18 Questions
What challenge do destination marketers face due to the proliferation of free online content?
Difficulty in making themselves the preferred information providers
In the evolving travel market, what is a key strategy for destination marketers to attract visitors?
Becoming the most popular information source
Why is it important for destination marketers to capture a significant share of World Wide Web traffic related to travel decisions?
To become the preferred information providers
How does the increasingly volatile economic environment impact planning in the travel industry?
Necessity for flexible planning
Why is it crucial for the tourism system to consider shocks and catastrophic contingencies?
Its development depends on external support
What is one of the main challenges faced by visitors and businesses selling services in today's travel market?
Influx of information choices
What does the text suggest destination marketers should focus on in the green conversation?
Advocating for a realistic balance and intelligent trade-offs
What can creative and imaginative thinking in various sectors lead to?
New opportunities, strategies, and value for visitors
Why is adopting a holistic view important for tourism and destination researchers and professionals?
To understand all aspects of destination marketing and management
How is the existing literature in destination marketing and management typically defined?
Narrowly defined and emphasizing only one aspect or certain aspects
Why does the text mention the need for a systems view of the tourism industry?
To integrate factors affecting destination-level activities comprehensively
What is emphasized as a key aspect for destination marketers in promoting sustainability?
Advocating for intelligent trade-offs
What is the key factor in defining a tourist according to the text?
Traveling away from habitual habitat
Why can a person visiting the Forbidden City in Beijing not be regarded as a tourist if they live and work in Beijing?
They are not traveling away from their residence
What is the purpose of spatial movement in realizing a tourist's travel desire?
To travel away from habitual habitat
What economic benefits does a tourist bring to the destination/community visited?
Income generation
How does Leiper's model contribute to the conceptualization of destination marketing and management?
By streamlining the understanding of the tourism system
Why is spatial movement considered a key factor in defining the tourism industry according to the text?
To contribute to economic development
Test your knowledge on crafting value packages for various customer preference patterns in destination marketing. Explore the evolving travel market landscape with its complexities and information choices.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
