Podcast
Questions and Answers
Which of the following is NOT a component of digital marketing?
Which of the following is NOT a component of digital marketing?
- E-book marketing
- Search engine optimization (SEO)
- Television advertising (correct)
- Content marketing
When did digital marketing effectively begin?
When did digital marketing effectively begin?
- 2000s
- 1970s
- 1980s
- 1990 (correct)
Which technology was NOT commonly used in digital marketing during its early development?
Which technology was NOT commonly used in digital marketing during its early development?
- Mobile phones
- E-books
- Optical disks
- Virtual reality headsets (correct)
What differentiated digital marketing from online marketing?
What differentiated digital marketing from online marketing?
Which of the following is considered a prevalent digital marketing campaign strategy?
Which of the following is considered a prevalent digital marketing campaign strategy?
Flashcards
Components of Digital Marketing
Components of Digital Marketing
Key elements that make up digital marketing campaigns.
Start of Digital Marketing
Start of Digital Marketing
The year when digital marketing began to take shape.
Non-Internet Channel
Non-Internet Channel
A method outside the internet used in digital marketing.
Digital vs Online Marketing
Digital vs Online Marketing
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Influencer Marketing
Influencer Marketing
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Study Notes
Digital Marketing Overview
- Traditional marketing (e.g. print, TV, radio) is NOT a component of digital marketing
- Digital marketing effectively began in the 1990s with the arrival of the internet and web 1.0
- CD-ROMs were NOT commonly used in digital marketing during its early development
- Digital marketing is different from online marketing in that it encompasses a broader range of channels, including social media, email, and mobile
Digital Marketing Campaign Strategies
- Content marketing is a prevalent digital marketing campaign strategy
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Description
Test your knowledge of the fundamental concepts and developments in the field of digital marketing, including the use of online-based technologies, digital platforms, and the impact on brand and business marketing strategies.
