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Digital Marketing Fundamentals

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Questions and Answers

What is the primary advantage of digital marketing compared to traditional marketing?

Lowered measurable results
Lower cost and higher measurable results (correct)
Increased cost
Reduced global reach

What is the primary objective of content marketing?

To reduce search engine rankings
To drive profitable customer action (correct)
To create and distribute irrelevant content
To increase website traffic

What is the marketing strategy that involves creating and distributing valuable content to attract a target audience?

Search Engine Optimization (SEO)
Content Marketing (correct)
Social Media Marketing
Pay Per Click (PPC)

What is the main goal of Search Engine Optimization (SEO)?

To obtain a high-ranking placement in search engine results (B) Signup and view all the answers

What is the advantage of personalization in digital marketing?

It improves conversion rates (D) Signup and view all the answers

What is the primary function of Pay Per Click (PPC) advertising?

To drive traffic to websites through paid advertising (A) Signup and view all the answers

What is the primary function of Social Media Marketing (SMM)?

To reach new customers and engage with existing customers (C) Signup and view all the answers

What is the advantage of digital marketing in terms of global reach?

It has a global reach (B) Signup and view all the answers

What is the primary advantage of measurable results in digital marketing?

It allows businesses to track the effectiveness of their marketing efforts (D) Signup and view all the answers