Podcast
Questions and Answers
What is the primary aim of marketing according to Peter Drucker?
What is the primary aim of marketing according to Peter Drucker?
- To know and understand the customer so well that the product or service fits them and sells itself (correct)
- To create value for customers and build strong relationships
- To maximize profits through aggressive advertising campaigns
- To sell products or services at any cost
Which of the following best describes the difference between ecommerce and digital marketing?
Which of the following best describes the difference between ecommerce and digital marketing?
- Ecommerce is a subset of digital marketing, focused only on online sales
- Ecommerce refers to selling products online, while digital marketing is a broader concept that includes online promotion and communication (correct)
- Digital marketing is focused solely on social media advertising, while ecommerce involves online transactions
- Ecommerce and digital marketing are interchangeable terms referring to the same concept
According to Kotler and Armstrong, what is the process by which companies create value for customers?
According to Kotler and Armstrong, what is the process by which companies create value for customers?
- By creating strong customer relationships and capturing value from customers in return (correct)
- Through aggressive advertising campaigns
- By offering the lowest prices in the market
- By focusing solely on product innovation and ignoring customer relationships
Which of the following statements is true about the role of digital marketing?
Which of the following statements is true about the role of digital marketing?
What is the key difference between ebusiness and ecommerce?
What is the key difference between ebusiness and ecommerce?
Which of the following is an essential component of effective digital marketing, according to the text?
Which of the following is an essential component of effective digital marketing, according to the text?
What is the primary purpose of marketing?
What is the primary purpose of marketing?
Which of the following statements is true about the relationship between digital marketing and traditional marketing?
Which of the following statements is true about the relationship between digital marketing and traditional marketing?
What is the primary focus of ecommerce, according to the text?
What is the primary focus of ecommerce, according to the text?
Which of the following statements best describes the relationship between ebusiness and digital marketing?
Which of the following statements best describes the relationship between ebusiness and digital marketing?
