3 Questions
Which of the following best describes differentiation strategy?
A strategy that involves offering unique features or benefits to customers
What is the main goal of differentiation strategy?
To offer unique value that sets the organization apart
How does a customer perceive differentiation strategy?
As a strategy to offer unique value and benefits
Study Notes
Differentiation Strategy
- A differentiation strategy is a business approach that sets a company apart from its competitors by creating a unique image, product, or service in the minds of potential customers.
- The main goal of a differentiation strategy is to create a unique selling proposition (USP) that makes a product or service more attractive to customers than those offered by competitors.
Customer Perception
- A customer perceives a differentiation strategy as a unique benefit or advantage that a company's product or service offers relative to its competitors.
Test your knowledge of differentiation strategy with this quiz! Learn about how organizations can set themselves apart from the competition by offering unique value to customers.
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