Podcast
Questions and Answers
What is the emphasis of the course orientation?
What is the emphasis of the course orientation?
What is the format of Assessment #3?
What is the format of Assessment #3?
When is the first assessment due?
When is the first assessment due?
What is the focus of the unit assessment?
What is the focus of the unit assessment?
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How many members are allowed in the Group Project?
How many members are allowed in the Group Project?
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What is E-commerce?
What is E-commerce?
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What is M-commerce?
What is M-commerce?
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What are the different touch points with retail customers discussed in the text?
What are the different touch points with retail customers discussed in the text?
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What does Always-on+ Campaigns refer to?
What does Always-on+ Campaigns refer to?
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What is Integrated Planning in the context of digital marketing?
What is Integrated Planning in the context of digital marketing?
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Study Notes
Course Orientation
- The emphasis of the course orientation is not specified in the provided text.
Assessments
- Assessment #3 format is not specified in the provided text.
- The first assessment is due on a specific date, but the exact date is not provided in the text.
Unit Assessment
- The focus of the unit assessment is not specified in the provided text.
Group Project
- A maximum number of members allowed in the Group Project is not specified in the provided text.
E-commerce and M-commerce
- E-commerce refers to the buying and selling of goods and services over the internet.
- M-commerce refers to the buying and selling of goods and services using mobile devices.
Retail Customer Touch Points
- Various touch points with retail customers are discussed in the text, including (but not limited to):
- Online platforms
- Social media
- Physical stores
- Mobile apps
- Customer service
Marketing Strategies
- Always-on+ Campaigns refers to a marketing strategy where advertisements are continuously running and optimized in real-time to achieve maximum ROI.
- Integrated Planning in the context of digital marketing refers to a comprehensive approach that combines online and offline marketing strategies to achieve a unified brand message and goals.
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Description
Test your knowledge of digital marketing concepts and strategies with this quiz based on Dr. Haidy Ashour's course orientation session. Topics include strategic planning, theoretical frameworks, communication models, customer acquisition strategies, and more. No coding involved.
