Digital Marketing 101
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Questions and Answers

What does digital marketing primarily use to promote products and services?

  • Print media
  • Television and radio
  • Billboards
  • Internet and online-based digital technologies (correct)
  • What change did the development of digital marketing bring about in the 1990s and 2000s?

  • It reduced the cost of marketing
  • It made traditional marketing obsolete
  • It eliminated the need for physical shops
  • It changed the way brands and businesses use technology for marketing (correct)
  • Which of the following is not a method employed in digital marketing campaigns?

  • Social media marketing
  • Television advertising (correct)
  • Search engine optimization (SEO)
  • Content marketing
  • What has become commonplace due to digital marketing?

    <p>All of the mentioned</p> Signup and view all the answers

    Does digital marketing only extend to Internet channels?

    <p>No</p> Signup and view all the answers

    Study Notes

    Digital Marketing Overview

    • Digital marketing primarily uses digital channels, such as search engines, social media, and email, to promote products and services.

    Impact of Digital Marketing

    • The development of digital marketing in the 1990s and 2000s brought about a shift from traditional offline marketing to online marketing.

    Digital Marketing Methods

    • The following are not methods employed in digital marketing campaigns: verbal referrals and word-of-mouth.

    Digital Marketing Consequences

    • With digital marketing, personalized and targeted advertising has become commonplace.

    Scope of Digital Marketing

    • Digital marketing extends beyond Internet channels to include mobile apps, video games, and other digital platforms.

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    Description

    Test your knowledge of digital marketing with this quiz! Explore the key concepts, strategies, and platforms used to promote products and services online. Challenge yourself and see how well you understand the ever-evolving world of digital marketing.

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