Discover the Power of Secondary Brand Associations

To promote and endorse other products or brands

To strengthen the association between the brand and the company (correct)

To enhance brand image and credibility

To increase brand awareness and recognition

Increasing sales and revenue

Building, measuring, and managing brand equity (correct)

Developing innovative products

Creating customer loyalty

To provide educational information (correct)

To endorse and promote the mentioned products, companies, and brands

To damage the reputation of the mentioned products, companies, and brands

To hurt the feelings and emotions of the audience

<p>Keller and Swaminathan's research</p> Signup and view all the answers

<p>No, they did not receive compensation</p> Signup and view all the answers