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Questions and Answers
What is a key advantage of digital marketing over traditional marketing?
What is a key advantage of digital marketing over traditional marketing?
- Higher brand recognition
- More personalized customer interactions
- Lower cost and better ROI (correct)
- Greater customer loyalty
What is the most effective form of marketing according to the text?
What is the most effective form of marketing according to the text?
- Print media
- Digital word of mouth (correct)
- Billboard marketing
- Television advertising
What is a disadvantage of digital marketing mentioned in the text?
What is a disadvantage of digital marketing mentioned in the text?
- Long-term impact
- Consistent customer engagement
- Technology dependency (correct)
- Stagnant marketing strategies
What does hospitality marketing primarily focus on?
What does hospitality marketing primarily focus on?
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Which industry sectors are covered under hospitality marketing according to the text?
Which industry sectors are covered under hospitality marketing according to the text?
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