Podcast
Questions and Answers
What are some trends encouraging digital transformation?
What are some trends encouraging digital transformation?
Some trends encouraging digital transformation include changes in social and customer behavior, the shift of shoppers starting their purchase paths online, and the influence of the digital world on the customer journey.
What is digital transformation?
What is digital transformation?
Digital transformation refers to the process of using digital technologies to create new or modify existing business processes, culture, and customer experiences to meet changing business and market requirements.
How has the customer journey changed due to digital transformation?
How has the customer journey changed due to digital transformation?
The customer journey has changed as people now interact with businesses, products, and each other in new ways. Shoppers are starting their decision-making process by researching items online, and web browsing has replaced window shopping.
What is the role of big data in the new era of digital transformation?
What is the role of big data in the new era of digital transformation?
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What is the relationship between digital transformation and the catalyst for change?
What is the relationship between digital transformation and the catalyst for change?
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What are business method patents?
What are business method patents?
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What types of business methods can be patented?
What types of business methods can be patented?
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What are the tests of patentability?
What are the tests of patentability?
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How is a business method defined?
How is a business method defined?
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Why have business method patents become important?
Why have business method patents become important?
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