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Digital Marketing Lecture 3 - Methods and Technologies

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Digital Marketing Lecture 3 - Methods and Technologies

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Questions and Answers

What is the primary aim of marketing according to Peter Drucker?

To know and understand the customer so well that the product or service fits them and sells itself (correct)

To create value for customers and build strong relationships

To maximize profits through aggressive advertising campaigns

To sell products or services at any cost

Which of the following best describes the difference between ecommerce and digital marketing?

Ecommerce is a subset of digital marketing, focused only on online sales

Ecommerce refers to selling products online, while digital marketing is a broader concept that includes online promotion and communication (correct)

Digital marketing is focused solely on social media advertising, while ecommerce involves online transactions

Ecommerce and digital marketing are interchangeable terms referring to the same concept

According to Kotler and Armstrong, what is the process by which companies create value for customers?

By creating strong customer relationships and capturing value from customers in return (correct)

Through aggressive advertising campaigns

By offering the lowest prices in the market

By focusing solely on product innovation and ignoring customer relationships

Which of the following statements is true about the role of digital marketing?

When used wisely, digital marketing can make marketing more effective and efficient Signup and view all the answers

What is the key difference between ebusiness and ecommerce?

Ebusiness is a broader concept that encompasses ecommerce and other digital business activities Signup and view all the answers

Which of the following is an essential component of effective digital marketing, according to the text?

Using digital technologies wisely to achieve marketing objectives Signup and view all the answers

What is the primary purpose of marketing?

To create value for customers and build strong relationships in order to capture value in return Signup and view all the answers

Which of the following statements is true about the relationship between digital marketing and traditional marketing?

Digital marketing is becoming increasingly important and can make marketing more effective Signup and view all the answers

What is the primary focus of ecommerce, according to the text?

Selling products or services over the internet Signup and view all the answers

Which of the following statements best describes the relationship between ebusiness and digital marketing?

Ebusiness is a broader concept that encompasses digital marketing Signup and view all the answers