Digital Marketing Techniques Quiz

The text mentions search engine optimization (SEO), search engine marketing (SEM), link building, short messaging service (SMS), multimedia messaging service (MMS), callback and on-hold mobile ring tones, e-books, optical disks, and games as examples of digital marketing techniques.

A key digital marketing objective is engaging customers and allowing them to interact with the brand through servicing and delivery of digital media.

Digital media is designed in such a way that it requires some type of end user action to view or receive the motive behind that media's creation, such as registering or filling out a form to receive a free e-book.

<p>Digital marketing communications can be distributed at a faster rate and broader reach than traditional marketing communications.</p> Signup and view all the answers

<p>The text states that while the idea of reaching a mass audience quickly by using digital technology is undoubtedly true, it does not constitute the entirety of Digital Marketing.</p> Signup and view all the answers

<p>The text mentions topics related to digital marketing such as payment options, revenue growth, customer service, website usability, and digital media expansion.</p> Signup and view all the answers

<p>The key advantage of digital marketing is the ability to easily track and measure the results of marketing communication, such as reach, views, clicks, visits, response rates, and purchases made.</p> Signup and view all the answers

<p>Digital marketing is defined as the use of digital technologies to create an integrated, targeted, and measurable communications which help to acquire and retain customers while building deeper relationships with them.</p> Signup and view all the answers

<p>The passage states that India currently has around 13.5 crore internet users, and this is expected to reach 30 crore by 2015.</p> Signup and view all the answers

<p>The passage states that digital marketing must be measurable because measurability is inherent in the use of digital technology and inherent in the use of marketing.</p> Signup and view all the answers

<p>The passage states that the number of homes with Cable and Satellite (C&amp;S) television in India is currently 10.5 crore, and is expected to reach 14 crore by 2015.</p> Signup and view all the answers

<p>The passage states that digital marketing must be targeted because the value in the technology allows it to be targeted.</p> Signup and view all the answers

<p>The internet market in India is still small compared to the larger offline target market, but it is expected to grow significantly in the next 2-3 years.</p> Signup and view all the answers

<p>For the digital industry in India to grow, both the quality and quantity of content needs to increase.</p> Signup and view all the answers

<p>The current constraints of the digital medium in India are the limited number of people accessing and spending time on it, as it has to become a large enough medium in terms of consumption to compete with TV.</p> Signup and view all the answers

<p>The target group for most online companies in India is currently people living in the metros, but it is becoming increasingly important for brands to also be built online.</p> Signup and view all the answers

<p>The shift towards digital media is also being seen in other business segments in India, as the passage notes 'And we can see that in other business segments as well'.</p> Signup and view all the answers

<p>Though people are buying online, a large proportion of their time is still spent offline.</p> Signup and view all the answers