Podcast
Questions and Answers
What platform did Pebble use to launch their first smartwatch product in 2012?
What platform did Pebble use to launch their first smartwatch product in 2012?
- Kickstarter (correct)
- GoFundMe
- Indiegogo
- Patreon
What is the main focus of the Product Hunt launch approach mentioned in the text?
What is the main focus of the Product Hunt launch approach mentioned in the text?
- Establishing partnerships with other companies
- Showcasing innovative products to early adopters (correct)
- Marketing established products to a broad audience
- Raising funds through crowdfunding
Which company effectively used a viral video to promote its subscription shaving service?
Which company effectively used a viral video to promote its subscription shaving service?
- Dollar Tree
- Dollar Rent A Car
- Dollar General
- Dollar Shave Club (correct)
What is the key feature of a campaign using the viral launch approach?
What is the key feature of a campaign using the viral launch approach?
How did MailChimp establish itself as a leader in the email marketing industry?
How did MailChimp establish itself as a leader in the email marketing industry?
What is a common feature of all three launch approaches mentioned in the text?
What is a common feature of all three launch approaches mentioned in the text?
What role does crowdfunding play in the crowdfunding marketing approach described?
What role does crowdfunding play in the crowdfunding marketing approach described?
Which factor distinguishes the Product Hunt launch approach from the viral launch approach?
Which factor distinguishes the Product Hunt launch approach from the viral launch approach?
'Viral video', 'compelling story', and 'strong incentive for sharing' are characteristics related to which launch approach?
'Viral video', 'compelling story', and 'strong incentive for sharing' are characteristics related to which launch approach?
'Tapping into early adopters' and 'showcasing innovative products' are strategies related to which launch approach?
'Tapping into early adopters' and 'showcasing innovative products' are strategies related to which launch approach?
