Digital Marketing Fundamentals

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Questions and Answers

What is the primary advantage of digital marketing compared to traditional marketing?

  • Lowered measurable results
  • Lower cost and higher measurable results (correct)
  • Increased cost
  • Reduced global reach

What is the primary objective of content marketing?

  • To reduce search engine rankings
  • To drive profitable customer action (correct)
  • To create and distribute irrelevant content
  • To increase website traffic

What is the marketing strategy that involves creating and distributing valuable content to attract a target audience?

  • Search Engine Optimization (SEO)
  • Content Marketing (correct)
  • Social Media Marketing
  • Pay Per Click (PPC)

What is the main goal of Search Engine Optimization (SEO)?

<p>To obtain a high-ranking placement in search engine results (B)</p>
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What is the advantage of personalization in digital marketing?

<p>It improves conversion rates (D)</p>
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What is the primary function of Pay Per Click (PPC) advertising?

<p>To drive traffic to websites through paid advertising (A)</p>
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What is the primary function of Social Media Marketing (SMM)?

<p>To reach new customers and engage with existing customers (C)</p>
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What is the advantage of digital marketing in terms of global reach?

<p>It has a global reach (B)</p>
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What is the primary advantage of measurable results in digital marketing?

<p>It allows businesses to track the effectiveness of their marketing efforts (D)</p>
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