25 Questions
What is the nature of problem-oriented research?
Applied
Development Communication is too media-centric.
False
What is the primary concern of Advertising?
Marketing
Development Communication is different from Agricultural Extension because it is not limited to ______________ only.
agriculture
Match the allied fields of Development Communication with their primary focus:
Mass Comm = Media-centric Com arts = Linguistics and Rhetoric Advertising = Marketing Public Relations = Publicity and Image Building
What is one of the key aspects of research ethics in Development Communication?
Greatly upholds research ethics
Education has a focus on non-formal education.
False
Who published 'The Basics of Communication Research' in 2004?
L.A. Baxter and E. Babbie
Which of the following is a source of social context where a research problem could be derived from?
All of the above
Basic research aims to solve real-world problems.
False
What are the three basic aims of research?
Validate what has been known, search for theoretical gaps and inconsistencies, and solve real-world problems.
To specify a research topic, one should look for different _______________________ research streams.
communication
Match the type of research with its description.
Basic research = Deals with answering fundamental questions about a communication phenomenon Applied research = Deals with searching for solutions to “real-world” problems
Development Communication and Communication happen in a specific context.
True
What is the aim of the "Review of Related Literature" in basic research?
To find out how the literatures problematize a certain topic.
What is the main characteristic of curiosity-driven research?
Answering fundamental questions about a communication phenomenon
The three aims of research include validating what has been _______________________.
known
What is the primary goal of applied research in communication?
To solve real-world problems through tangible solutions
Applied research only focuses on people's beliefs and attitudes.
False
What is the first step in conducting applied research?
Visiting a community or organization to identify existing social problems
Applied research examines the _______________ of the communication materials that people are exposed to.
contents and formats
Which of the following is an example of a 'product' problem in applied research?
Inadequate skills in using a particular technology
Policy issues are not relevant to applied research in communication.
False
Match the following aspects of applied research with their corresponding descriptions:
People = Problems with beliefs, attitudes, knowledge, perceptions, practices, skills, and norms Process = Problems with the way people do things, including services offered to clients Products = Problems with technology used or lack thereof, including adoption and meanings Publications = Problems with contents and formats of communication materials Policy = Problems with existence and implementation of administrative controls
What is the ultimate goal of applied research in communication, according to the handout?
To foster equity and unfold individual potential
Study Notes
Development Communication Research
- Development Communication research is problem-oriented and applied by nature.
- It greatly upholds research ethics and aims to embody end results in policy.
Differentiating Devcom Research
- Devcom research differs from other fields, such as:
- Mass Communication (too media-centric)
- Communication Arts (focus on linguistics and rhetoric)
- Advertising (more concerned with marketing)
- Public Relations (more concerned with publicity and image building, including propaganda)
- Agricultural Extension (limited to agriculture only; communication aspect of the initiative is missing)
- Community Development (too much focus on community organizing)
- Education (lack of focus on non-formal education)
Choosing and Justifying a Devcom Research Topic
- Objectives:
- Enumerate sources of social context where research problems can be derived from
- Discuss the three aims of research based on type of research
- Specify topics by looking for different communication research streams
- Connect communication research streams with chosen social context
- Finalize and evaluate research topics
- Discuss criteria used to evaluate communication and Devcom topics
Sources of Social Context
- Start with a general social context
- Look for a context that fits your research interest
- Reflect on the social context where you did your OJT or previous experiences on field works
- Consider institutions' research agendas, Sustainable Development Goals (SDGs), and academic conferences
Types of Research
- Basic Research:
- Studies that deal with answering fundamental questions about a communication phenomenon
- Aim to validate or generate knowledge without an immediate end goal
- Applied Research:
- Studies that deal with searching for solutions to "real-world" problems
- Results have an immediate and direct contribution to the solution of a communication problem
Three Basic Aims of Research
- Validate what has been known
- Search for theoretical gaps and inconsistencies
- Solve real-world problems
Conducting Research
- Basic research starts with a review of related literature to identify gaps and inconsistencies
- Applied research starts with a visit to a community or organization to identify existing social problems
Potential Problems in Research
- People: problems with beliefs, attitudes, knowledge, perceptions, practices, skills, and norms
- Process: problems with the way people do things, including services rendered
- Products: problems with technology used, or lack thereof, and adoption and meanings assigned to interventions
- Publications: problems with contents and formats of communication materials
- Policy: problems with existence, implementation, and people's behaviors regarding administrative controls
A quiz on the basics of communication research, covering its nature, applications, and methodologies. This quiz is designed for students taking DEVC 195 at the University of the Philippines Los Baños.
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