Digital Marketing Concepts and Strategies Quiz
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Questions and Answers

What is the emphasis of the course orientation?

  • Coding in digital marketing
  • Customer retention strategies
  • Strategic planning of social and digital marketing (correct)
  • Theoretical frameworks in digital marketing

    • What is the format of Assessment #3?

  • Individual essay based on additional readings
  • Coding assignment
  • Group project presentation
  • MCQ exam based on lecture materials (correct)

    • When is the first assessment due?

  • 5th of November 2023 (correct)
  • 12th of November 2023
  • 29th of October 2023
  • 15th of October 2023

    • What is the focus of the unit assessment?

    <p>Customer acquisition strategies</p> Signup and view all the answers

    How many members are allowed in the Group Project?

    <p>5 members ONLY</p> Signup and view all the answers

    What is E-commerce?

    <p>Buying and selling of goods or services using the internet</p> Signup and view all the answers

    What is M-commerce?

    <p>Buying and selling of goods and services through wireless handheld devices</p> Signup and view all the answers

    What are the different touch points with retail customers discussed in the text?

    <p>In-store, desktop, and mobile</p> Signup and view all the answers

    What does Always-on+ Campaigns refer to?

    <p>Continuous marketing campaigns with real-time optimization</p> Signup and view all the answers

    What is Integrated Planning in the context of digital marketing?

    <p>Coordinated planning across multiple channels and touch points</p> Signup and view all the answers

    Study Notes

    Course Orientation

    • The emphasis of the course orientation is not specified in the provided text.

    Assessments

    • Assessment #3 format is not specified in the provided text.
    • The first assessment is due on a specific date, but the exact date is not provided in the text.

    Unit Assessment

    • The focus of the unit assessment is not specified in the provided text.

    Group Project

    • A maximum number of members allowed in the Group Project is not specified in the provided text.

    E-commerce and M-commerce

    • E-commerce refers to the buying and selling of goods and services over the internet.
    • M-commerce refers to the buying and selling of goods and services using mobile devices.

    Retail Customer Touch Points

    • Various touch points with retail customers are discussed in the text, including (but not limited to):
      • Online platforms
      • Social media
      • Physical stores
      • Mobile apps
      • Email
      • Customer service

    Marketing Strategies

    • Always-on+ Campaigns refers to a marketing strategy where advertisements are continuously running and optimized in real-time to achieve maximum ROI.
    • Integrated Planning in the context of digital marketing refers to a comprehensive approach that combines online and offline marketing strategies to achieve a unified brand message and goals.

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    Description

    Test your knowledge of digital marketing concepts and strategies with this quiz based on Dr. Haidy Ashour's course orientation session. Topics include strategic planning, theoretical frameworks, communication models, customer acquisition strategies, and more. No coding involved.

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