5 Questions
Which of the following is NOT a component of digital marketing?
Television advertising
When did digital marketing effectively begin?
1990
Which technology was NOT commonly used in digital marketing during its early development?
Virtual reality headsets
What differentiated digital marketing from online marketing?
Extension to non-Internet channels
Which of the following is considered a prevalent digital marketing campaign strategy?
Influencer marketing
Study Notes
Digital Marketing Overview
- Traditional marketing (e.g. print, TV, radio) is NOT a component of digital marketing
- Digital marketing effectively began in the 1990s with the arrival of the internet and web 1.0
- CD-ROMs were NOT commonly used in digital marketing during its early development
- Digital marketing is different from online marketing in that it encompasses a broader range of channels, including social media, email, and mobile
Digital Marketing Campaign Strategies
- Content marketing is a prevalent digital marketing campaign strategy
Test your knowledge of the fundamental concepts and developments in the field of digital marketing, including the use of online-based technologies, digital platforms, and the impact on brand and business marketing strategies.
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