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Questions and Answers
Which of the following is NOT a purpose of secondary brand associations?
Which of the following is NOT a purpose of secondary brand associations?
- To promote and endorse other products or brands
- To strengthen the association between the brand and the company (correct)
- To enhance brand image and credibility
- To increase brand awareness and recognition
What is the main focus of company branding strategies?
What is the main focus of company branding strategies?
- Increasing sales and revenue
- Building, measuring, and managing brand equity (correct)
- Developing innovative products
- Creating customer loyalty
What is the intent of the faculty in mentioning products, companies, and brands in the lectures?
What is the intent of the faculty in mentioning products, companies, and brands in the lectures?
- To provide educational information (correct)
- To endorse and promote the mentioned products, companies, and brands
- To damage the reputation of the mentioned products, companies, and brands
- To hurt the feelings and emotions of the audience
What is the source of brand knowledge mentioned in the text?
What is the source of brand knowledge mentioned in the text?
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Did the faculty receive any compensation from producers, manufacturers, or companies for the production of the video?
Did the faculty receive any compensation from producers, manufacturers, or companies for the production of the video?
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