Podcast
Questions and Answers
What type of tools collect data on customer activities at websites?
What type of tools collect data on customer activities at websites?
- Data analytics tools
- Customer service tools
- Clickstream tracking tools (correct)
- Personalization software
What does dis-intermediation refer to in the context provided?
What does dis-intermediation refer to in the context provided?
- Automating customer service processes
- Expanding physical retail locations
- Increasing the number of middlemen in a supply chain
- Removing intermediaries between businesses and consumers (correct)
Which aspect of marketing benefits from dis-intermediation according to the text?
Which aspect of marketing benefits from dis-intermediation according to the text?
- Packaging design
- Consumer engagement (correct)
- Traditional advertising
- Supply chain efficiency
What role do clickstream tracking tools play in consumer engagement?
What role do clickstream tracking tools play in consumer engagement?
What is the primary focus of interactive marketing mentioned in the text?
What is the primary focus of interactive marketing mentioned in the text?
What is the main purpose of procurement platforms?
What is the main purpose of procurement platforms?
What activity are users likely to engage in on procurement platforms like Ariba.com?
What activity are users likely to engage in on procurement platforms like Ariba.com?
In the context of procurement platforms, what does 'Ariba.com' represent?
In the context of procurement platforms, what does 'Ariba.com' represent?
What is a common activity associated with procurement platforms like Ariba.com?
What is a common activity associated with procurement platforms like Ariba.com?
Which of the following best describes the role of procurement platforms?
Which of the following best describes the role of procurement platforms?
What is a key benefit of using an extranet for businesses?
What is a key benefit of using an extranet for businesses?
How does an extranet support businesses in accessing information?
How does an extranet support businesses in accessing information?
Which of the following is NOT a reason to use an extranet?
Which of the following is NOT a reason to use an extranet?
In what way does an extranet contribute to cost savings for businesses?
In what way does an extranet contribute to cost savings for businesses?
How does an extranet provide a competitive advantage to businesses?
How does an extranet provide a competitive advantage to businesses?
What is one of the main purposes of an intranet according to the text?
What is one of the main purposes of an intranet according to the text?
How can intranets facilitate group work?
How can intranets facilitate group work?
What kind of activities can be supported by an intranet?
What kind of activities can be supported by an intranet?
Apart from communication, what else can an intranet help with?
Apart from communication, what else can an intranet help with?
What is NOT a typical function of an intranet based on the text?
What is NOT a typical function of an intranet based on the text?
What type of applications can be supported by Intranets?
What type of applications can be supported by Intranets?
Which department can benefit from Intranets for online publishing of corporate policies and job postings?
Which department can benefit from Intranets for online publishing of corporate policies and job postings?
What is an example of a benefit provided by Intranets to employees in the Sales and Marketing department?
What is an example of a benefit provided by Intranets to employees in the Sales and Marketing department?
How can Intranets support collaborative commerce?
How can Intranets support collaborative commerce?
Which of the following is NOT a benefit of Intranets mentioned in the text?
Which of the following is NOT a benefit of Intranets mentioned in the text?
For what purpose does GE Plastics maintain an Intranet according to the text?
For what purpose does GE Plastics maintain an Intranet according to the text?
