Podcast
Questions and Answers
What is the application of information and technology to raise human performance?
What is the application of information and technology to raise human performance?
digital strategy
Which of the following indicates the choices the firm has made about how it intends to compete in individual product markets?
Which of the following indicates the choices the firm has made about how it intends to compete in individual product markets?
business-level strategy
What is the one thing every firm must develop and implement?
What is the one thing every firm must develop and implement?
business-level strategy
In terms of customers, when selecting a business-level strategy, the firm determines:
In terms of customers, when selecting a business-level strategy, the firm determines:
What is the process of dividing customers into groups based on their needs?
What is the process of dividing customers into groups based on their needs?
What do firms use to subdivide a market into segments that differ from one another on a given characteristic?
What do firms use to subdivide a market into segments that differ from one another on a given characteristic?
Which of the following defines the path that provides the direction of actions organizational leaders take to help their firm achieve success?
Which of the following defines the path that provides the direction of actions organizational leaders take to help their firm achieve success?
Which of the following describes what a firm does to create, deliver, and capture value for its stakeholders?
Which of the following describes what a firm does to create, deliver, and capture value for its stakeholders?
One of the following is used to describe how the firm will create, deliver, and capture value?
One of the following is used to describe how the firm will create, deliver, and capture value?
The Freemium model, the advertising model, and the peer-to-peer model are all part of which of the following?
The Freemium model, the advertising model, and the peer-to-peer model are all part of which of the following?
Which is an integrated set of actions taken to produce products with features that are acceptable to customers at the lowest cost, relative to that of competitors?
Which is an integrated set of actions taken to produce products with features that are acceptable to customers at the lowest cost, relative to that of competitors?
Walmart follows a low cost strategy. Which of the following is most accurate and enables them to be able to follow this strategy?
Walmart follows a low cost strategy. Which of the following is most accurate and enables them to be able to follow this strategy?
Which of the five business-level strategies is inherently or universally superior to the others?
Which of the five business-level strategies is inherently or universally superior to the others?
Competitors of companies like Walmart and Dollar General follow which of the following strategies?
Competitors of companies like Walmart and Dollar General follow which of the following strategies?
Which of the following may be the foundation on which a firm might choose to integrate an outsourcing firm into its value chain to find ways to reduce its costs further?
Which of the following may be the foundation on which a firm might choose to integrate an outsourcing firm into its value chain to find ways to reduce its costs further?
Which of the following make it necessary for the cost leader to sell large volumes of its product to earn above-average returns?
Which of the following make it necessary for the cost leader to sell large volumes of its product to earn above-average returns?
A cost leadership strategy is not risk free. Which of the following is correct as it pertains to the competitive risks of cost leadership?
A cost leadership strategy is not risk free. Which of the following is correct as it pertains to the competitive risks of cost leadership?
Which of the following is an integrated set of actions taken to produce products (at an acceptable cost) that customers perceive as being different in ways that are important to them?
Which of the following is an integrated set of actions taken to produce products (at an acceptable cost) that customers perceive as being different in ways that are important to them?
Because a differentiated product satisfies customers' unique needs, firms following the differentiation strategy are able to do what?
Because a differentiated product satisfies customers' unique needs, firms following the differentiation strategy are able to do what?
Firms develop and use TQM systems to achieve which of the following?
Firms develop and use TQM systems to achieve which of the following?
The total of all the individual rivalries, such as likelihood of attack and likelihood of response, that occur in a particular market reflects what in that market?
The total of all the individual rivalries, such as likelihood of attack and likelihood of response, that occur in a particular market reflects what in that market?
What is the first step the firm takes to predict the extent and nature of its rivalry with each competitor?
What is the first step the firm takes to predict the extent and nature of its rivalry with each competitor?
Which of the following refers to the number of markets in which firms compete against each other?
Which of the following refers to the number of markets in which firms compete against each other?
Firms competing against one another in several markets engage in:
Firms competing against one another in several markets engage in:
_____ is the extent to which the firm's tangible and intangible resources compare favorably to a competitor's in terms of type and amount?
_____ is the extent to which the firm's tangible and intangible resources compare favorably to a competitor's in terms of type and amount?
Which of the following is a prerequisite to any competitive action or response taken by a firm?
Which of the following is a prerequisite to any competitive action or response taken by a firm?
Awareness tends to be greatest when?
Awareness tends to be greatest when?
Which of the following concerns the firm's incentive to take action or to respond to a competitor's attack, relates to perceived gains and losses?
Which of the following concerns the firm's incentive to take action or to respond to a competitor's attack, relates to perceived gains and losses?
Ability relates to what?
Ability relates to what?
Which of the following is an example of resource dissimilarity?
Which of the following is an example of resource dissimilarity?
Which of the following is a strategic or tactical action the firm takes to build or defend its competitive advantages or improve its market position?
Which of the following is a strategic or tactical action the firm takes to build or defend its competitive advantages or improve its market position?
What is a competitive response?
What is a competitive response?
When must firms recognize the differences between strategic and tactical actions and responses and develop an effective balance between them?
When must firms recognize the differences between strategic and tactical actions and responses and develop an effective balance between them?
When a firm takes an initial competitive action to build or defend its competitive advantages or to improve its market position it is engaging in what?
When a firm takes an initial competitive action to build or defend its competitive advantages or to improve its market position it is engaging in what?
Which of the following about First Movers is NOT true?
Which of the following about First Movers is NOT true?
Which of the following is a firm that responds to the first mover's competitive action, typically through imitation?
Which of the following is a firm that responds to the first mover's competitive action, typically through imitation?
What exists when the firm's products meet or exceed customers' expectations?
What exists when the firm's products meet or exceed customers' expectations?
Timeliness, courtesy, consistency, and convenience constitute which of the following?
Timeliness, courtesy, consistency, and convenience constitute which of the following?
Three of the following are triggers for a firm to respond to a competitors action, one is not, which is not?
Three of the following are triggers for a firm to respond to a competitors action, one is not, which is not?
In the context of competitive rivalry, an actor is what?
In the context of competitive rivalry, an actor is what?
The ongoing actions and responses among all firms competing within a market for advantageous positions is what?
The ongoing actions and responses among all firms competing within a market for advantageous positions is what?
This is a strategy that specifies actions a firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in different product markets?
This is a strategy that specifies actions a firm takes to gain a competitive advantage by selecting and managing a group of different businesses competing in different product markets?
Which of the following is a primary form of corporate-level strategy?
Which of the following is a primary form of corporate-level strategy?
When is a firm related through its diversification?
When is a firm related through its diversification?
What is a corporate-level strategy wherein the firm generates 95 percent or more of its sales revenue from its core business area called?
What is a corporate-level strategy wherein the firm generates 95 percent or more of its sales revenue from its core business area called?
What strategy is being used when the firm generates between 70 and 95 percent of its total revenue within a single business area?
What strategy is being used when the firm generates between 70 and 95 percent of its total revenue within a single business area?
A highly diversified firm that has no relationships between its businesses follows which strategy?
A highly diversified firm that has no relationships between its businesses follows which strategy?
What are cost savings a firm creates by successfully sharing resources and capabilities or transferring one or more corporate-level core competencies that were developed in one of its businesses to another of its businesses?
What are cost savings a firm creates by successfully sharing resources and capabilities or transferring one or more corporate-level core competencies that were developed in one of its businesses to another of its businesses?
How can firms can create operational relatedness?
How can firms can create operational relatedness?
What are complex sets of resources and capabilities that link different businesses, primarily through managerial and technological knowledge, experience, and expertise called?
What are complex sets of resources and capabilities that link different businesses, primarily through managerial and technological knowledge, experience, and expertise called?
One of these is how managers facilitate the transfer of corporate-level core competencies, which of these is utilized?
One of these is how managers facilitate the transfer of corporate-level core competencies, which of these is utilized?
When does market power exist?
When does market power exist?
What term is used when a company produces its own inputs (backward integration) or owns its own source of output distribution (forward integration)?
What term is used when a company produces its own inputs (backward integration) or owns its own source of output distribution (forward integration)?
What strategy is commonly used in the firm's core business to gain market power over rivals?
What strategy is commonly used in the firm's core business to gain market power over rivals?
What does one call cost savings which are realized through improved allocations of financial resources based on investments inside or outside the firm?
What does one call cost savings which are realized through improved allocations of financial resources based on investments inside or outside the firm?
One of the following prohibits mergers that created increased market power, which is it?
One of the following prohibits mergers that created increased market power, which is it?
Liquid financial assets for which investments in current businesses are no longer economically viable are call what?
Liquid financial assets for which investments in current businesses are no longer economically viable are call what?
As a firm's product line is threatened, what strategy may the firm employ?
As a firm's product line is threatened, what strategy may the firm employ?
What exists when the value created by business units working together exceeds the value that those same units create working independently?
What exists when the value created by business units working together exceeds the value that those same units create working independently?
In terms of customers, when selecting a business-level strategy, the firm determines what?
In terms of customers, when selecting a business-level strategy, the firm determines what?
One of the following is used to describe how the firm will create, deliver, and capture value, which is it?
One of the following is used to describe how the firm will create, deliver, and capture value, which is it?
Walmart follows a low-cost strategy. Which of the following is most accurate and enables them to follow this strategy?
Walmart follows a low-cost strategy. Which of the following is most accurate and enables them to follow this strategy?
Firms competing against one another in several markets engage in what?
Firms competing against one another in several markets engage in what?
Which of the following about First Movers is NOT true?
a first mover is a firm that takes an initial competitive action to build or defend its competitive advantages or to improve its market position
Which of the following about First Movers is NOT true? a first mover is a firm that takes an initial competitive action to build or defend its competitive advantages or to improve its market position
Three of the following are triggers for a firm to respond to a competitors action, one is not, which is not?
the actions leads to better use...
the action damages the firm's ability...
the firm's market position becomes harder to defend
Three of the following are triggers for a firm to respond to a competitors action, one is not, which is not? the actions leads to better use... the action damages the firm's ability... the firm's market position becomes harder to defend
One of these is how managers facilitate the transfer of corporate-level core competencies, which of these is utilized?
by moving key people into new mangement positions
One of these is how managers facilitate the transfer of corporate-level core competencies, which of these is utilized? by moving key people into new mangement positions
Flashcards
Digital Strategy
Digital Strategy
Applying information and technology to improve human performance.
Business-Level Strategy
Business-Level Strategy
A company's plan for how it will compete in specific markets.
Business-Level Strategy
Business-Level Strategy
A fundamental strategy every firm must establish and execute.
Business-Level Strategy (Customers)
Business-Level Strategy (Customers)
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Market Segmentation
Market Segmentation
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Market Segmentation Characteristics
Market Segmentation Characteristics
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Strategy
Strategy
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Business Model
Business Model
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Business Model
Business Model
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Freemium, Advertising, Peer-to-Peer
Freemium, Advertising, Peer-to-Peer
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Cost Leadership Strategy
Cost Leadership Strategy
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Walmart's Cost Leadership
Walmart's Cost Leadership
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Business-Level Strategy Ranking
Business-Level Strategy Ranking
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Cost Leadership
Cost Leadership
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Cost Leadership & Outsourcing
Cost Leadership & Outsourcing
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Cost Leadership Requirements
Cost Leadership Requirements
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Cost Leadership Risks
Cost Leadership Risks
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Differentiation Strategy
Differentiation Strategy
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Differentiation Advantages
Differentiation Advantages
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TQM System Goals
TQM System Goals
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Competitive Dynamics
Competitive Dynamics
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First Step in Rivalry
First Step in Rivalry
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Market Commonality
Market Commonality
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Multimarket Competition
Multimarket Competition
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Resource Similarity
Resource Similarity
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Awareness
Awareness
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When Awareness is Highest
When Awareness is Highest
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Motivation
Motivation
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Ability
Ability
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Resource Dissimilarity Example
Resource Dissimilarity Example
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Competitive Action
Competitive Action
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Competitive Response
Competitive Response
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Balance in Actions and Responses
Balance in Actions and Responses
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Competitive Action (initial)
Competitive Action (initial)
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First Mover (note true)
First Mover (note true)
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Second Mover
Second Mover
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Quality
Quality
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Product Quality Dimensions
Product Quality Dimensions
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Better use, damages ability, hard to defend
Better use, damages ability, hard to defend
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Actor
Actor
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Competitive Dynamics
Competitive Dynamics
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Corporate-Level Strategy
Corporate-Level Strategy
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Product Diversification
Product Diversification
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Related Diversification
Related Diversification
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Single Business Diversification
Single Business Diversification
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Dominant Business Diversification
Dominant Business Diversification
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Unrelated Diversification
Unrelated Diversification
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Economies of Scope
Economies of Scope
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Operational Relatedness
Operational Relatedness
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Corporate-Level Competencies
Corporate-Level Competencies
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Study Notes
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Digital strategies apply information and technology to improve human performance.
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Business-level strategy indicates a firm's choices on how to compete in product markets.
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Developing and implementing a business-level strategy is essential for every firm.
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When selecting a business-level strategy, the firm determines who to serve, what needs to satisfy, and how to satisfy them.
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Market segmentation divides customers into groups based on their needs.
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Firms subdivide markets using identifiable human or organizational characteristics.
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Strategy defines the path organizational leaders take to help their firm achieve success.
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A business model describes what a firm does to create, deliver, and capture value for its stakeholders.
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Business models describe how the firm creates, delivers, and captures value.
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The Freemium, advertising, and peer-to-peer models are examples of business models.
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Cost leadership strategies integrate actions to produce acceptable products at the lowest cost.
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Point-of-sale inventory and efficient shipping enable Walmart to follow a low-cost strategy.
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No business-level strategy is universally superior to others.
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Competitors of Walmart and Dollar General follow a cost leadership strategy.
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Trust can be the foundation for integrating an outsourcing firm to reduce costs.
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Low profit margins necessitate high sales volumes for cost leaders to earn above-average returns.
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Innovations, differentiation, and imitation are competitive risks of cost leadership.
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Differentiation strategies integrate actions to produce products customers perceive as different.
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Differentiated products satisfy unique customer needs, so firms can charge higher prices.
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Firms develop and use TQM (Total Quality Management) systems to increase customer satisfaction, cut costs, and reduce time to market.
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Competitive dynamics reflects the total rivalries in a particular market (attack/response).
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Competitor analysis is the first step to predict rivalry with each competitor.
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Market commonality refers to the number of markets firms compete in.
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Firms competing in several markets engage in multimarket competition.
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Resource similarity compares the firm's tangible and intangible resources to competitors.
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Awareness is a prerequisite to any competitive action or response.
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Awareness is greatest when firms have highly similar resources and compete in multiple markets.
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Motivation relates to a firm's incentive to act or respond to a competitor's attack, based on perceived gains/losses.
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Ability relates to each firm's resources and the flexibility they provide.
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Walmart exemplifies resource dissimilarity.
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Competitive action is a strategic or tactical action to build or defend competitive advantages.
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Competitive response is a decision to counter the effects of a competitive action.
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Firms must balance strategic and tactical actions/responses when competing with rivals.
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Taking an initial competitive action engages the firm in competitive rivalry.
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A first mover takes an initial competitive action aiming to build or defend its advantages.
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A second mover responds to the first mover's competitive action, often through imitation.
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Quality exists when the firm's products meet or exceed customer expectations.
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Timeliness, courtesy, consistency, and convenience are product quality dimensions.
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Triggers for responding to a competitor's action include: actions leading to better use for them, damage to the firm's ability to compete, and a firm's market position becoming harder to defend.
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In competitive rivalry, an actor is the firm taking an action or making a response.
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Competitive dynamics are ongoing actions and responses among firms in a market.
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Corporate-level strategy specifies actions to gain advantage by managing a group of businesses in different markets.
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Product diversification is a primary form of corporate-level strategy.
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A firm is related through diversification if it has a moderate to high level of diversification.
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A single business diversification strategy generates 95%+ of sales from its core business.
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A dominant-business diversification strategy generates 70-95% of revenue within a single area.
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An unrelated diversification strategy involves a highly diversified firm with no business relationships.
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Economies of scope are cost savings from sharing resources or transferring core competencies.
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Firms create operational relatedness by sharing activities.
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Corporate-level core competencies link different businesses via managerial and technological knowledge.
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Managers transfer corporate-level core competencies by moving key people into new management positions.
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Market power exists when a firm sells products above competitive levels or reduces costs below them, or both.
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Vertical integration is when a company produces its own inputs (backward) or owns output distribution (forward).
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Vertical integration is commonly used in the firm's core business to gain market power.
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Financial economies involve cost savings through improved allocation of financial resources.
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Antitrust laws prohibit mergers that increase market power.
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Free cash flows are liquid assets where investments in current businesses are no longer viable.
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As a firm's product line is threatened, it may employ diversification strategy.
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Synergy exists when the value from business units working together exceeds their independent value.
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