Differentiation Strategy Quiz
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Questions and Answers

Which of the following best describes differentiation strategy?

  • A strategy that focuses on targeting a specific niche market
  • A strategy that focuses on reducing costs to gain a competitive advantage
  • A strategy that involves offering unique features or benefits to customers (correct)
  • A strategy that aims to increase market share through aggressive pricing
  • What is the main goal of differentiation strategy?

  • To offer unique value that sets the organization apart (correct)
  • To reduce costs and gain a competitive advantage
  • To increase market share through aggressive pricing
  • To target a specific niche market
  • How does a customer perceive differentiation strategy?

  • As a strategy to target a specific niche market
  • As a way to gain market share through aggressive pricing
  • As a way to reduce costs and increase efficiency
  • As a strategy to offer unique value and benefits (correct)
  • Study Notes

    Differentiation Strategy

    • A differentiation strategy is a business approach that sets a company apart from its competitors by creating a unique image, product, or service in the minds of potential customers.
    • The main goal of a differentiation strategy is to create a unique selling proposition (USP) that makes a product or service more attractive to customers than those offered by competitors.

    Customer Perception

    • A customer perceives a differentiation strategy as a unique benefit or advantage that a company's product or service offers relative to its competitors.

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    Description

    Test your knowledge of differentiation strategy with this quiz! Learn about how organizations can set themselves apart from the competition by offering unique value to customers.

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