Questions and Answers
What is the general way of distributing a product by limiting the number of intermediaries to reach the final customer?
Exclusive Distribution
What is the primary function of a retailer?
Selling goods/services to the final customer for personal consumption
Which of the following is NOT a key function of retailers?
Manufacturing products
What is the term for the network of all individuals, organizations, resources, activities, and technology involved in the creation and sale of a product?
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What is the P in the marketing mix that refers to the methods and location used to make products/services accessible to target customers?
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How do you compute the mark-up price of a 3-in-1 coffee given the variable cost per unit, fixed cost, and desired mark-up?
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What is the primary purpose of a retailer's product assortment and selection?
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What is the advantage of using intensive distribution, compared to exclusive distribution?
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What is the role of wholesalers in the distribution channel?
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How can retailers use pricing strategies to attract customers?
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