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Questions and Answers
Leonardo 11 - Sophia belongs to the ______ strand
HUMSS
Corporate Communication strategy aims to create, communicate, and maintain a business image among its ______
customers
Civil Society organizations advocate causes such as environmental protection, animal rights, peace, and ______
health
NGO's stand for Non Government ______
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The World Bank is an example of a ______
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Governance is the exercise of power to guarantee effective participation of citizens in ______ decision making
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Communication in the Private Sector involves business and industries run by individuals and companies rather than by the ______
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NGO's and non-profit organizations express the interest and values of their members based on ethical, cultural, political, scientific, religious, or ______ considerations
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Institution group of people the process and the authority that runs our society according to a set of ______
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Communication in Government focuses on the exercise of power to guarantee effective participation of citizens in ______ decision making
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Study Notes
Communication Definition and Process
- Communication is a two-way process that involves making common and sharing information between the source and the receiver.
- The Latin word "communis" means to make common, and "communicare" means to share or impart.
Transmission Model of Communication
- Intrapersonal communication: an internal communication process that takes place within an individual, including thought processes, speaking aloud, or writing to oneself.
- Interpersonal communication: involves two persons or a small group, such as family, dyadic, or group communication.
- Public communication: involves a larger audience and can be categorized into mass communication.
Attachment Styles
- Avoidant: invalidating feelings, blame, and shame, and avoids confrontation.
- Anxious: what if?, neglected by parents, self-blaming, and disorganized style.
Function of Communication and Media
- Surveillance: gathering and reporting information.
- Interpretation: making sense of the information.
- Socialization: transmitting cultural values and norms.
- Entertainment: providing leisure activities.
- Mobilization: inspiring action and participation.
Journalism
- Journalism's first obligation is to the truth.
- Its first loyalty is to citizens.
- Its essence is a discipline of verification.
- Practitioners must maintain independence from those they cover.
Elements of Journalism
- Provide a forum for public criticism and compromise.
- Strive to make the significant interesting and relevant.
- Keep the news comprehensive and proportional.
- Practitioners must be allowed to exercise their personal conscience.
Rights and Responsibilities
- Universal Declaration of Human Rights (UNDHR) Article 15: right to form, hold, receive, and impart opinions.
- Article 16: free and equal access to information inside and outside state borders.
- Article 19: freedom to hold opinions without interference and to seek, receive, and impart information through any media.
Career Opportunities in Journalism
- Advertising: a paid, mediated form of communication from an identifiable source, designed to persuade the reader to take some action.
- Mediated: refers to the presence of a medium like television, radio, or billboard.
- Action: refers to the behavior that is desirable by the advertiser.
Professional and Ethical Standards
- Seek truth and report it.
- Minimize harm.
- Act independently.
- Be accountable.
Public Relations
- Public relation is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
- It is thought as a corrupter of the channels of communication and the democratic process.
Public Relations Management Function
- Anticipating, analyzing, and interpreting public opinions, attitudes, and issues that might impact the organization.
- Counseling management at all levels in the organization with regard to policy decisions, courses of action, and communication.
Public Relations Standards and Responsibilities
- Preserve the free flow of unprejudiced information.
- Be honest and accurate in all communication.
- Reveal the sponsor or causes and interests represented.
- Avoid deceptive practices.
Audiences and their Communication Needs
- Who is the audience? A collective term for receivers.
- Audiences are formed in two factors: social context and response to media content.
About Public Relations
- Public Relations Society of America defines public relations as a strategic communication process.
Individual as Audience
- Group and organizations as audience.
Communication in the Private Sector
- Corporate communication strategy with a company adapts to create, communicate, and maintain its business image among its customers.
Communication in Various Settings
- Communication in government: exercise of power to guarantee effective participation of citizens in political decision making.
- Governance: the process and authority that runs our society according to a set of rules.
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Description
Explore the discipline of communication with a focus on defining communication and understanding the transmission model of communication. Learn about the two-way process involving source and receiver, as well as intrapersonal communication.
