Develop a Marketing Strategy Quiz

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Questions and Answers

What type of database is recommended for conducting literature searches?

  • Online Forums
  • Google Search Engine
  • Social Media Platforms
  • PubMed and International Pharmaceutical Abstracts (correct)

What is the first step in developing a business plan?

  • Conduct Competitor Analysis
  • Identify an Action Plan
  • Define the Business or Program (correct)
  • Develop a Marketing Strategy

When conducting market research and analysis in business planning, what does 'market' usually refer to?

  • Online platforms
  • Competitors of the service
  • Patients only
  • Customers of the service (correct)

What should be developed after defining the business or service in a business plan?

<p>Develop a Marketing Strategy (A)</p> Signup and view all the answers

What is the purpose of identifying the target market in developing a business plan?

<p>To determine the segment of the market that the business will appeal to (B)</p> Signup and view all the answers

Which step in business planning involves evaluating competitors of the proposed service?

<p>Conduct Competitor Analysis (A)</p> Signup and view all the answers

What is the distinguishing characteristic of business planning?

<p>Focuses on a specific program or business within the organization (B)</p> Signup and view all the answers

Why should a business plan be written with the audience in mind?

<p>To ensure it is user-friendly and understandable (D)</p> Signup and view all the answers

What is a common mistake made by authors of business plans, including pharmacists?

<p>Writing in a technical manner that is too detailed (B)</p> Signup and view all the answers

What is the purpose of conducting a preliminary evaluation in business concept exploration?

<p>To begin with a literature search (C)</p> Signup and view all the answers

What is one important aspect of communicating and implementing a business plan?

<p>Conducting regular reviews and updates (A)</p> Signup and view all the answers

In the context of business planning, what does the term 'audience' refer to?

<p>People who will read and use the business plan (B)</p> Signup and view all the answers

What should the marketing strategy be based on?

<p>Information gathered in the market and competitor analyses (D)</p> Signup and view all the answers

Why is it important to identify the target market in the marketing strategy?

<p>To gain the business of that market (A)</p> Signup and view all the answers

What happens to programs with a negative benefit-to-cost ratio?

<p>They will not be approved (D)</p> Signup and view all the answers

What should be detailed in an action plan?

<p>Start and finish dates (D)</p> Signup and view all the answers

What is the purpose of assessing critical risks and opportunities?

<p>To determine the critical aspects of the proposed program (B)</p> Signup and view all the answers

Why should the marketing strategy include the target market?

<p>To develop a plan for gaining business (C)</p> Signup and view all the answers

What is the purpose of establishing an exit plan for a program?

<p>To determine when and why to terminate the program (D)</p> Signup and view all the answers

In the context of writing the business plan, what is the significance of an executive summary?

<p>It should be short and concise (A)</p> Signup and view all the answers

Why is it essential for a business plan to be easy to read and understand?

<p>To ensure clarity and comprehension by the financial decision maker (D)</p> Signup and view all the answers

What components are crucial for communicating the work accomplished in planning?

<p>Creating a written document and presenting it orally (B)</p> Signup and view all the answers

When is the due date for the Group Project Presentation?

<p>End of the semester (last week) (D)</p> Signup and view all the answers

What type of plan should begin with an executive summary?

<p>Business plan (A)</p> Signup and view all the answers

What is the consequence if students violate the requirement of coming up with their own business plan?

<p>They will get a zero. (D)</p> Signup and view all the answers

How many students should be involved in presenting the project?

<p>At least four students (B)</p> Signup and view all the answers

What is the purpose of presenting a business plan?

<p>To attract others and get them on your side (B)</p> Signup and view all the answers

When should the project presentation be submitted to the instructor?

<p>Not later than 3 days before the presentation day (B)</p> Signup and view all the answers

What does getting a full mark require for the business plan presentation?

<p>Professional work (A)</p> Signup and view all the answers

How will groupmates' scores be affected by individual performance in the group presentation?

<p>Impacted negatively (A)</p> Signup and view all the answers

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