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Pricing Schools Business

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Digital Marketing Fundamentals

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Questions and Answers

What does the 4Ps of marketing model dictate?

The methods of achieving higher sales

The way in which a new product or service is taken to market (correct)

The four primary marketing strategies

The process of market research and advertising

Which of the following is a component of the 4Ps of marketing?

People

Price (correct)

Productivity

Publicity

What is the primary focus of marketing?

Creating demand for products only

Promoting and selling products or services (correct)

Conducting market research only

Balancing demand and supply

What is one of the roles of marketing in business?

Achieving higher sales (A) Signup and view all the answers

Which aspect does the marketing mix help define?

Product, price, place, and promotion (B) Signup and view all the answers

Define marketing according to the text.

Marketing is the action or process of promoting and selling products or services, including market research and advertising. Signup and view all the answers

List three aspects of marketing and its importance mentioned in the text.

Creation of Demand, Providing Information, Balancing Demand and Supply Signup and view all the answers

What does the 4Ps of marketing model dictate?

The way in which a new product or service is taken to market Signup and view all the answers

Define the 4Ps of marketing according to the text.

The 4Ps of marketing is a model which includes Product, Price, Place, and Promotion, dictating the way in which a new product or service is taken to market. Signup and view all the answers

What does the term 'Product' refer to in the 4Ps of marketing model?

Product (or service) is what you sell and make it available for the consumers. Signup and view all the answers

Study Notes

Marketing Overview

Marketing's primary focus is on satisfying customer needs and wants.
One of the key roles of marketing in business is to identify and meet customer needs.

The 4Ps of Marketing

The 4Ps of marketing model dictates the key elements of a marketing strategy: Product, Price, Place, and Promotion.
The 4Ps of marketing are: Product (what the company sells), Price (amount the customer pays), Place (where the product is sold), and Promotion (all the ways to promote the product).

Marketing Mix

The marketing mix helps define the four key elements of a marketing strategy.
The marketing mix is also known as the 4Ps of marketing.

Definition of Marketing

Marketing is the process of identifying and meeting customer needs and wants.

Importance of Marketing

Marketing is important because it helps identify and meet customer needs.
Marketing is important because it helps businesses understand their target audience.
Marketing is important because it helps businesses differentiate themselves from competitors.

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Description

Learn the fundamentals of digital marketing with this Day 1 agenda quiz. Test your knowledge on marketing, its importance, the marketing mix, and engage in a group activity. Master the basics and gain insights into creating demand and providing information.