Discover Your Relevancy Knowledge

Study Notes

Relevance marketing is crucial for scaling a business past 7-figures.
Relevancy is the quality of the messages you send to people, creating interest and investment in your product or service.
Relevancy determines how your business is positioned in the minds of others and how your offers are received.
To be relevant, you need to understand and implement eight elements, including identifying your ideal customer, leveraging your unfair advantage, and standing out in your industry through positioning.
Having a specific customer avatar allows for higher-quality offerings, smoother client relationships, and higher revenue and profitability.
Unfair advantage amplifies emotional connections with customers and sets you apart from competitors.
Positioning is crucial for coherence in your marketing and makes everything else make sense.
Relevance makes competition irrelevant, and those who are relevant get the best deals and have more satisfied customers.
Subtle changes to messaging may not show immediate results, but relevancy is necessary for attention and keeping attention in a busy world.
Relevancy is the first thing to work on with clients who don't have it dialed in and is the core of the Relevancy, Omnipresence, and Intimacy marketing method.

The author shares a step-by-step approach to help create positioning, test it, and make people see it.
Marketing messaging is critical and should attract the right people at the right time.
The 3 Lane Marketing Method categorizes the audience into the sidewalk, slow lane, and fast lane.
Effective marketing requires creating content that attracts the right avatar, showcases your unfair advantage, and moves people from the sidewalk to the fast lane.
A brand story is important to build trust and resonate with the audience.
A methodology boosts authority and credibility and makes it easier to achieve results.
A great offer generates happy customers, referrals, and helps scale the business faster.
All the pieces of relevancy need to be brought together to be effective.
The author offers detailed guides on each aspect of relevancy.
Applying these strategies takes time but will lead to success.

Relevancy is clarity in marketing.
It involves knowing who you are selling to and how you can help them.
Relevancy requires a clear image of how you want to be seen and what messages your audience needs to hear.
It also involves having a simple methodology and an irresistible offer aligned with your target audience.
Relevancy is important in every interaction with potential customers.
Developing relevancy requires following a specific order of steps.
When all pieces of relevancy are correct, it becomes easier for someone to see you as relevant and turn you into a big fish in a small pond.
Relevancy is not easy, but it is effective at growing your marketing.
Most people do not care about relevancy because it requires doing some soul searching and changing your mindset.
When all the pieces of relevancy come together, it creates a scenario where you are ultra-relevant to the right people who want to buy your offer.

Description

Are you struggling to create relevancy in your marketing? Do you want to learn how to attract the right audience, showcase your unfair advantage, and create an irresistible offer? Take this quiz to test your knowledge on the eight elements of relevancy and learn how to position your business for success. From identifying your ideal customer to standing out in your industry, this quiz will help you understand the importance of developing relevancy and how to apply it to your marketing strategy. Get ready to dial in your relevancy