Podcast
Questions and Answers
Interviews are one of the least reliable and credible ways of getting relevant information from target customers.
Interviews are one of the least reliable and credible ways of getting relevant information from target customers.
False (B)
Direct mail is not a common method to conduct surveys.
Direct mail is not a common method to conduct surveys.
False (B)
It is advisable to include difficult and complex questions in a research questionnaire.
It is advisable to include difficult and complex questions in a research questionnaire.
False (B)
Structured interviews involve asking a varied set of questions to different participants.
Structured interviews involve asking a varied set of questions to different participants.
Interviews typically last between 15 to 40 minutes.
Interviews typically last between 15 to 40 minutes.
Personal interviews have been phased out as a method of conducting interviews in research.
Personal interviews have been phased out as a method of conducting interviews in research.
Telephone interviews generally have a higher response rate compared to face-to-face interviews.
Telephone interviews generally have a higher response rate compared to face-to-face interviews.
Focus group discussions are a suitable method for generating and screening ideas and concepts in market research.
Focus group discussions are a suitable method for generating and screening ideas and concepts in market research.
In focus group discussions, it is recommended to have a large number of participants per group to ensure diverse opinions.
In focus group discussions, it is recommended to have a large number of participants per group to ensure diverse opinions.
The length of a focus group discussion session typically ranges between 60 and 90 minutes.
The length of a focus group discussion session typically ranges between 60 and 90 minutes.
