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Questions and Answers
True or false:Neuromarketing estuda os pensamentos, sentimentos e desejos conscientes dos consumidores no momento da decisão de compra.
Verdadeiro ou falso: As experiências sensoriais como som, fragrância, sabor, textura e forma criam uma associação entre a marca e o consumidor.
Verdadeiro ou falso: As decisões de compra são baseadas principalmente na razão e não na emoção.
Verdadeiro ou falso: Técnicas de neuromarketing são mais eficazes quando os consumidores estão com pressa.
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Verdadeiro ou falso: A maioria das decisões de compra são baseadas em memórias, histórias e experiências passadas armazenadas no inconsciente.
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Study Notes
- Neuromarketing studies the unconscious thoughts, feelings, and desires of consumers at the moment of purchase decision.
- Sensory experiences like sound, fragrance, taste, texture, and shape create an association between the brand and the consumer.
- Memories, stories, and past experiences stored in the unconscious are accessed and directed towards conscious decision making.
- Consumers absorb advertising messages through the five senses.
- Advertising decodes individual wants and needs, transforming them into products and services.
- Neuroimaging techniques identify active areas of the brain in response to advertising or products.
- Both emotional and rational aspects should be considered in analyzing consumer behavior.
- The majority of purchase decisions are based on emotion and creating an emotional connection with the consumer.
- Showing products being consumed by others increases desire, and less is more for the unconscious.
- Techniques are more effective when consumers are in a hurry, so taking time and following a list can help avoid falling into these tactics.
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Description
Discover the fascinating world of neuromarketing and how it influences your purchasing decisions with this quiz. Learn about the role of sensory experiences, memories, and emotions in advertising, and explore the latest neuroimaging techniques used to study consumer behavior. Test your knowledge and find out how you can avoid falling into common marketing traps. Don't miss this chance to uncover the secrets behind the ads that shape our lives!
