10 Questions
What is the emphasis of the course orientation?
Strategic planning of social and digital marketing
What is the format of Assessment #3?
MCQ exam based on lecture materials
When is the first assessment due?
5th of November 2023
What is the focus of the unit assessment?
Customer acquisition strategies
How many members are allowed in the Group Project?
5 members ONLY
What is E-commerce?
Buying and selling of goods or services using the internet
What is M-commerce?
Buying and selling of goods and services through wireless handheld devices
What are the different touch points with retail customers discussed in the text?
In-store, desktop, and mobile
What does Always-on+ Campaigns refer to?
Continuous marketing campaigns with real-time optimization
What is Integrated Planning in the context of digital marketing?
Coordinated planning across multiple channels and touch points
Test your knowledge of digital marketing concepts and strategies with this quiz based on Dr. Haidy Ashour's course orientation session. Topics include strategic planning, theoretical frameworks, communication models, customer acquisition strategies, and more. No coding involved.
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