Digital Marketing Fundamentals

Digital Marketing

• Digital marketing is an umbrella term for marketing products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
• Objective of digital marketing is to reach the right audience, engage with them, motivate them to take action, and maximize return on investment (ROI).

Benefits of Digital Marketing

• High return on investment (ROI) through online marketing.
• Target only the most interesting audience, pay only for the desired audience.
• Can start marketing with a small amount of money.
• Advertising can be controlled as per location, budget, and time.

Digital Marketing Tools

• Sprout Social
• Offerpop
• Nanigans
• Facebook's Power Editor
• Twitter Native Platform
• Emma
• Marketo
• AdRoll

What is SEO

• Search Engine Optimization (SEO) is a powerful web marketing technique that helps websites rank better in search engine results.
• Users tend to visit websites that are at the top of the search engine results list as they perceive those to be more relevant to the query.

PPC (Pay Per Click)

• Pay-per-click marketing is a way of using search engine advertising to generate clicks to a website, rather than earning those clicks organically.
• Advantage of PPC: generates clicks quickly.
• Disadvantage of PPC: cost can be high.

Social Media Marketing (SMM)

• Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool.
• Goal of SMM is to produce content that users will share with their social network to help a company increase brand exposure and broaden customer reach.
• Advantages of SMM: increased brand awareness, more inbound traffic, improved search engine rankings, higher conversion rates, better customer satisfaction, improved brand loyalty, and more brand authority.
• Disadvantages of SMM: negative feedback, potential for embarrassment, time-intensive.

Content Writing

• A website content writer or web content writer is a person who specializes in providing relevant content for websites.
• Advantages of content writing: can get a lot of work, get disciplined, can practice a lot.
• Disadvantages of content writing: rates are poor, it's ghostwriting, it's addictive.

Digital Marketing Areas

• SEO (Search Engine Optimization)
• SMO (Social Media Optimization)
• SEM (Search Engine Marketing)
• SMM (Social Media Marketing)

Test your knowledge of digital marketing, including its definition, benefits, and key components such as SEO, PPC, SMM, and content writing. Learn how digital marketing is used to promote products and services online.