10 Questions
Which of the following is a key characteristic of a good USP?
It should target a specific audience
What is a common mistake to avoid when creating a USP?
Making it too generic
How can a USP prove trustworthy?
By keeping its promises
What is a unique selling proposition (USP)?
A marketing strategy to inform customers about how a brand or product is superior to its competitors
Who coined the term 'unique selling proposition'?
Rosser Reeves
What is the focus of a USP?
Highlighting product benefits that are meaningful to consumers
What is the purpose of having a unique selling point (USP)?
To increase brand recall
What must marketers do to determine an appropriate USP for any given brand?
Undertake extensive research of the category and consumers
What is the risk for products or services without differentiation?
Being seen as commodities and fungible, thus lowering price potential
What is the USP of Wal-Mart?
Save money, live better
Test your knowledge of marketing with this quiz on Unique Selling Propositions (USPs). Learn about the importance of USPs in differentiating products and services and how they can be used to gain a competitive advantage in the market.
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