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Distribution Channel Value Chain Quiz

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Questions and Answers

What is the key reason why value is a meaningful concept for every retailer?

Consumer comparison shopping has made prices more similar across different types of retailers.

Retailers need to provide a strong retail effort to ensure customers perceive the intended level of value.

Value means different things to different customers, so retailers must cater to diverse perceptions of value.

Customers must always believe they are getting their money's worth, regardless of the price of the product. (correct)

According to the passage, which of the following is part of the 'value chain' from the perspective of the manufacturer, wholesaler, and retailer?

The customer's perception of the total retail experience.

The series of activities and processes that provide value for the consumer. (correct)

The benefits a customer receives from a purchase.

The agreement between the parties on the appropriate payment for the level of value.

What is the relationship between the parties in a channel of distribution according to the passage?

The parties have conflicting beliefs about the value provided and received.

The parties agree on the appropriate payment for the level of value provided.

The parties have different perceptions of the value chain and what it provides.

The parties are most satisfied when they have similar beliefs about the value and payment. (correct)

How has consumer comparison shopping affected pricing across different types of retailers?

It has caused prices to move closer together for different types of retailers. Signup and view all the answers

From the customer's perspective, what is the definition of value according to the passage?

The customer's perception of all benefits from a purchase, formed by the total retail experience. Signup and view all the answers

What is the main purpose of retail differentiation according to the passage?

To ensure the firm is not perceived as a generic or 'me too' retailer Signup and view all the answers

What is the difference between an expected retail strategy and a potential retail strategy according to the passage?

An expected strategy represents the minimum value chain elements a customer segment expects, while a potential strategy represents value chain elements not yet offered by competitors. Signup and view all the answers

According to the passage, which of the following would be considered an 'augmented' retail strategy element?

Exclusive brands and superior salespeople Signup and view all the answers

According to the passage, what are the two unique dimensions of customer loyalty?

Attitudinal and behavioral Signup and view all the answers

What is the relationship between a retailer's value chain and the benefits offered to customers?

The value chain represents the total bundle of benefits offered to consumers through the retailer's distribution channel. Signup and view all the answers