Podcast
Questions and Answers
What is the nature of problem-oriented research?
What is the nature of problem-oriented research?
Development Communication is too media-centric.
Development Communication is too media-centric.
False (B)
What is the primary concern of Advertising?
What is the primary concern of Advertising?
Marketing
Development Communication is different from Agricultural Extension because it is not limited to ______________ only.
Development Communication is different from Agricultural Extension because it is not limited to ______________ only.
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Match the allied fields of Development Communication with their primary focus:
Match the allied fields of Development Communication with their primary focus:
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What is one of the key aspects of research ethics in Development Communication?
What is one of the key aspects of research ethics in Development Communication?
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Education has a focus on non-formal education.
Education has a focus on non-formal education.
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Who published 'The Basics of Communication Research' in 2004?
Who published 'The Basics of Communication Research' in 2004?
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Which of the following is a source of social context where a research problem could be derived from?
Which of the following is a source of social context where a research problem could be derived from?
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Basic research aims to solve real-world problems.
Basic research aims to solve real-world problems.
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What are the three basic aims of research?
What are the three basic aims of research?
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To specify a research topic, one should look for different _______________________ research streams.
To specify a research topic, one should look for different _______________________ research streams.
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Match the type of research with its description.
Match the type of research with its description.
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Development Communication and Communication happen in a specific context.
Development Communication and Communication happen in a specific context.
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What is the aim of the "Review of Related Literature" in basic research?
What is the aim of the "Review of Related Literature" in basic research?
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What is the main characteristic of curiosity-driven research?
What is the main characteristic of curiosity-driven research?
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The three aims of research include validating what has been _______________________.
The three aims of research include validating what has been _______________________.
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What is the primary goal of applied research in communication?
What is the primary goal of applied research in communication?
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Applied research only focuses on people's beliefs and attitudes.
Applied research only focuses on people's beliefs and attitudes.
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What is the first step in conducting applied research?
What is the first step in conducting applied research?
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Applied research examines the _______________ of the communication materials that people are exposed to.
Applied research examines the _______________ of the communication materials that people are exposed to.
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Which of the following is an example of a 'product' problem in applied research?
Which of the following is an example of a 'product' problem in applied research?
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Policy issues are not relevant to applied research in communication.
Policy issues are not relevant to applied research in communication.
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Match the following aspects of applied research with their corresponding descriptions:
Match the following aspects of applied research with their corresponding descriptions:
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What is the ultimate goal of applied research in communication, according to the handout?
What is the ultimate goal of applied research in communication, according to the handout?
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Study Notes
Development Communication Research
- Development Communication research is problem-oriented and applied by nature.
- It greatly upholds research ethics and aims to embody end results in policy.
Differentiating Devcom Research
- Devcom research differs from other fields, such as:
- Mass Communication (too media-centric)
- Communication Arts (focus on linguistics and rhetoric)
- Advertising (more concerned with marketing)
- Public Relations (more concerned with publicity and image building, including propaganda)
- Agricultural Extension (limited to agriculture only; communication aspect of the initiative is missing)
- Community Development (too much focus on community organizing)
- Education (lack of focus on non-formal education)
Choosing and Justifying a Devcom Research Topic
- Objectives:
- Enumerate sources of social context where research problems can be derived from
- Discuss the three aims of research based on type of research
- Specify topics by looking for different communication research streams
- Connect communication research streams with chosen social context
- Finalize and evaluate research topics
- Discuss criteria used to evaluate communication and Devcom topics
Sources of Social Context
- Start with a general social context
- Look for a context that fits your research interest
- Reflect on the social context where you did your OJT or previous experiences on field works
- Consider institutions' research agendas, Sustainable Development Goals (SDGs), and academic conferences
Types of Research
- Basic Research:
- Studies that deal with answering fundamental questions about a communication phenomenon
- Aim to validate or generate knowledge without an immediate end goal
- Applied Research:
- Studies that deal with searching for solutions to "real-world" problems
- Results have an immediate and direct contribution to the solution of a communication problem
Three Basic Aims of Research
- Validate what has been known
- Search for theoretical gaps and inconsistencies
- Solve real-world problems
Conducting Research
- Basic research starts with a review of related literature to identify gaps and inconsistencies
- Applied research starts with a visit to a community or organization to identify existing social problems
Potential Problems in Research
- People: problems with beliefs, attitudes, knowledge, perceptions, practices, skills, and norms
- Process: problems with the way people do things, including services rendered
- Products: problems with technology used, or lack thereof, and adoption and meanings assigned to interventions
- Publications: problems with contents and formats of communication materials
- Policy: problems with existence, implementation, and people's behaviors regarding administrative controls
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Description
A quiz on the basics of communication research, covering its nature, applications, and methodologies. This quiz is designed for students taking DEVC 195 at the University of the Philippines Los Baños.
