Podcast
Questions and Answers
What are the core components of digital strategy development?
What are the core components of digital strategy development?
- Objectives, traditional marketing, content creation, and analytics
- Objectives, email marketing, mobile app development, and customer service
- Objectives, social media marketing, SEO strategy, and influencer marketing
- Objectives, channel strategy, content strategy, media strategy, and tactics (correct)
How are objectives categorized in digital strategy development?
How are objectives categorized in digital strategy development?
- Awareness, consideration, conversion, and retention (correct)
- Acquisition, engagement, conversion, and loyalty
- Reach, frequency, impact, and engagement
- Attention, interest, desire, and action
What tools can be used to identify awareness levels of a product or brand?
What tools can be used to identify awareness levels of a product or brand?
- Pinterest Analytics and Snapchat Insights
- Google Keyword Planner and Google Trends (correct)
- Twitter Analytics and LinkedIn Page Analytics
- Facebook Insights and Instagram Analytics
What does consideration involve in digital strategy development?
What does consideration involve in digital strategy development?
What does media strategy involve in digital strategy development?
What does media strategy involve in digital strategy development?
What is the role of tactics in digital strategy development?
What is the role of tactics in digital strategy development?
What does channel strategy involve in digital strategy development?
What does channel strategy involve in digital strategy development?
What is a key foundation of digital strategy?
What is a key foundation of digital strategy?
In the context of digital strategy, what is often mistaken for tactics?
In the context of digital strategy, what is often mistaken for tactics?
What do digital strategies primarily focus on?
What do digital strategies primarily focus on?
What do true digital practitioners utilize to get results?
What do true digital practitioners utilize to get results?
What is a key aspect of digital strategy plans?
What is a key aspect of digital strategy plans?
What does strategy primarily involve in relation to the customer?
What does strategy primarily involve in relation to the customer?
What does digital marketing strategy delivery involve?
What does digital marketing strategy delivery involve?
What is the primary focus of digital strategy philosophies?
What is the primary focus of digital strategy philosophies?
What can add value to customer lives beyond advertising in digital marketing?
What can add value to customer lives beyond advertising in digital marketing?
What does digital marketing consist of?
What does digital marketing consist of?
What is crucial for efficient project development in digital marketing?
What is crucial for efficient project development in digital marketing?
What step should be taken when putting together a digital plan?
What step should be taken when putting together a digital plan?
What is the purpose of a resource map in project planning?
What is the purpose of a resource map in project planning?
Why is a resource map considered important for digital projects?
Why is a resource map considered important for digital projects?
What does under-investment in digital often lead to?
What does under-investment in digital often lead to?
When considering outside help for digital projects, what is suggested as an option?
When considering outside help for digital projects, what is suggested as an option?
What does a resource map allow you to do?
What does a resource map allow you to do?
What can a resource map help you secure?
What can a resource map help you secure?
What is crucial when putting together a digital plan?
What is crucial when putting together a digital plan?
What does under-investment in digital often suffer from?
What does under-investment in digital often suffer from?
Study Notes
Digital Marketing Strategy and Execution
- Strategy delivery involves understanding resources, setting timelines and budgets, analyzing past activity, and assigning ownership of activities and KPIs.
- Understanding digital marketing strategy involves establishing foundations, evaluating current strategy and resources, and confirming crucial requirements.
- Digital strategy philosophies include digital as content, advertising, participation, or a balance of all three.
- Engagement through social channels or email content can add value to customer lives beyond advertising, impacting brand equity positively.
- The overarching strategy should be a clear, simple sentence based on a core insight gathered from audience, channel, and product research.
- Digital marketing utilizes digital tools for marketing purposes, while digital media refers to the channels used to distribute the messaging.
- Digital marketing consists of all online activities, creative formats, and messaging aimed at engaging consumers using both free and paid channels.
- Digital media refers to channels like Google, Facebook, Twitter, and email used to distribute digital marketing messaging.
- Time and money are crucial factors in digital marketing, as it can be time-consuming, labor-intensive, and may require upskilling or hiring additional staff.
- Digital marketing was historically perceived as relatively free and cost-effective, but in reality, it requires more time, investment, and tools for effective measurement.
- People are the most underestimated resource in digital marketing, and bringing in the right people at the right time is crucial for efficient project development.
- Understanding available resources, setting timelines and budgets, and assigning ownership of activities and KPIs are essential for delivering on digital marketing objectives.
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Description
Test your knowledge of creating a digital marketing strategy by understanding available resources, setting timelines and budgets, looking at current and past activity, and assigning ownership of activities and KPIs to team members or stakeholders. Explore the three-pronged approach to understanding the outputs of a digital marketing strategy.
