Digital Marketing Overview

Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience.

The key components of digital marketing include website, content marketing, search engine optimization (SEO), search engine marketing (SEM), social media marketing, and email marketing.

A well-designed website serves as the foundation of a company's digital presence, where users can learn about offerings and potentially convert into customers.

<p>Content marketing involves creating and sharing valuable content to educate, entertain, or solve problems for the target audience, helping establish authority and attract organic traffic.</p> Signup and view all the answers

<p>SEO involves optimizing website and content to rank higher in search engine results for relevant keywords, improving visibility and organic (unpaid) traffic.</p> Signup and view all the answers