Destination Marketing and Customer Preferences Quiz

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What challenge do destination marketers face due to the proliferation of free online content?

Lack of competition in the travel market

Difficulty in making themselves the preferred information providers (correct)

Easy access to visitor preferences

Decrease in visitor traffic

In the evolving travel market, what is a key strategy for destination marketers to attract visitors?

Maintaining a low profile on the World Wide Web

Becoming the most popular information source (correct)

Limiting their presence in online media

Reducing the number of information choices

Why is it important for destination marketers to capture a significant share of World Wide Web traffic related to travel decisions?

To become the preferred information providers (correct)

To reduce their online visibility

To limit competition from other destinations

To avoid attracting visitors

How does the increasingly volatile economic environment impact planning in the travel industry?

Necessity for flexible planning Signup and view all the answers

Why is it crucial for the tourism system to consider shocks and catastrophic contingencies?

Its development depends on external support Signup and view all the answers

What is one of the main challenges faced by visitors and businesses selling services in today's travel market?

Influx of information choices Signup and view all the answers

What does the text suggest destination marketers should focus on in the green conversation?

Advocating for a realistic balance and intelligent trade-offs Signup and view all the answers

What can creative and imaginative thinking in various sectors lead to?

New opportunities, strategies, and value for visitors Signup and view all the answers

Why is adopting a holistic view important for tourism and destination researchers and professionals?

To understand all aspects of destination marketing and management Signup and view all the answers

How is the existing literature in destination marketing and management typically defined?

Narrowly defined and emphasizing only one aspect or certain aspects Signup and view all the answers

Why does the text mention the need for a systems view of the tourism industry?

To integrate factors affecting destination-level activities comprehensively Signup and view all the answers

What is emphasized as a key aspect for destination marketers in promoting sustainability?

Advocating for intelligent trade-offs Signup and view all the answers

What is the key factor in defining a tourist according to the text?

Traveling away from habitual habitat Signup and view all the answers

Why can a person visiting the Forbidden City in Beijing not be regarded as a tourist if they live and work in Beijing?

They are not traveling away from their residence Signup and view all the answers

What is the purpose of spatial movement in realizing a tourist's travel desire?

To travel away from habitual habitat Signup and view all the answers

What economic benefits does a tourist bring to the destination/community visited?

Income generation Signup and view all the answers

How does Leiper's model contribute to the conceptualization of destination marketing and management?

By streamlining the understanding of the tourism system Signup and view all the answers

Why is spatial movement considered a key factor in defining the tourism industry according to the text?

To contribute to economic development Signup and view all the answers

Destination Marketing and Customer Preferences Quiz

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