Digital Marketing Basics
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Questions and Answers

Which of the following is NOT a component of digital marketing?

  • E-book marketing
  • Search engine optimization (SEO)
  • Television advertising (correct)
  • Content marketing
  • When did digital marketing effectively begin?

  • 2000s
  • 1970s
  • 1980s
  • 1990 (correct)
  • Which technology was NOT commonly used in digital marketing during its early development?

  • Mobile phones
  • E-books
  • Optical disks
  • Virtual reality headsets (correct)
  • What differentiated digital marketing from online marketing?

    <p>Extension to non-Internet channels</p> Signup and view all the answers

    Which of the following is considered a prevalent digital marketing campaign strategy?

    <p>Influencer marketing</p> Signup and view all the answers

    Study Notes

    Digital Marketing Overview

    • Traditional marketing (e.g. print, TV, radio) is NOT a component of digital marketing
    • Digital marketing effectively began in the 1990s with the arrival of the internet and web 1.0
    • CD-ROMs were NOT commonly used in digital marketing during its early development
    • Digital marketing is different from online marketing in that it encompasses a broader range of channels, including social media, email, and mobile

    Digital Marketing Campaign Strategies

    • Content marketing is a prevalent digital marketing campaign strategy

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    Description

    Test your knowledge of the fundamental concepts and developments in the field of digital marketing, including the use of online-based technologies, digital platforms, and the impact on brand and business marketing strategies.

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