Podcast
Questions and Answers
What is the first step in creating a digital marketing maturity assessment?
What is the first step in creating a digital marketing maturity assessment?
- Establish the business and marketing goals (correct)
- Identify which tactics are in use
- Create a digital marketing transformation plan
- Set the scope
What should be considered when setting the scope in a digital marketing maturity assessment?
What should be considered when setting the scope in a digital marketing maturity assessment?
- All of these (correct)
- Content
- Customer Experiences
- Data & Analytics
Which framework is used to create a digital marketing transformation plan?
Which framework is used to create a digital marketing transformation plan?
- BCG Matrix
- PESTEL
- SOSTAC (correct)
- SWOT
Flashcards
What's the first step in creating a digital marketing maturity assessment?
What's the first step in creating a digital marketing maturity assessment?
Defining clear objectives for the business and marketing efforts. This sets the foundation for assessing the current state and identifying opportunities for improvement.
What factors are considered when setting the scope of a digital marketing maturity assessment?
What factors are considered when setting the scope of a digital marketing maturity assessment?
The scope of the assessment should encompass all relevant aspects of digital marketing, including website, social media, email, SEO, etc. It must cover the entire digital ecosystem.
Which framework helps with creating a digital marketing transformation plan?
Which framework helps with creating a digital marketing transformation plan?
SOSTAC is a marketing planning framework that can be used to create a transformation plan. This framework helps structure the plan by focusing on key areas like Situation Analysis, Objectives, Strategy, Tactics, Action, and Control.
