Digital Marketing Basics
5 Questions
11 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

Which of the following is NOT a component of digital marketing?

  • E-book marketing
  • Search engine optimization (SEO)
  • Television advertising (correct)
  • Content marketing
  • When did digital marketing effectively begin?

  • 2000s
  • 1970s
  • 1980s
  • 1990 (correct)
  • Which technology was NOT commonly used in digital marketing during its early development?

  • Mobile phones
  • E-books
  • Optical disks
  • Virtual reality headsets (correct)
  • What differentiated digital marketing from online marketing?

    <p>Extension to non-Internet channels</p> Signup and view all the answers

    Which of the following is considered a prevalent digital marketing campaign strategy?

    <p>Influencer marketing</p> Signup and view all the answers

    Study Notes

    Digital Marketing Overview

    • Traditional marketing (e.g. print, TV, radio) is NOT a component of digital marketing
    • Digital marketing effectively began in the 1990s with the arrival of the internet and web 1.0
    • CD-ROMs were NOT commonly used in digital marketing during its early development
    • Digital marketing is different from online marketing in that it encompasses a broader range of channels, including social media, email, and mobile

    Digital Marketing Campaign Strategies

    • Content marketing is a prevalent digital marketing campaign strategy

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    Description

    Test your knowledge of the fundamental concepts and developments in the field of digital marketing, including the use of online-based technologies, digital platforms, and the impact on brand and business marketing strategies.

    More Like This

    Digital Marketing Chapter 5
    55 questions

    Digital Marketing Chapter 5

    BenevolentDramaticIrony avatar
    BenevolentDramaticIrony
    Digital Marketing Skills 1 Flashcards
    95 questions
    Digital Marketing Quiz 1 (Chapters 1-5)
    16 questions
    Use Quizgecko on...
    Browser
    Browser