Design Thinking: Problem-Solving Methodology

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Questions and Answers

What is the primary purpose of avoiding criticism in brainstorming sessions?

  • To encourage participants to share their opinions
  • To provide a platform for debate
  • To promote critical thinking
  • To facilitate the generation of novel ideas (correct)

What is the typical size of a focus group in entrepreneurship?

  • 10 to 20 people
  • 15 to 30 people
  • 5 to 10 people (correct)
  • 20 to 50 people

What is the purpose of a focus group in entrepreneurship?

  • To evaluate the performance of a business
  • To refine a business idea and answer specific questions (correct)
  • To generate new business ideas
  • To conduct market research

What is the goal of a trained moderator in a focus group?

<p>To facilitate the discussion and keep participants focused (A)</p>
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What research method involves observing customer behavior and habits?

<p>Day-in-the-life research (A)</p>
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What entrepreneurial theory emphasizes creativity and seizing contingent opportunities?

<p>Effectuation theory (B)</p>
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What is the primary characteristic of 'wicked problems' in design thinking?

<p>They have undefined problems and solutions at the outset. (D)</p>
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What is the primary goal of research in design thinking?

<p>To identify the needs and motivations of stakeholders. (B)</p>
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What is the purpose of collecting examples of other attempts to solve the same issue?

<p>To learn from previous successes and failures. (A)</p>
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What is the primary focus of ideation in design thinking?

<p>Combining and refining existing ideas. (A)</p>
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What is the purpose of identifying the needs and motivations of end-users?

<p>To develop solutions that meet the users' needs. (C)</p>
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What is the primary benefit of using design thinking to address complex problems?

<p>It provides a structured approach to problem-solving. (C)</p>
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What is signal detection theory used for in understanding opportunities?

<p>To recognize the relationship between perception and reality (C)</p>
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What is the purpose of the active phase in idea generation?

<p>To take steps to generate business ideas (A)</p>
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What is a popular technique used to generate business ideas?

<p>Brainstorming (D)</p>
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Who can use brainstorming to generate business ideas?

<p>Either one would-be entrepreneur or a team of entrepreneurs (C)</p>
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What is a common application of brainstorming in management?

<p>Generating new ideas in general management (C)</p>
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Where can one find in-depth analysis of idea-generation techniques?

<p>Major textbooks on organizational behavior, management, and industrial/organizational behavior (C)</p>
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