute the mark-up price of a 3-in-1 coffee given the variable cost per unit, fixed cost, and desired mark-up?
What is the primary purpose of a retailer's product assortment and selection?
What is the primary purpose of a retailer's product assortment and selection?
What is the advantage of using intensive distribution, compared to exclusive distribution?
What is the advantage of using intensive distribution, compared to exclusive distribution?
What is the role of wholesalers in the distribution channel?
What is the role of wholesalers in the distribution channel?
How can retailers use pricing strategies to attract customers?
How can retailers use pricing strategies to attract customers?
