Discovering Offerings

A pure tangible good is a product that does not come with any accompanying service, such as a bath soap or toothpaste. A tangible good with accompanying service is a product that comes with additional services, such as a car or motorbike that comes with warranty, free services, and routine checks.

A product is anything that can be offered to a market for attention, acquisition, use or consumption. It satisfies the wants and needs of a customer or consumer by providing a solution or fulfilling a desire.

Hybrid offers are products or services that consist of both goods and services in equal proportions.

<p>A core product refers to the core benefit that a consumer gets upon acquiring a product or service.</p> Signup and view all the answers

<p>An augmented product refers to the actual customer service that is offered along with the actual product.</p> Signup and view all the answers

<p>A Maruti car</p> Signup and view all the answers

<p>Routine checks</p> Signup and view all the answers

<p>The core product</p> Signup and view all the answers

<p>Hybrid offers</p> Signup and view all the answers

<p>The augmented product</p> Signup and view all the answers