Dis-intermediation Benefits to Consumers Quiz

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What type of tools collect data on customer activities at websites?

Data analytics tools

Customer service tools

Clickstream tracking tools (correct)

Personalization software

What does dis-intermediation refer to in the context provided?

Automating customer service processes

Expanding physical retail locations

Increasing the number of middlemen in a supply chain

Removing intermediaries between businesses and consumers (correct)

Which aspect of marketing benefits from dis-intermediation according to the text?

Packaging design

Consumer engagement (correct)

Traditional advertising

Supply chain efficiency

What role do clickstream tracking tools play in consumer engagement?

Providing insights into customer behavior Signup and view all the answers

What is the primary focus of interactive marketing mentioned in the text?

Enhancing customer experience Signup and view all the answers

What is the main purpose of procurement platforms?

Purchasing goods and materials Signup and view all the answers

What activity are users likely to engage in on procurement platforms like Ariba.com?

Negotiating with suppliers Signup and view all the answers

In the context of procurement platforms, what does 'Ariba.com' represent?

A platform for purchasing goods Signup and view all the answers

What is a common activity associated with procurement platforms like Ariba.com?

Negotiating about goods with suppliers Signup and view all the answers

Which of the following best describes the role of procurement platforms?

Managing supply chain logistics Signup and view all the answers

What is a key benefit of using an extranet for businesses?

Facilitating cheap and efficient communication with trading partners Signup and view all the answers

How does an extranet support businesses in accessing information?

24 hours a day Signup and view all the answers

Which of the following is NOT a reason to use an extranet?

Sharing cat memes internally Signup and view all the answers

In what way does an extranet contribute to cost savings for businesses?

By offering cheap ways to connect with partners Signup and view all the answers

How does an extranet provide a competitive advantage to businesses?

By enabling seamless communication with partners Signup and view all the answers

What is one of the main purposes of an intranet according to the text?

Encouraging communication within an organization Signup and view all the answers

How can intranets facilitate group work?

By providing a platform for collaboration and sharing of information Signup and view all the answers

What kind of activities can be supported by an intranet?

Teleconferences and group work Signup and view all the answers

Apart from communication, what else can an intranet help with?

Enhancing teamwork and collaboration Signup and view all the answers

What is NOT a typical function of an intranet based on the text?

Providing external customer support Signup and view all the answers

What type of applications can be supported by Intranets?

Interactive applications Signup and view all the answers

Which department can benefit from Intranets for online publishing of corporate policies and job postings?

Human resources Signup and view all the answers

What is an example of a benefit provided by Intranets to employees in the Sales and Marketing department?

Competency tests Signup and view all the answers

How can Intranets support collaborative commerce?

By enabling close cooperation in product development Signup and view all the answers

Which of the following is NOT a benefit of Intranets mentioned in the text?

Connection to external public networks Signup and view all the answers

For what purpose does GE Plastics maintain an Intranet according to the text?

For customer information on design and new developments Signup and view all the answers