Differentiation and Positioning Strategy Overview Quiz

The purpose of a differentiation strategy is to establish a unique offering to appeal to a specific market segment.

The three steps are identifying competitive advantages, choosing the right advantages, and selecting the overall positioning strategy based on the chosen advantages.

The ways of differentiation include product differentiation, service differentiation, channel differentiation, people differentiation, and image differentiation.

<p>The importance of delivery is emphasized to ensure that companies live up to their promises made through positioning and build solid positions.</p> Signup and view all the answers

<p>The criteria for selecting competitive advantages include delivering highly valued benefits to target buyers.</p> Signup and view all the answers