Digital & Business Strategies

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson
Download our mobile app to listen on the go
Get App

Questions and Answers

What is the application of information and technology to raise human performance?

digital strategy

Which of the following indicates the choices the firm has made about how it intends to compete in individual product markets?

business-level strategy

What is the one thing every firm must develop and implement?

business-level strategy

In terms of customers, when selecting a business-level strategy, the firm determines:

<p>who will be served, what needs those target customers have that it will satisfy, how those needs will be satisfied</p> Signup and view all the answers

What is the process of dividing customers into groups based on their needs?

<p>market segmentation</p> Signup and view all the answers

What do firms use to subdivide a market into segments that differ from one another on a given characteristic?

<p>any identifiable human or organizational characteristic</p> Signup and view all the answers

Which of the following defines the path that provides the direction of actions organizational leaders take to help their firm achieve success?

<p>strategy</p> Signup and view all the answers

Which of the following describes what a firm does to create, deliver, and capture value for its stakeholders?

<p>business model</p> Signup and view all the answers

One of the following is used to describe how the firm will create, deliver, and capture value?

<p>business model</p> Signup and view all the answers

The Freemium model, the advertising model, and the peer-to-peer model are all part of which of the following?

<p>business models</p> Signup and view all the answers

Which is an integrated set of actions taken to produce products with features that are acceptable to customers at the lowest cost, relative to that of competitors?

<p>cost leadership strategy</p> Signup and view all the answers

Walmart follows a low cost strategy. Which of the following is most accurate and enables them to be able to follow this strategy?

<p>point-of-sale inventory, management technology, highly efficient shipping</p> Signup and view all the answers

Which of the five business-level strategies is inherently or universally superior to the others?

<p>none</p> Signup and view all the answers

Competitors of companies like Walmart and Dollar General follow which of the following strategies?

<p>cost leadership strategy</p> Signup and view all the answers

Which of the following may be the foundation on which a firm might choose to integrate an outsourcing firm into its value chain to find ways to reduce its costs further?

<p>trust</p> Signup and view all the answers

Which of the following make it necessary for the cost leader to sell large volumes of its product to earn above-average returns?

<p>low profit margins</p> Signup and view all the answers

A cost leadership strategy is not risk free. Which of the following is correct as it pertains to the competitive risks of cost leadership?

<p>innovations, competitive levels of differentiation, imitation</p> Signup and view all the answers

Which of the following is an integrated set of actions taken to produce products (at an acceptable cost) that customers perceive as being different in ways that are important to them?

<p>differentiation strategy</p> Signup and view all the answers

Because a differentiated product satisfies customers' unique needs, firms following the differentiation strategy are able to do what?

<p>charge a higher price</p> Signup and view all the answers

Firms develop and use TQM systems to achieve which of the following?

<p>increase customer satsifaction, cut costs, and reduce amount of time required to introduce innvoative products to the marketplace</p> Signup and view all the answers

The total of all the individual rivalries, such as likelihood of attack and likelihood of response, that occur in a particular market reflects what in that market?

<p>competitive dynamics</p> Signup and view all the answers

What is the first step the firm takes to predict the extent and nature of its rivalry with each competitor?

<p>competitor analysis</p> Signup and view all the answers

Which of the following refers to the number of markets in which firms compete against each other?

<p>market commonality</p> Signup and view all the answers

Firms competing against one another in several markets engage in:

<p>multimarket competition</p> Signup and view all the answers

_____ is the extent to which the firm's tangible and intangible resources compare favorably to a competitor's in terms of type and amount?

<p>resource similarity</p> Signup and view all the answers

Which of the following is a prerequisite to any competitive action or response taken by a firm?

<p>awareness</p> Signup and view all the answers

Awareness tends to be greatest when?

<p>firms have highly similar resources to yse while competing in multiple markets</p> Signup and view all the answers

Which of the following concerns the firm's incentive to take action or to respond to a competitor's attack, relates to perceived gains and losses?

<p>motivation</p> Signup and view all the answers

Ability relates to what?

<p>each firm's resources and the flexibility they provide</p> Signup and view all the answers

Which of the following is an example of resource dissimilarity?

<p>Walmart</p> Signup and view all the answers

Which of the following is a strategic or tactical action the firm takes to build or defend its competitive advantages or improve its market position?

<p>competitive action</p> Signup and view all the answers

What is a competitive response?

<p>strategic or tactical decision the firm takes to counter the effects or a competitive action</p> Signup and view all the answers

When must firms recognize the differences between strategic and tactical actions and responses and develop an effective balance between them?

<p>when engaging rivals in competition</p> Signup and view all the answers

When a firm takes an initial competitive action to build or defend its competitive advantages or to improve its market position it is engaging in what?

<p>competitive action</p> Signup and view all the answers

Which of the following about First Movers is NOT true?

<p>a first mover is a firm that takes an initial competitive action to build or defend its competitive advantages or to improve its market position</p> Signup and view all the answers

Which of the following is a firm that responds to the first mover's competitive action, typically through imitation?

<p>second mover</p> Signup and view all the answers

What exists when the firm's products meet or exceed customers' expectations?

<p>quality</p> Signup and view all the answers

Timeliness, courtesy, consistency, and convenience constitute which of the following?

<p>product quality dimensions</p> Signup and view all the answers

Three of the following are triggers for a firm to respond to a competitors action, one is not, which is not?

<p>the actions leads to better use... (C)</p> Signup and view all the answers

In the context of competitive rivalry, an actor is what?

<p>the firm taking an action or a response</p> Signup and view all the answers

The ongoing actions and responses among all firms competing within a market for advantageous positions is what?

<p>competitve dynamics</p> Signup and view all the answers

This is a strategy that specifies actions a firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in different product markets?

<p>corporate-level strategy</p> Signup and view all the answers

Which of the following is a primary form of corporate-level strategy?

<p>product diversification</p> Signup and view all the answers

When is a firm related through its diversification?

<p>mdoerate to high level of diversification of the firm</p> Signup and view all the answers

What is a corporate-level strategy wherein the firm generates 95 percent or more of its sales revenue from its core business area called?

<p>single business diversification strategy</p> Signup and view all the answers

What strategy is being used when the firm generates between 70 and 95 percent of its total revenue within a single business area?

<p>dominant-business diversification strategy</p> Signup and view all the answers

A highly diversified firm that has no relationships between its businesses follows which strategy?

<p>unrelated diversification strategy</p> Signup and view all the answers

What are cost savings a firm creates by successfully sharing resources and capabilities or transferring one or more corporate-level core competencies that were developed in one of its businesses to another of its businesses?

<p>economies of scope</p> Signup and view all the answers

How can firms can create operational relatedness?

<p>sharing activities</p> Signup and view all the answers

What are complex sets of resources and capabilities that link different businesses, primarily through managerial and technological knowledge, experience, and expertise called?

<p>corporate-level core competencies</p> Signup and view all the answers

One of these is how managers facilitate the transfer of corporate-level core competencies, which of these is utilized?

<p>by moving key people into new mangement positions</p> Signup and view all the answers

When does market power exist?

<p>when a firm is able to sell its products above the existing competitive level or to reduce the costs of its primary and support activities below the competitive level, or both</p> Signup and view all the answers

What term is used when a company produces its own inputs (backward integration) or owns its own source of output distribution (forward integration)?

<p>vertical integration</p> Signup and view all the answers

What strategy is commonly used in the firm's core business to gain market power over rivals?

<p>vertical integration</p> Signup and view all the answers

What does one call cost savings which are realized through improved allocations of financial resources based on investments inside or outside the firm?

<p>financial economies</p> Signup and view all the answers

One of the following prohibits mergers that created increased market power, which is it?

<p>antitrust laws</p> Signup and view all the answers

Liquid financial assets for which investments in current businesses are no longer economically viable are call what?

<p>free cash flows</p> Signup and view all the answers

As a firm's product line is threatened, what strategy may the firm employ?

<p>diversification</p> Signup and view all the answers

What exists when the value created by business units working together exceeds the value that those same units create working independently?

<p>synergy</p> Signup and view all the answers

In terms of customers, when selecting a business-level strategy, the firm determines what?

<p>who will be served, what needs those target customers have that it will satisfy, how those needs will be satisfied</p> Signup and view all the answers

One of the following is used to describe how the firm will create, deliver, and capture value, which is it?

<p>Business model</p> Signup and view all the answers

Walmart follows a low-cost strategy. Which of the following is most accurate and enables them to follow this strategy?

<p>Point-of-sale inventory, management technology, highly efficient shipping</p> Signup and view all the answers

Firms competing against one another in several markets engage in what?

<p>Multimarket competition</p> Signup and view all the answers

Which of the following about First Movers is NOT true? a first mover is a firm that takes an initial competitive action to build or defend its competitive advantages or to improve its market position

<p>False (B)</p> Signup and view all the answers

Three of the following are triggers for a firm to respond to a competitors action, one is not, which is not? the actions leads to better use... the action damages the firm's ability... the firm's market position becomes harder to defend

<p>the actions leads to better use...</p> Signup and view all the answers

One of these is how managers facilitate the transfer of corporate-level core competencies, which of these is utilized? by moving key people into new mangement positions

<p>by moving key people into new mangement positions</p> Signup and view all the answers

Flashcards

Digital Strategy

Applying information and technology to improve human performance.

Business-Level Strategy

A company's plan for how it will compete in specific markets.

Business-Level Strategy

A fundamental strategy every firm must establish and execute.

Business-Level Strategy (Customers)

Determines who to serve, what needs to meet, and how to meet them.

Signup and view all the flashcards

Market Segmentation

Dividing customers into distinct groups based on needs.

Signup and view all the flashcards

Market Segmentation Characteristics

Characteristics used to divide a market into distinct segments.

Signup and view all the flashcards

Strategy

A path that guides leaders' actions to achieve the firm's goals.

Signup and view all the flashcards

Business Model

How a firm creates, delivers, and captures value for its stakeholders.

Signup and view all the flashcards

Business Model

Blueprint for creating, delivering, and capturing value.

Signup and view all the flashcards

Freemium, Advertising, Peer-to-Peer

Popular business model examples

Signup and view all the flashcards

Cost Leadership Strategy

Producing acceptable products at the lowest cost relative to competitors.

Signup and view all the flashcards

Walmart's Cost Leadership

Low-cost strategy enabled by tech and efficient systems.

Signup and view all the flashcards

Business-Level Strategy Ranking

Not universally superior; depends on the context and execution.

Signup and view all the flashcards

Cost Leadership

A strategy focused on offering the lowest prices in the market.

Signup and view all the flashcards

Cost Leadership & Outsourcing

Using an outsourcing firm to lower production costs.

Signup and view all the flashcards

Cost Leadership Requirements

Selling large volumes to earn above-average returns.

Signup and view all the flashcards

Cost Leadership Risks

Risks: innovation, differentiation, and imitation by others.

Signup and view all the flashcards

Differentiation Strategy

Producing differentiated products at an acceptable cost.

Signup and view all the flashcards

Differentiation Advantages

Charging higher prices due to satisfying unique customer needs.

Signup and view all the flashcards

TQM System Goals

Increasing satisfaction, cutting costs, and reducing innovation time.

Signup and view all the flashcards

Competitive Dynamics

The sum of rivalries in a particular market.

Signup and view all the flashcards

First Step in Rivalry

Understand each competitor before acting.

Signup and view all the flashcards

Market Commonality

The number of markets where companies compete.

Signup and view all the flashcards

Multimarket Competition

Competing against one another across multiple markets.

Signup and view all the flashcards

Resource Similarity

Comparing firm resources to a competitor's.

Signup and view all the flashcards

Awareness

Understanding a firm's strategic options.

Signup and view all the flashcards

When Awareness is Highest

Firms with very similar resources competing in similar markets.

Signup and view all the flashcards

Motivation

The incentive to take action; relates to perceived gains and losses.

Signup and view all the flashcards

Ability

A firm's resources and the flexibility they provide.

Signup and view all the flashcards

Resource Dissimilarity Example

Larger firms like Walmart

Signup and view all the flashcards

Competitive Action

Action taken to build or defend a competitive advantage.

Signup and view all the flashcards

Competitive Response

Action to counter the effects of a competitor's move.

Signup and view all the flashcards

Balance in Actions and Responses

Different types of actions require tailored responses.

Signup and view all the flashcards

Competitive Action (initial)

The initial move to gain an advantage.

Signup and view all the flashcards

First Mover (note true)

Not always beneficial; involves risks.

Signup and view all the flashcards

Second Mover

A firm that imitates a first mover's actions.

Signup and view all the flashcards

Quality

Products meet or exceed customer expectations.

Signup and view all the flashcards

Product Quality Dimensions

Elements that make products great.

Signup and view all the flashcards

Better use, damages ability, hard to defend

Triggers for Response

Signup and view all the flashcards

Actor

The firm taking action or response.

Signup and view all the flashcards

Competitive Dynamics

Ongoing actions among firms competing for advantageous positions.

Signup and view all the flashcards

Corporate-Level Strategy

Strategy for managing groups of businesses in different markets.

Signup and view all the flashcards

Product Diversification

Expanding into different product markets.

Signup and view all the flashcards

Related Diversification

Firms with moderate to high levels of diverse business activities.

Signup and view all the flashcards

Single Business Diversification

Firm focuses almost entirely on one area.

Signup and view all the flashcards

Dominant Business Diversification

Firm has a dominant business plus some smaller ventures.

Signup and view all the flashcards

Unrelated Diversification

Companies with no clear connections among their businesses.

Signup and view all the flashcards

Economies of Scope

Sharing resources for cost advantages.

Signup and view all the flashcards

Operational Relatedness

Sharing activities to cut costs.

Signup and view all the flashcards

Corporate-Level Competencies

Knowledge linking different businesses.

Signup and view all the flashcards

Study Notes

  • Digital strategies apply information and technology to improve human performance.

  • Business-level strategy indicates a firm's choices on how to compete in product markets.

  • Developing and implementing a business-level strategy is essential for every firm.

  • When selecting a business-level strategy, the firm determines who to serve, what needs to satisfy, and how to satisfy them.

  • Market segmentation divides customers into groups based on their needs.

  • Firms subdivide markets using identifiable human or organizational characteristics.

  • Strategy defines the path organizational leaders take to help their firm achieve success.

  • A business model describes what a firm does to create, deliver, and capture value for its stakeholders.

  • Business models describe how the firm creates, delivers, and captures value.

  • The Freemium, advertising, and peer-to-peer models are examples of business models.

  • Cost leadership strategies integrate actions to produce acceptable products at the lowest cost.

  • Point-of-sale inventory and efficient shipping enable Walmart to follow a low-cost strategy.

  • No business-level strategy is universally superior to others.

  • Competitors of Walmart and Dollar General follow a cost leadership strategy.

  • Trust can be the foundation for integrating an outsourcing firm to reduce costs.

  • Low profit margins necessitate high sales volumes for cost leaders to earn above-average returns.

  • Innovations, differentiation, and imitation are competitive risks of cost leadership.

  • Differentiation strategies integrate actions to produce products customers perceive as different.

  • Differentiated products satisfy unique customer needs, so firms can charge higher prices.

  • Firms develop and use TQM (Total Quality Management) systems to increase customer satisfaction, cut costs, and reduce time to market.

  • Competitive dynamics reflects the total rivalries in a particular market (attack/response).

  • Competitor analysis is the first step to predict rivalry with each competitor.

  • Market commonality refers to the number of markets firms compete in.

  • Firms competing in several markets engage in multimarket competition.

  • Resource similarity compares the firm's tangible and intangible resources to competitors.

  • Awareness is a prerequisite to any competitive action or response.

  • Awareness is greatest when firms have highly similar resources and compete in multiple markets.

  • Motivation relates to a firm's incentive to act or respond to a competitor's attack, based on perceived gains/losses.

  • Ability relates to each firm's resources and the flexibility they provide.

  • Walmart exemplifies resource dissimilarity.

  • Competitive action is a strategic or tactical action to build or defend competitive advantages.

  • Competitive response is a decision to counter the effects of a competitive action.

  • Firms must balance strategic and tactical actions/responses when competing with rivals.

  • Taking an initial competitive action engages the firm in competitive rivalry.

  • A first mover takes an initial competitive action aiming to build or defend its advantages.

  • A second mover responds to the first mover's competitive action, often through imitation.

  • Quality exists when the firm's products meet or exceed customer expectations.

  • Timeliness, courtesy, consistency, and convenience are product quality dimensions.

  • Triggers for responding to a competitor's action include: actions leading to better use for them, damage to the firm's ability to compete, and a firm's market position becoming harder to defend.

  • In competitive rivalry, an actor is the firm taking an action or making a response.

  • Competitive dynamics are ongoing actions and responses among firms in a market.

  • Corporate-level strategy specifies actions to gain advantage by managing a group of businesses in different markets.

  • Product diversification is a primary form of corporate-level strategy.

  • A firm is related through diversification if it has a moderate to high level of diversification.

  • A single business diversification strategy generates 95%+ of sales from its core business.

  • A dominant-business diversification strategy generates 70-95% of revenue within a single area.

  • An unrelated diversification strategy involves a highly diversified firm with no business relationships.

  • Economies of scope are cost savings from sharing resources or transferring core competencies.

  • Firms create operational relatedness by sharing activities.

  • Corporate-level core competencies link different businesses via managerial and technological knowledge.

  • Managers transfer corporate-level core competencies by moving key people into new management positions.

  • Market power exists when a firm sells products above competitive levels or reduces costs below them, or both.

  • Vertical integration is when a company produces its own inputs (backward) or owns output distribution (forward).

  • Vertical integration is commonly used in the firm's core business to gain market power.

  • Financial economies involve cost savings through improved allocation of financial resources.

  • Antitrust laws prohibit mergers that increase market power.

  • Free cash flows are liquid assets where investments in current businesses are no longer viable.

  • As a firm's product line is threatened, it may employ diversification strategy.

  • Synergy exists when the value from business units working together exceeds their independent value.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Quiz Team

More Like This

Use Quizgecko on...
Browser
Browser