10 Questions
Interviews are one of the least reliable and credible ways of getting relevant information from target customers.
False
Direct mail is not a common method to conduct surveys.
False
It is advisable to include difficult and complex questions in a research questionnaire.
False
Structured interviews involve asking a varied set of questions to different participants.
False
Interviews typically last between 15 to 40 minutes.
True
Personal interviews have been phased out as a method of conducting interviews in research.
False
Telephone interviews generally have a higher response rate compared to face-to-face interviews.
False
Focus group discussions are a suitable method for generating and screening ideas and concepts in market research.
True
In focus group discussions, it is recommended to have a large number of participants per group to ensure diverse opinions.
False
The length of a focus group discussion session typically ranges between 60 and 90 minutes.
False
Learn about the guidelines for designing research questionnaires, including keeping it simple, making it visually appealing, clustering related questions, and avoiding complex questions. Explore the common methods of gathering primary research through surveys using questionnaires or interview schedules.
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