Different Launch Program Approaches
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Questions and Answers

What platform did Pebble use to launch their first smartwatch product in 2012?

  • Kickstarter (correct)
  • GoFundMe
  • Indiegogo
  • Patreon
  • What is the main focus of the Product Hunt launch approach mentioned in the text?

  • Establishing partnerships with other companies
  • Showcasing innovative products to early adopters (correct)
  • Marketing established products to a broad audience
  • Raising funds through crowdfunding
  • Which company effectively used a viral video to promote its subscription shaving service?

  • Dollar Tree
  • Dollar Rent A Car
  • Dollar General
  • Dollar Shave Club (correct)
  • What is the key feature of a campaign using the viral launch approach?

    <p>Creating a compelling story and visual appeal</p> Signup and view all the answers

    How did MailChimp establish itself as a leader in the email marketing industry?

    <p>By launching with significant buzz</p> Signup and view all the answers

    What is a common feature of all three launch approaches mentioned in the text?

    <p>&quot;Focused on creating buzz and awareness&quot;</p> Signup and view all the answers

    What role does crowdfunding play in the crowdfunding marketing approach described?

    <p>&quot;Just about getting money&quot;</p> Signup and view all the answers

    Which factor distinguishes the Product Hunt launch approach from the viral launch approach?

    <p>&quot;Showcasing new and innovative products&quot;</p> Signup and view all the answers

    'Viral video', 'compelling story', and 'strong incentive for sharing' are characteristics related to which launch approach?

    <p>&quot;Viral launch approach&quot;</p> Signup and view all the answers

    'Tapping into early adopters' and 'showcasing innovative products' are strategies related to which launch approach?

    <p>&quot;Product Hunt launch approach&quot;</p> Signup and view all the answers

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