Podcast
Questions and Answers
What is a key factor in the changing customer dynamics in the digital era?
What is a key factor in the changing customer dynamics in the digital era?
Which statement best describes the changing competition landscape in the digital economy?
Which statement best describes the changing competition landscape in the digital economy?
What is necessary for effective data management in the digital era?
What is necessary for effective data management in the digital era?
How can technology contribute to value creation in businesses?
How can technology contribute to value creation in businesses?
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Which approach can businesses take to foster strategic partnerships and coopetition?
Which approach can businesses take to foster strategic partnerships and coopetition?
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What is a significant factor contributing to the changing competition landscape?
What is a significant factor contributing to the changing competition landscape?
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Which of the following best describes 'coopetition'?
Which of the following best describes 'coopetition'?
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What has largely diminished as a source of competitive advantage in the digital environment?
What has largely diminished as a source of competitive advantage in the digital environment?
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What role does data play in the modern competitive landscape?
What role does data play in the modern competitive landscape?
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Which of the following statements about industry incumbents is accurate?
Which of the following statements about industry incumbents is accurate?
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What is one new capability that technology enables for businesses?
What is one new capability that technology enables for businesses?
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How are transactional costs changing in the digital economy?
How are transactional costs changing in the digital economy?
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What shift is occurring regarding competition between companies?
What shift is occurring regarding competition between companies?
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What is a major organizational challenge companies face when reconsidering their data capabilities?
What is a major organizational challenge companies face when reconsidering their data capabilities?
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Which factor contributes to the speed of the innovation process in companies?
Which factor contributes to the speed of the innovation process in companies?
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How does the new value proposition differ in the digital era?
How does the new value proposition differ in the digital era?
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In terms of competitive strategy, companies must understand new rules in order to:
In terms of competitive strategy, companies must understand new rules in order to:
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What role do digital technologies play in value creation?
What role do digital technologies play in value creation?
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What is a key aspect of fostering innovation through social media?
What is a key aspect of fostering innovation through social media?
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What is a primary concern regarding data sharing with partners?
What is a primary concern regarding data sharing with partners?
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How do companies benefit from incorporating external data in real time?
How do companies benefit from incorporating external data in real time?
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What should companies focus on to bridge data silos effectively?
What should companies focus on to bridge data silos effectively?
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What is a potential risk related to cybersecurity in the digital era?
What is a potential risk related to cybersecurity in the digital era?
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How have customer dynamics changed in the digital era?
How have customer dynamics changed in the digital era?
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What is a key shift in the communication style between companies and customers?
What is a key shift in the communication style between companies and customers?
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What defines the economics of customer value in the digital age?
What defines the economics of customer value in the digital age?
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What has led to changes in competition dynamics according to the new rules?
What has led to changes in competition dynamics according to the new rules?
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Which of the following best describes the role of data in modern business?
Which of the following best describes the role of data in modern business?
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What is a primary focus of modern marketing in the context of customer interaction?
What is a primary focus of modern marketing in the context of customer interaction?
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How has the concept of brand ownership shifted with customer engagement?
How has the concept of brand ownership shifted with customer engagement?
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What is the new approach to value flows in business transactions?
What is the new approach to value flows in business transactions?
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What should firms consider when building strategic partnerships in the digital era?
What should firms consider when building strategic partnerships in the digital era?
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Which statement highlights a major misconception about customer loyalty in today's market?
Which statement highlights a major misconception about customer loyalty in today's market?
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Study Notes
Session 1: Rethinking Strategy in the Digital Era
- Session is about the digital era and rethinking strategy
- Two-year MSc course in Digital Business
- Course coordinator: Nabila BOUKEF Ph.D, Associate Professor in information Systems and digital transformation, SKEMA Business School
- Question addressed during this session: What has changed so far that triggers new ways of strategy thinking?
- Drivers/domains of digital transformation: Analyzing the new rules of the games and opportunities enabled by the digital technologies, Create a competitive advantage, Strategy approach, Digital growth
- Five domains of digital transformation: Customers, Competition, Data, Innovation, Value
- Outline for this session: New rules of the game (Customers, Competition), New data capabilities enabled by the technology (New data capabilities, Data as a strategic asset, New opportunities to transform business), Conclusion
- Customers: from passive to dynamic networks. Less loyal, Connected and active, Can be involved in the innovation process, Brand is no longer defined by the company, co-created by customers, Customers engagement at Dell quote: "We are at our best when we are hearing directly from our customers."
- Reconsidering strategic assumptions about customers in the digital era: From/To chart detailing the shift from mass market to dynamic networks, broadcast communications to two-way communications, firm as key influencer to customers as key influencer, one-way value flows to reciprocal value flows, the paradigm shift from economies of firm scale to economies of customer value
- Competition: Different players with different strategies (Digital giants: Amazon, facebook, google; Industry incumbents: need to adapt or fail; Tech entrepreneurs: innovating and disrupting). Old sources of competitive advantage are largely disappearing (Scale, Transactional costs, Vertical integration). Change in competition: Companies can partner with other competitors to create value for customers (coopetition). Companies are facing competition from different companies (different sector, different business model)
- New capabilities enabled by the technology: Increased storage, Increased processing power, Faster communication
- Data as a strategic asset: Data used to be highly focused on operations, Strategic use of data to innovate and create value for customers, Strategic use of data to improve decision-making, Strategic use of data to manage and optimize business processes and reduce risks
- Big data use in Lufthansa
- Different Use cases: Personalizing Customer Experiences, Handling Irregular Situations, Predicting Departure Delays and Proactive Irregular situation Recovery, Predictive and Preventive Aircraft maintenance
- Main challenges companies face when reconsidering their data capabilities: Organizational challenges of data (the need to change business processes), Finding people with the right skill sets, Bridging silos, Sharing data with partners, Cybersecurity, privacy and consumer attitudes
- New opportunities to transform business: Speeding up the innovation process, New value proposition. Speeding up the innovation process: Digital technologies enable quick test and real time experiment, Capability to explore many more innovative ideas, Social media enable to foster the innovation process, Learning curves are less pronounced, Value proposition is no longer static but is constantly evolving and adapting to the need of the market. Digital technologies create new opportunities for innovative value proposition, example Stitch Fix creating a new business model by selling personal style to mass market
- Reflect and apply: Ford case study
Ford Case Study
- Read the Ford case study and answer the question: Based on the information provided, analyze the triggers that incite Ford to invest in mobility services using the D. Rogers framework
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Description
Explore the evolving landscape of strategy in the digital era during this session of the two-year MSc course in Digital Business. Led by Dr. Nabila Boukef, the discussion will focus on how digital technologies reshape customer dynamics, create competitive advantages, and encourage innovation. Understand the five domains of digital transformation and their impact on modern strategic thinking.