Podcast Beta
Questions and Answers
What are the three forms that potential markets can take?
Why is understanding potential markets important?
What is a potential market?
A potential market is a part of the market that you can capture in the ______. It includes the demographic groups that are not your customers.
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The size of a potential market will help you understand the level of ______ you should make in the market.
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Here are a few benefits that will justify the importance of potential markets. Minimizes ______ risk.
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