Podcast
Questions and Answers
What is Storyly?
What is Storyly?
What problem does Storyly aim to solve?
What problem does Storyly aim to solve?
What improvements have Storyly customers seen since using the SDK?
What improvements have Storyly customers seen since using the SDK?
What is the annual spending of millennials in the US?
What is the annual spending of millennials in the US?
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What are the components that millennials expect while shopping online?
What are the components that millennials expect while shopping online?
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Which segment of millennials is willing to pay a premium in exchange for valuable perks?
Which segment of millennials is willing to pay a premium in exchange for valuable perks?
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Study Notes
What Millennials Expect While Shopping Online
- Millennials are born between 1981 and 1996 and are the first generation to grow up in the Internet age.
- They are the largest living generation in the US, with an annual spending of $2.5 trillion.
- Companies that win millennials' business stand to enjoy robust economic growth for years to come.
- Millennials expect convenience, personalization, social responsibility, user-generated content, mobile optimization, fast shipping, product reviews and ratings, and loyalty programs while shopping online.
- 67% of millennials prefer to shop online rather than in-store due to the convenience factor.
- 78% of millennials expect to receive personalized promotions or offers based on their spending habits.
- They are environmentally conscious and want to shop from stores that have sustainable practices and offer eco-friendly products.
- User-generated content (UGC) has become an effective and trustworthy component of modern content strategies.
- For millennials, the website must be mobile-friendly, with fast shipping and a convenient checkout process.
- They rely on brand and product recommendations obtained via word of mouth, online reviews, and social media.
- Loyalty programs affect millennial brand choices and are more willing to pay a premium in exchange for valuable perks.
- Companies aiming to target millennials should consider the seven different segments when coming up with strategies: Economizers, Risk Avoiders, Diligent loyalties, Premium enthusiasts, YOLO-ers, Showcasers, and Explorers.
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Description
Boost Your App Engagement: Take the Storyly Quiz and Learn How to Improve User Retention!" Discover the power of Storyly's lightweight SDK and learn how to create interactive and personalized story experiences for your app users. With this quiz, you'll gain insights on how to boost user retention and keep your audience engaged for longer periods of time. Don't let your app become a statistic - take the Storyly quiz today and unlock the potential of mobile storytelling!
