Digital Marketing Unit Notes
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Questions and Answers

Which type of advertising includes Search Engine Ad and Network Advertising?

  • Search Engine Optimization
  • Social Media Marketing
  • Online Advertising (correct)
  • Email Marketing

What is a characteristic of a successful Social Media Marketer according to the text?

  • High SEO rankings
  • Effective blog publishing
  • Understanding digital consumers (correct)
  • Extensive use of affiliate programs

In Email Marketing, what is a common process involved in an Email Marketing Campaign?

  • Search Engine Ad placement
  • Email tracking (correct)
  • Podcast creation
  • Affiliate program management

What technology is highlighted as being behind Digital Marketing?

<p>Artificial Intelligence (A)</p> Signup and view all the answers

What is the main focus of Search Engine Optimization (SEO) according to the text?

<p>Improving search engine rankings (A)</p> Signup and view all the answers

What is an advantage of Email Marketing highlighted in the content?

<p>Ability to reach a large audience quickly (D)</p> Signup and view all the answers

Which term is used where advertising and marketing meet web technology and various online media platforms?

<p>Digital Marketing (A)</p> Signup and view all the answers

What is one major characteristic of traditional marketing that makes it different from digital marketing?

<p>Limited customer reachability (D)</p> Signup and view all the answers

What recent event highlighted the shift towards digital marketing overtaking traditional marketing?

<p>Newsweek switching to digital publications (B)</p> Signup and view all the answers

What is a key downside of traditional marketing mentioned in the text?

<p>Limited customer reachability (B)</p> Signup and view all the answers

Which marketing type saw a fall of nearly 160% in expenses over the last year or so according to the text?

<p>Traditional Marketing (B)</p> Signup and view all the answers

What technology plays a significant role in digital marketing that is not utilized in traditional marketing?

<p>Internet and online media platforms (C)</p> Signup and view all the answers

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