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Design Thinking: Problem-Solving Methodology

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Questions and Answers

What is the primary purpose of avoiding criticism in brainstorming sessions?

To encourage participants to share their opinions
To provide a platform for debate
To promote critical thinking
To facilitate the generation of novel ideas (correct)

What is the typical size of a focus group in entrepreneurship?

10 to 20 people
15 to 30 people
5 to 10 people (correct)
20 to 50 people

What is the purpose of a focus group in entrepreneurship?

To evaluate the performance of a business
To refine a business idea and answer specific questions (correct)
To generate new business ideas
To conduct market research

What is the goal of a trained moderator in a focus group?

To facilitate the discussion and keep participants focused (A) Signup and view all the answers

What research method involves observing customer behavior and habits?

Day-in-the-life research (A) Signup and view all the answers

What entrepreneurial theory emphasizes creativity and seizing contingent opportunities?

Effectuation theory (B) Signup and view all the answers

What is the primary characteristic of 'wicked problems' in design thinking?

They have undefined problems and solutions at the outset. (D) Signup and view all the answers

What is the primary goal of research in design thinking?

To identify the needs and motivations of stakeholders. (B) Signup and view all the answers

What is the purpose of collecting examples of other attempts to solve the same issue?

To learn from previous successes and failures. (A) Signup and view all the answers

What is the primary focus of ideation in design thinking?

Combining and refining existing ideas. (A) Signup and view all the answers

What is the purpose of identifying the needs and motivations of end-users?

To develop solutions that meet the users' needs. (C) Signup and view all the answers

What is the primary benefit of using design thinking to address complex problems?

It provides a structured approach to problem-solving. (C) Signup and view all the answers

What is signal detection theory used for in understanding opportunities?

To recognize the relationship between perception and reality (C) Signup and view all the answers

What is the purpose of the active phase in idea generation?

To take steps to generate business ideas (A) Signup and view all the answers

What is a popular technique used to generate business ideas?

Brainstorming (D) Signup and view all the answers

Who can use brainstorming to generate business ideas?

Either one would-be entrepreneur or a team of entrepreneurs (C) Signup and view all the answers

What is a common application of brainstorming in management?

Generating new ideas in general management (C) Signup and view all the answers

Where can one find in-depth analysis of idea-generation techniques?

Major textbooks on organizational behavior, management, and industrial/organizational behavior (C) Signup and view all the answers

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