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Questions and Answers
Which of the following is a key characteristic of a good USP?
Which of the following is a key characteristic of a good USP?
- It should target a specific audience (correct)
- It should be similar to competitors' USPs
- It should be lengthy
- It should be generic
What is a common mistake to avoid when creating a USP?
What is a common mistake to avoid when creating a USP?
- Making it too generic (correct)
- Making it too short
- Making it too unique
- Making it too long
How can a USP prove trustworthy?
How can a USP prove trustworthy?
- By being generic
- By being similar to competitors' USPs
- By keeping its promises (correct)
- By being lengthy
What is a unique selling proposition (USP)?
What is a unique selling proposition (USP)?
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Who coined the term 'unique selling proposition'?
Who coined the term 'unique selling proposition'?
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What is the focus of a USP?
What is the focus of a USP?
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What is the purpose of having a unique selling point (USP)?
What is the purpose of having a unique selling point (USP)?
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What must marketers do to determine an appropriate USP for any given brand?
What must marketers do to determine an appropriate USP for any given brand?
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What is the risk for products or services without differentiation?
What is the risk for products or services without differentiation?
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What is the USP of Wal-Mart?
What is the USP of Wal-Mart?
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