Podcast
Questions and Answers
Which demographic variable is NOT typically included in the study of demographics?
Which demographic variable is NOT typically included in the study of demographics?
What should business leaders focus on during periods of economic disruption?
What should business leaders focus on during periods of economic disruption?
Which factor is considered a political force affecting digital marketing?
Which factor is considered a political force affecting digital marketing?
What is an example of economic disruption mentioned in the content?
What is an example of economic disruption mentioned in the content?
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Which regulatory group is mentioned as controlling the provision of banking products in the UK?
Which regulatory group is mentioned as controlling the provision of banking products in the UK?
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How does globalization impact economic forces in digital marketing?
How does globalization impact economic forces in digital marketing?
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What demographic trend is affecting consumer markets in developed economies?
What demographic trend is affecting consumer markets in developed economies?
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What is suggested as a focus for innovation to deliver value according to Gorell's observations?
What is suggested as a focus for innovation to deliver value according to Gorell's observations?
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What is the purpose of accessibility legislation?
What is the purpose of accessibility legislation?
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What is a primary concern of consumers regarding privacy in the digital age?
What is a primary concern of consumers regarding privacy in the digital age?
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What is commonly identified as 'cybersquatting'?
What is commonly identified as 'cybersquatting'?
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Which act is relevant in the UK for disability discrimination?
Which act is relevant in the UK for disability discrimination?
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Which entity is responsible for controlling providers of mobile phone and broadband services in the UK?
Which entity is responsible for controlling providers of mobile phone and broadband services in the UK?
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How can trademarks be defined?
How can trademarks be defined?
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What issue do many governments face in relation to online transactions and tax?
What issue do many governments face in relation to online transactions and tax?
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In the context of tax jurisdiction, what is meant by the 'source' country?
In the context of tax jurisdiction, what is meant by the 'source' country?
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What is a primary challenge faced by visually impaired users on websites?
What is a primary challenge faced by visually impaired users on websites?
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What is the purpose of anti-spam legislation?
What is the purpose of anti-spam legislation?
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What describes the enforcement of online advertising standards?
What describes the enforcement of online advertising standards?
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Which of the following is NOT a legal force mentioned in the context of digital marketing?
Which of the following is NOT a legal force mentioned in the context of digital marketing?
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What protects the intangible property created by individuals or corporations?
What protects the intangible property created by individuals or corporations?
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Which of the following can be trademarked?
Which of the following can be trademarked?
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How is privacy defined in the context of data protection?
How is privacy defined in the context of data protection?
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The right to tax income from an enterprise is divided between which two entities?
The right to tax income from an enterprise is divided between which two entities?
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What is a key focus of the access divide in e-Inclusion strategies?
What is a key focus of the access divide in e-Inclusion strategies?
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Which aspect of e-Inclusion focuses on individuals who have access to the internet but do not use it?
Which aspect of e-Inclusion focuses on individuals who have access to the internet but do not use it?
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What aspect does the secondary digital divide address?
What aspect does the secondary digital divide address?
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How can cultural forces impact web service requirements?
How can cultural forces impact web service requirements?
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What is one strategic suggestion related to social media in the context of the financial services industry?
What is one strategic suggestion related to social media in the context of the financial services industry?
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What is the importance of analyzing the SMMF in social media strategy?
What is the importance of analyzing the SMMF in social media strategy?
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Which of the following strategies is suggested for reducing the access divide?
Which of the following strategies is suggested for reducing the access divide?
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Why is it important to assess country differences during situation analysis?
Why is it important to assess country differences during situation analysis?
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Study Notes
Digital Marketing - Week 5
- Course: Digital Marketing
- Topic: The Digital Macro-Environmental Forces
- Instructor: Asst. Prof. Dr. Gülsüm Vezir Oğuz
- University: Istanbul Gelisim University
Chapter 3 Part 2
- Subject: Digital Macro-Environmental Forces (Economic, Political, Legal, Social)
- Source: Digital Marketing Strategy, Implementation and Practice (7th Edition) by Dave Chaffey & Fiona Ellis-Chadwick
- Main Topics:
- Economic forces
- Political forces
- Legal forces
- Social forces
Economic Forces
- Market growth and employment (Demographics)
- Age profiles
- Birth rates
- Education levels
- Gender
- Household structures
- Lifestyles (e.g., single, married, divorced)
- Total income and expenditure
- Work patterns and occupations
- Economic growth
- Interest and exchange rates
- Globalization
- Economic disruption
- Anticipate and act on market uncertainty and unmet customer needs
- Focus on innovations and how they can deliver value
- Expect opportunities to emerge from uncertainty
Political Forces
- Political control and democracy
- Internet governance
- Taxation
- Tax Jurisdiction
Legal Forces
- Data protection and privacy law
- Anti-spam legislation
- Disability and discrimination law
- Brand and trademark protection
- Intellectual property rights
- Online advertising law
Social Forces
- Demographics
- Culture
- Social exclusion
Case Study
- Social media – Do celebrities call all the shots?
- Questions:
- Analyze Kylie Jenner's cosmetics and Shannon Coulter's grabyourwallet using SMMF dimensions.
- Interpret social media's role in the financial services industry & provide strategic solutions.
- Strategically manage social media using cases 1-4.
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Description
Test your knowledge on the digital macro-environmental forces in Digital Marketing. This quiz will focus on economic, political, legal, and social factors impacting the digital landscape. Perfect for students in the Digital Marketing course at Istanbul Gelisim University.
