Podcast
Questions and Answers
Which of the following is NOT a way in which brands provide value to consumers?
Which of the following is NOT a way in which brands provide value to consumers?
- Brands reduce the risk associated with purchase
- Brands help consumers identify the maker of a product
- Branded products always provide superior quality (correct)
- Brands provide a shortcut to consumers and simplify decision making
Which of the following is NOT a characteristic of lululemon products?
Which of the following is NOT a characteristic of lululemon products?
- Community-based
- Low price (correct)
- Fashionable design
- Superior quality & technology
Which of the following is NOT a channel through which lululemon sells its products?
Which of the following is NOT a channel through which lululemon sells its products?
- Direct to consumers (online)
- Company-operated stores (offline)
- Indirect channels
- Third-party retailers (correct)
Which of the following is NOT a part of Lululemon's grassroots marketing strategy?
Which of the following is NOT a part of Lululemon's grassroots marketing strategy?
Which positioning statement best describes Lululemon?
Which positioning statement best describes Lululemon?
What is the purpose of qualitative research techniques in understanding consumer perceptions?
What is the purpose of qualitative research techniques in understanding consumer perceptions?
According to the text, which research technique aims to extract and interpret deep cultural meaning of events and activities?
According to the text, which research technique aims to extract and interpret deep cultural meaning of events and activities?
What is the purpose of topic modeling?
What is the purpose of topic modeling?
According to the text, which step is involved in topic modeling?
According to the text, which step is involved in topic modeling?
Which step in topic modeling involves finding recurring patterns in the co-occurrence of words?
Which step in topic modeling involves finding recurring patterns in the co-occurrence of words?
What is the purpose of sentiment analysis?
What is the purpose of sentiment analysis?
What software can be used for sentiment analysis?
What software can be used for sentiment analysis?
According to the text, what is the overall sentiment score of document #2 on Lululemon?
According to the text, what is the overall sentiment score of document #2 on Lululemon?
Based on the sentiment analysis, how many words related to positive sentiment are there in the document?
Based on the sentiment analysis, how many words related to positive sentiment are there in the document?
What is the overall negativity score of the document?
What is the overall negativity score of the document?
