Podcast
Questions and Answers
What is the nature of problem-oriented research?
What is the nature of problem-oriented research?
Development Communication is too media-centric.
Development Communication is too media-centric.
False
What is the primary concern of Advertising?
What is the primary concern of Advertising?
Marketing
Development Communication is different from Agricultural Extension because it is not limited to ______________ only.
Development Communication is different from Agricultural Extension because it is not limited to ______________ only.
Signup and view all the answers
Match the allied fields of Development Communication with their primary focus:
Match the allied fields of Development Communication with their primary focus:
Signup and view all the answers
What is one of the key aspects of research ethics in Development Communication?
What is one of the key aspects of research ethics in Development Communication?
Signup and view all the answers
Education has a focus on non-formal education.
Education has a focus on non-formal education.
Signup and view all the answers
Who published 'The Basics of Communication Research' in 2004?
Who published 'The Basics of Communication Research' in 2004?
Signup and view all the answers
Which of the following is a source of social context where a research problem could be derived from?
Which of the following is a source of social context where a research problem could be derived from?
Signup and view all the answers
Basic research aims to solve real-world problems.
Basic research aims to solve real-world problems.
Signup and view all the answers
What are the three basic aims of research?
What are the three basic aims of research?
Signup and view all the answers
To specify a research topic, one should look for different _______________________ research streams.
To specify a research topic, one should look for different _______________________ research streams.
Signup and view all the answers
Match the type of research with its description.
Match the type of research with its description.
Signup and view all the answers
Development Communication and Communication happen in a specific context.
Development Communication and Communication happen in a specific context.
Signup and view all the answers
What is the aim of the "Review of Related Literature" in basic research?
What is the aim of the "Review of Related Literature" in basic research?
Signup and view all the answers
What is the main characteristic of curiosity-driven research?
What is the main characteristic of curiosity-driven research?
Signup and view all the answers
The three aims of research include validating what has been _______________________.
The three aims of research include validating what has been _______________________.
Signup and view all the answers
What is the primary goal of applied research in communication?
What is the primary goal of applied research in communication?
Signup and view all the answers
Applied research only focuses on people's beliefs and attitudes.
Applied research only focuses on people's beliefs and attitudes.
Signup and view all the answers
What is the first step in conducting applied research?
What is the first step in conducting applied research?
Signup and view all the answers
Applied research examines the _______________ of the communication materials that people are exposed to.
Applied research examines the _______________ of the communication materials that people are exposed to.
Signup and view all the answers
Which of the following is an example of a 'product' problem in applied research?
Which of the following is an example of a 'product' problem in applied research?
Signup and view all the answers
Policy issues are not relevant to applied research in communication.
Policy issues are not relevant to applied research in communication.
Signup and view all the answers
Match the following aspects of applied research with their corresponding descriptions:
Match the following aspects of applied research with their corresponding descriptions:
Signup and view all the answers
What is the ultimate goal of applied research in communication, according to the handout?
What is the ultimate goal of applied research in communication, according to the handout?
Signup and view all the answers
Study Notes
Development Communication Research
- Development Communication research is problem-oriented and applied by nature.
- It greatly upholds research ethics and aims to embody end results in policy.
Differentiating Devcom Research
- Devcom research differs from other fields, such as:
- Mass Communication (too media-centric)
- Communication Arts (focus on linguistics and rhetoric)
- Advertising (more concerned with marketing)
- Public Relations (more concerned with publicity and image building, including propaganda)
- Agricultural Extension (limited to agriculture only; communication aspect of the initiative is missing)
- Community Development (too much focus on community organizing)
- Education (lack of focus on non-formal education)
Choosing and Justifying a Devcom Research Topic
- Objectives:
- Enumerate sources of social context where research problems can be derived from
- Discuss the three aims of research based on type of research
- Specify topics by looking for different communication research streams
- Connect communication research streams with chosen social context
- Finalize and evaluate research topics
- Discuss criteria used to evaluate communication and Devcom topics
Sources of Social Context
- Start with a general social context
- Look for a context that fits your research interest
- Reflect on the social context where you did your OJT or previous experiences on field works
- Consider institutions' research agendas, Sustainable Development Goals (SDGs), and academic conferences
Types of Research
- Basic Research:
- Studies that deal with answering fundamental questions about a communication phenomenon
- Aim to validate or generate knowledge without an immediate end goal
- Applied Research:
- Studies that deal with searching for solutions to "real-world" problems
- Results have an immediate and direct contribution to the solution of a communication problem
Three Basic Aims of Research
- Validate what has been known
- Search for theoretical gaps and inconsistencies
- Solve real-world problems
Conducting Research
- Basic research starts with a review of related literature to identify gaps and inconsistencies
- Applied research starts with a visit to a community or organization to identify existing social problems
Potential Problems in Research
- People: problems with beliefs, attitudes, knowledge, perceptions, practices, skills, and norms
- Process: problems with the way people do things, including services rendered
- Products: problems with technology used, or lack thereof, and adoption and meanings assigned to interventions
- Publications: problems with contents and formats of communication materials
- Policy: problems with existence, implementation, and people's behaviors regarding administrative controls
Studying That Suits You
Use AI to generate personalized quizzes and flashcards to suit your learning preferences.
Description
A quiz on the basics of communication research, covering its nature, applications, and methodologies. This quiz is designed for students taking DEVC 195 at the University of the Philippines Los Baños.
