Digital Marketing Concepts and Strategies Quiz

Course Orientation

• The emphasis of the course orientation is not specified in the provided text.

Assessments

• Assessment #3 format is not specified in the provided text.
• The first assessment is due on a specific date, but the exact date is not provided in the text.

Unit Assessment

• The focus of the unit assessment is not specified in the provided text.

Group Project

• A maximum number of members allowed in the Group Project is not specified in the provided text.

E-commerce and M-commerce

• E-commerce refers to the buying and selling of goods and services over the internet.
• M-commerce refers to the buying and selling of goods and services using mobile devices.

Retail Customer Touch Points

• Various touch points with retail customers are discussed in the text, including (but not limited to):
  • Online platforms
  • Social media
  • Physical stores
  • Mobile apps
  • Email
  • Customer service

Marketing Strategies

• Always-on+ Campaigns refers to a marketing strategy where advertisements are continuously running and optimized in real-time to achieve maximum ROI.
• Integrated Planning in the context of digital marketing refers to a comprehensive approach that combines online and offline marketing strategies to achieve a unified brand message and goals.