Discover Your Understanding of Unique Selling Propositions (USPs) in Marketing
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Questions and Answers

Which of the following is a key characteristic of a good USP?

  • It should target a specific audience (correct)
  • It should be similar to competitors' USPs
  • It should be lengthy
  • It should be generic

    • What is a common mistake to avoid when creating a USP?

  • Making it too generic (correct)
  • Making it too short
  • Making it too unique
  • Making it too long

    • How can a USP prove trustworthy?

  • By being generic
  • By being similar to competitors' USPs
  • By keeping its promises (correct)
  • By being lengthy

    • What is a unique selling proposition (USP)?

    <p>A marketing strategy to inform customers about how a brand or product is superior to its competitors</p> Signup and view all the answers

    Who coined the term 'unique selling proposition'?

    <p>Rosser Reeves</p> Signup and view all the answers

    What is the focus of a USP?

    <p>Highlighting product benefits that are meaningful to consumers</p> Signup and view all the answers

    What is the purpose of having a unique selling point (USP)?

    <p>To increase brand recall</p> Signup and view all the answers

    What must marketers do to determine an appropriate USP for any given brand?

    <p>Undertake extensive research of the category and consumers</p> Signup and view all the answers

    What is the risk for products or services without differentiation?

    <p>Being seen as commodities and fungible, thus lowering price potential</p> Signup and view all the answers

    What is the USP of Wal-Mart?

    <p>Save money, live better</p> Signup and view all the answers

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