Digital Marketing Maturity Assessment Quiz
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Questions and Answers

What is the first step in creating a digital marketing maturity assessment?

  • Establish the business and marketing goals (correct)
  • Identify which tactics are in use
  • Create a digital marketing transformation plan
  • Set the scope
  • What should be considered when setting the scope in a digital marketing maturity assessment?

  • All of these (correct)
  • Content
  • Customer Experiences
  • Data & Analytics
  • Which framework is used to create a digital marketing transformation plan?

  • BCG Matrix
  • PESTEL
  • SOSTAC (correct)
  • SWOT
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