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Digital Business Model Definition

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Questions and Answers

What is a digital business model?

A type of business model that focuses on physical products

A way to reduce production costs by using digital technologies

A form of creating value based on the development of customer benefits using digital technologies (correct)

A marketing strategy that uses social media to promote products

What is the primary goal of developing a digital business model?

To adapt to digitalization and digital disruption (correct)

To create a competitive advantage in the market

To invest in new technology

To increase production costs

Which of the following is an example of platform value?

Rebates and rewards

Personalization

Marketplaces (correct)

Consumption-based pricing

What is the main difference between a traditional business model and a digital business model?

<p>The use of digital technologies to enhance the value proposition</p> Signup and view all the answers

Which category of digital business model includes price transparency and reverse auctions?

<p>Cost value</p> Signup and view all the answers

Study Notes

Digital Business Model (DBM)

A digital business model is a form of creating value based on developing customer benefits using digital technologies.
It encompasses all aspects of a business, from customer acquisition to product/service provision.

Characteristics of Digital Business Models

Digital technology enhances the value proposition of a business.

Categories of Digital Business Models

Cost Value

Focuses on price transparency, consumption-based pricing, and other cost-related benefits.
Includes features such as:
- Reverse auctions
- Buyer aggregation
- Rebates and rewards

Experience Value

Focuses on providing a unique customer experience.
Includes features such as:
- Customer choice
- Personalization
- Automation
- Lower latency
- Any device, any time accessibility

Platform Value

Focuses on creating a platform for interaction and value creation.
Includes features such as:
- Marketplaces
- Crowdsourcing
- Peer-to-peer transactions
- Sharing economy
- Data monetization

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Description

This quiz covers the definition and concept of digital business models, including how they create value using digital technologies and enhance customer benefits.