DEVC 195: Introduction to Communication Research
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Questions and Answers

What is the nature of problem-oriented research?

  • Theoretical
  • Applied (correct)
  • Qualitative
  • Quantitative

Development Communication is too media-centric.

False (B)

What is the primary concern of Advertising?

Marketing

Development Communication is different from Agricultural Extension because it is not limited to ______________ only.

<p>agriculture</p> Signup and view all the answers

Match the allied fields of Development Communication with their primary focus:

<p>Mass Comm = Media-centric Com arts = Linguistics and Rhetoric Advertising = Marketing Public Relations = Publicity and Image Building</p> Signup and view all the answers

What is one of the key aspects of research ethics in Development Communication?

<p>Greatly upholds research ethics (C)</p> Signup and view all the answers

Education has a focus on non-formal education.

<p>False (B)</p> Signup and view all the answers

Who published 'The Basics of Communication Research' in 2004?

<p>L.A. Baxter and E. Babbie</p> Signup and view all the answers

Which of the following is a source of social context where a research problem could be derived from?

<p>All of the above (D)</p> Signup and view all the answers

Basic research aims to solve real-world problems.

<p>False (B)</p> Signup and view all the answers

What are the three basic aims of research?

<p>Validate what has been known, search for theoretical gaps and inconsistencies, and solve real-world problems.</p> Signup and view all the answers

To specify a research topic, one should look for different _______________________ research streams.

<p>communication</p> Signup and view all the answers

Match the type of research with its description.

<p>Basic research = Deals with answering fundamental questions about a communication phenomenon Applied research = Deals with searching for solutions to “real-world” problems</p> Signup and view all the answers

Development Communication and Communication happen in a specific context.

<p>True (A)</p> Signup and view all the answers

What is the aim of the "Review of Related Literature" in basic research?

<p>To find out how the literatures problematize a certain topic.</p> Signup and view all the answers

What is the main characteristic of curiosity-driven research?

<p>Answering fundamental questions about a communication phenomenon (D)</p> Signup and view all the answers

The three aims of research include validating what has been _______________________.

<p>known</p> Signup and view all the answers

What is the primary goal of applied research in communication?

<p>To solve real-world problems through tangible solutions (C)</p> Signup and view all the answers

Applied research only focuses on people's beliefs and attitudes.

<p>False (B)</p> Signup and view all the answers

What is the first step in conducting applied research?

<p>Visiting a community or organization to identify existing social problems</p> Signup and view all the answers

Applied research examines the _______________ of the communication materials that people are exposed to.

<p>contents and formats</p> Signup and view all the answers

Which of the following is an example of a 'product' problem in applied research?

<p>Inadequate skills in using a particular technology (B)</p> Signup and view all the answers

Policy issues are not relevant to applied research in communication.

<p>False (B)</p> Signup and view all the answers

Match the following aspects of applied research with their corresponding descriptions:

<p>People = Problems with beliefs, attitudes, knowledge, perceptions, practices, skills, and norms Process = Problems with the way people do things, including services offered to clients Products = Problems with technology used or lack thereof, including adoption and meanings Publications = Problems with contents and formats of communication materials Policy = Problems with existence and implementation of administrative controls</p> Signup and view all the answers

What is the ultimate goal of applied research in communication, according to the handout?

<p>To foster equity and unfold individual potential</p> Signup and view all the answers

Study Notes

Development Communication Research

  • Development Communication research is problem-oriented and applied by nature.
  • It greatly upholds research ethics and aims to embody end results in policy.

Differentiating Devcom Research

  • Devcom research differs from other fields, such as:
    • Mass Communication (too media-centric)
    • Communication Arts (focus on linguistics and rhetoric)
    • Advertising (more concerned with marketing)
    • Public Relations (more concerned with publicity and image building, including propaganda)
    • Agricultural Extension (limited to agriculture only; communication aspect of the initiative is missing)
    • Community Development (too much focus on community organizing)
    • Education (lack of focus on non-formal education)

Choosing and Justifying a Devcom Research Topic

  • Objectives:
    • Enumerate sources of social context where research problems can be derived from
    • Discuss the three aims of research based on type of research
    • Specify topics by looking for different communication research streams
    • Connect communication research streams with chosen social context
    • Finalize and evaluate research topics
    • Discuss criteria used to evaluate communication and Devcom topics

Sources of Social Context

  • Start with a general social context
  • Look for a context that fits your research interest
  • Reflect on the social context where you did your OJT or previous experiences on field works
  • Consider institutions' research agendas, Sustainable Development Goals (SDGs), and academic conferences

Types of Research

  • Basic Research:
    • Studies that deal with answering fundamental questions about a communication phenomenon
    • Aim to validate or generate knowledge without an immediate end goal
  • Applied Research:
    • Studies that deal with searching for solutions to "real-world" problems
    • Results have an immediate and direct contribution to the solution of a communication problem

Three Basic Aims of Research

  • Validate what has been known
  • Search for theoretical gaps and inconsistencies
  • Solve real-world problems

Conducting Research

  • Basic research starts with a review of related literature to identify gaps and inconsistencies
  • Applied research starts with a visit to a community or organization to identify existing social problems

Potential Problems in Research

  • People: problems with beliefs, attitudes, knowledge, perceptions, practices, skills, and norms
  • Process: problems with the way people do things, including services rendered
  • Products: problems with technology used, or lack thereof, and adoption and meanings assigned to interventions
  • Publications: problems with contents and formats of communication materials
  • Policy: problems with existence, implementation, and people's behaviors regarding administrative controls

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Description

A quiz on the basics of communication research, covering its nature, applications, and methodologies. This quiz is designed for students taking DEVC 195 at the University of the Philippines Los Baños.

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