DIASS 4th Semi-Finals LEVELS OF COMMUNICATION EP 7: Communication Definition & Transmission Model

Study Notes

Communication Definition and Process

Communication is a two-way process that involves making common and sharing information between the source and the receiver.
The Latin word "communis" means to make common, and "communicare" means to share or impart.

Transmission Model of Communication

Intrapersonal communication: an internal communication process that takes place within an individual, including thought processes, speaking aloud, or writing to oneself.
Interpersonal communication: involves two persons or a small group, such as family, dyadic, or group communication.
Public communication: involves a larger audience and can be categorized into mass communication.

Attachment Styles

Avoidant: invalidating feelings, blame, and shame, and avoids confrontation.
Anxious: what if?, neglected by parents, self-blaming, and disorganized style.

Function of Communication and Media

Surveillance: gathering and reporting information.
Interpretation: making sense of the information.
Socialization: transmitting cultural values and norms.
Entertainment: providing leisure activities.
Mobilization: inspiring action and participation.

Journalism

Journalism's first obligation is to the truth.
Its first loyalty is to citizens.
Its essence is a discipline of verification.
Practitioners must maintain independence from those they cover.

Elements of Journalism

Provide a forum for public criticism and compromise.
Strive to make the significant interesting and relevant.
Keep the news comprehensive and proportional.
Practitioners must be allowed to exercise their personal conscience.

Rights and Responsibilities

Universal Declaration of Human Rights (UNDHR) Article 15: right to form, hold, receive, and impart opinions.
Article 16: free and equal access to information inside and outside state borders.
Article 19: freedom to hold opinions without interference and to seek, receive, and impart information through any media.

Career Opportunities in Journalism

Advertising: a paid, mediated form of communication from an identifiable source, designed to persuade the reader to take some action.
Mediated: refers to the presence of a medium like television, radio, or billboard.
Action: refers to the behavior that is desirable by the advertiser.

Professional and Ethical Standards

Seek truth and report it.
Minimize harm.
Act independently.
Be accountable.

Public Relations

Public relation is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.
It is thought as a corrupter of the channels of communication and the democratic process.

Public Relations Management Function

Anticipating, analyzing, and interpreting public opinions, attitudes, and issues that might impact the organization.
Counseling management at all levels in the organization with regard to policy decisions, courses of action, and communication.

Public Relations Standards and Responsibilities

Preserve the free flow of unprejudiced information.
Be honest and accurate in all communication.
Reveal the sponsor or causes and interests represented.
Avoid deceptive practices.

Audiences and their Communication Needs

Who is the audience? A collective term for receivers.
Audiences are formed in two factors: social context and response to media content.

About Public Relations

Public Relations Society of America defines public relations as a strategic communication process.

Individual as Audience

Group and organizations as audience.

Communication in the Private Sector

Corporate communication strategy with a company adapts to create, communicate, and maintain its business image among its customers.

Communication in Various Settings

Communication in government: exercise of power to guarantee effective participation of citizens in political decision making.
Governance: the process and authority that runs our society according to a set of rules.

Description

Explore the discipline of communication with a focus on defining communication and understanding the transmission model of communication. Learn about the two-way process involving source and receiver, as well as intrapersonal communication.

DIASS 4th Semi-Finals LEVELS OF COMMUNICATION EP 7: Communication Definition & Transmission Model

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Questions and Answers

Leonardo 11 - Sophia belongs to the ______ strand

Corporate Communication strategy aims to create, communicate, and maintain a business image among its ______

Civil Society organizations advocate causes such as environmental protection, animal rights, peace, and ______

NGO's stand for Non Government ______

The World Bank is an example of a ______

Governance is the exercise of power to guarantee effective participation of citizens in ______ decision making

Communication in the Private Sector involves business and industries run by individuals and companies rather than by the ______

NGO's and non-profit organizations express the interest and values of their members based on ethical, cultural, political, scientific, religious, or ______ considerations

Institution group of people the process and the authority that runs our society according to a set of ______

Communication in Government focuses on the exercise of power to guarantee effective participation of citizens in ______ decision making